miker@sri-unix (08/11/82)
In a secret laboratory 30 miles from San Francisco, three people are
experimenting with onomatopoeia, assonance and mnemonic devices. The
task is to make deodorant sound wholesome, lipstick sensual and a frozen
potato exciting.
Since opening 18 months ago, it has churned out more than 40 names --
at about $15,000 apiece -- for clients that include E & J Gallo Winery
Inc. and Crocker National Bank. NameLab has christened
beer, vitamins, computers, dish soap and insurance policies.
Also prized are words with "episodic encoding" -- words that remind
people of emotional or physical experiences like childbirth.
Mom's Apple Pie Roll-On
Oral Sex Lipstick
Grand Prix Frozen Potatoes
E & J Gallo Labor Pains Chardonnay
Crocker Umbilical Card
Breast-Fed Beer
First French Kiss Vitamins
IBM Stretch Mark
High School Prom Queen Dish Detergent
Altered State Insurance