[net.video] Live Aid: Triumph of TV Technology

brown@nicmad.UUCP (07/23/85)

[munch!  munch!      B U R P ! ! ! ! ]

By Mia Amato  (Billboard, July 27,1985)

PHILADELPHIA    The 16 hour Live Aid benefit concert, telecast from JFK
Stadium here, represented a considerable achievement in television
production logistics.

Despite the occasional loss of the satellite feed from London, and stage
delays caused by faulty amps and monitors, the backstage operation ran
execptionally smoothly.  This was especially so, considering that the 
production involved the use of 16 satellites, 15 stage cameras, hundreds
of on-site technicians and almost 1,500 stage crew members.

"We used 16 satellites, 12 for tv and four for radio," says Michael Mitchell,
president of Worldwide Sports & Entertainment, which produced the July 13
global broadcast.  "Just to give you some idea of the comparison, they only
used three satellites for the Olympics."

The 15 stage cameras at JFK Stadium were wire-linked to the stadium control
room truck.  "We relied on the Skycam and the Goodyear blimp for frontal stage
shots,: says Live Aid director/producer Vincent Scarza.

Mobile video studios were supplied by E.J. Stewart of Philadelphia and
Challenger Productions.  Audio services were provide by Le Mobile, Mobile
Audio and New York's Record Plant.  Satellite traffic was coordinated by
Synsat, with satellite earth stations brought up by Houston-based STARZ.
The various hardware and staff were not donated by the companies, according
to Scarza, but they were discounted.

Howard Zuckerman, whose HZA Inc. specializes in packaging tv sports and concert
events, arranged for all of the broadcast equipment, which required 32 tractor-
trailers crammed with the latest in video hardware.  "The stadium control
room truck fed into what we called the 'world coord' truck, which uplinked
the satellite signal to other countries," he explains.

The two mobile video studios used for this belonged to F&F Productions,
a division of Hubbard Broadcasting.  "There was actually a second control
romm at the BBC, which thransferred the signal to European 625-line standard,
and also handled the worldwide distribution of the program," say Zuckerman.

At JFK Stadium, the master trucks also sent out three separate feeds: one
to ABC-TV, one to MTV and one for the syndicated program, which went out
to independent tv stations around the U.S.  A fourth feed was routed to
three Mitsubishi Diamnond Vision screens and an Endiophor tv projector,
so the JFK audience could enjoy stage closeups and watch other live
performances sent by satellite from Japan, Holland, Australia, Germany,
the Soviet Union and, of course, London's Wembley Arena.

Executive director Tony Varda and director/producer Scarza spelled each other during the long broadcast day - supervising wraparounds, picking camera shotsfor the on-stage hosts, deciding when to insert prerecorded video messages from
celebrities who urged viewers to contribute money for the famine relief
efforts.  In Addition, three musical directors took turns calling shots for
the performances.

"Live tv was extinct for many years, and it's very rare to find directors
with experience with this kind of live broadcast," Scarza says.  "We were
very fortunate to have three good people - Lou Horvitz, Windy Charles and
Sandy Fullerton - who have all had experience with live shows or musical
programs like 'Solid Gold'."

The reunions occuring at JFK weren't limited to the stage: Nearly all the
mobile servicess companies had worked with Howard Zuckerman when he served
as director for the Los Angeles Olympics last year, and most hadn't seen
each other since that time.  "I used to work at ABC, so it's great to see so 
many old friends," comments Dick Horan, who owns and designed Challenger
Productions' $2.7 million mobile studio.

In the Challenger vehicle's control room, MTV's own technical director
and switcher operator had been working since 4 a.m. Friday.  To the
master feed they added MTV logos, commercials and VJ footage from two
hand-held cameras and two "Bruces" - unmanned cameras aimed at the stage.

For ABC's prime time coverage Saturday night, Dick Clark Productions brought
ABC's trucks in and cut to host Clark with a separate camera in the stadium's
press box.  The syndicated program, produced inside the E.J. Stewart mobile
video unit, also used a press box camera, as well as a portable studio where
background stadium shots were then added with chroma-key.

Because of ABC's radio and television involvement, all below-the-line
technicians (camera and tape operators, wire handlers, etc.) were union
members.  "ABC is picking up most of that cost," explains Worldwide Sports
& Entertainment's Mithcell.  "The union is going though contract negotiations
with the network right now, and we didn't want to burden them by asking for
any special favors."

Those production costs are tied into the same contract the ABC Network inked
for the Lve Aid broadcast rights.  According the Zuckerman, a day-long
telephone connection linking the Wembley Arena and JFK Stadium control room
was part of the ABC donation as well.

Mitchell states that MTV did not pay cash for its broadcast rights, but rather
allowed the channel's studios and transmission equipment to be used for
satellite coordination.  On the London side, Hal Uplinger, overseer of all
international contracts for the show, says that BBC technicians were paid
straight union wages for eight hours, with all overtime charges donated
to the Band Aid Foundation.

Staging, lighting and sound reinforcement were donated by several companies,
including Mountain, Showco, McManus and Ceefax.

(Mia Amato is senior editor, teleproduction for Millimeter magazine.)

[Sorry posting word-for-word the article.  I was never any good at taking
something that was already printed and changing it in order to write
about what it said.]
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