[misc.activism.progressive] MEDIA SECTION: UNBIASED SOURCES

rich@pencil.cs.missouri.edu (06/13/91)

/** christic.news: 96.0 **/
** Topic: MEDIA SECTION: UNBIASED SOURCES **
** Written  6:06 pm  Jun  7, 1991 by christic in cdp:christic.news **
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MEDIA SPECIAL SECTION: GULF WAR REVEALED MEDIA BIAS

By MARTIN A. LEE and NORMAN SOLOMON
Convergence Magazine, Christic Institute, Summer 1991

[The following article was the lead in a four-page special
section on ``media alternatives'' in the Summer 1991 issue of
Convergence. The section is designed to give our readers
information on censorship and bias in the mass media. The
remaining articles and action alerts are posted separately.

[There are a number of organizations, publications and services
that will help you keep informed about issues ignored by the
establishment press. Some of these resources--including Fairness
and Accuracy in Reporting (FAIR), PeaceNet and the Christic
Institute's Media Watch--are described in the following
articles.]

The patterns of bias that characterize reporting in ``peacetime''
were amplified during the war in the Gulf, as separation between
press and state dwindled to the vanishing point.

The most powerful news media--key TV and radio networks,
newsweeklies, the New York Times, Washington Post and major wire
services--were solidly behind the war as soon as it began in mid-
January 1991. They went to great lengths to coat the news frame
with red-white-and-blue varnish. ``If I were the government, I'd
be paying the press for the kind of coverage it is getting right
now,'' former Assistant Secretary of State Hodding Carter
remarked during the war. No less an expert than Michael Deaver,
President Reagan's PR whiz, agreed: ``If you were going to hire a
public relations firm to do the media relations for an
international event, it couldn't be done any better than this is
being done.''
 
Journalists, who had to sign papers agreeing to abide by press
regulations before they received a visa for Saudi Arabia, found
American military activities throughout the region to be largely
off-limits. All photographs, video and battlefield dispatches had
to be cleared by military censors. Reporters were only allowed to
travel in predesignated ``pools'' with U.S. military escorts
always at their side. Pool requirements made it much easier for
U.S. officials to steer journalists clear of certain operations.
Feisty reporters were frequently excluded. According to a report
by the Fund For Free Expression (a project of Human Rights
Watch), ``the Administration appears to have favored those
journalists whose coverage is likely to be favorable to the war
effort.''

Press censorship had much less to do with protecting U.S. troops
than with projecting the right kind of image so that Americans
back home would support the war. Some of the rules were downright
ludicrous, as when a reporter at a press briefing in Saudi Arabia
asked if General Norman Schwarzkopf weighed 250 pounds. ``General
Schwarzkopf is a big man,'' a U.S. officer responded, ``but
regulations prohibit the disclosure of his weight.'' Details
deleted by U.S. censors, but reported in the British press,
included the fact that American pilots were shown pornographic
films before taking off on Stealth bombing missions.

With U.S. military brass doling out information in measured
doses, the networks filled their expanded news holes with a
parade of ``experts''--usually current or past officials of the
C.I.A., Defense Department and National Security Council
(including at least three convicted felons: Oliver North, Richard
Secord and John Poindexter). Plus there was the predictable array
of think tank specialists, hawkish members of Congress, and
patriarchs of the military-industrial complex who scarcely
disagreed with each other. For a while it seemed that one shrill
note of pro-war punditry blared from the Tube.

In the overwhelming majority of cases, the expounded views were
the outlooks preferred by the White House and Pentagon.
Occasional stories with dissenting viewpoints were aired and
printed in mainstream media, but the essence of propaganda is not
the exceptional story: It is the steady repetition of code-words,
catch-phrases and skewed versions of events.

For the most part, articulate dissidents, independent policy
critics and leaders of peace groups were banished from televised
``debates'' on the Gulf crisis. TV broadcasts sometimes showed
critics of the war protesting in the streets, but rarely allowed
the protesters to say more than a few words on the air.
Meanwhile, foreign policy specialists associated with the peace
movement almost never appeared as analysts on TV news panels. The
Pentagon did not order U.S. media outlets to shun policy critics.
It was not necessary. The networks voluntarily imposed their own
form of censorship by keeping divergent perspectives off the air.

A survey of nightly network news programs during the first two
weeks of the war by the media watch group FAIR (Fairness and
Accuracy In Reporting) underscored the virtual shut-out of
opposition viewpoints. Only 1.5 percent of news sources were
identified as American antiwar protesters, about the same
percentage of people who were asked to comment on how the war
affected their travel plans. Only one leader of a peace
organization was quoted in the news broadcasts, out of 878
sources cited. Most often, strong opponents of U.S. actions
featured on the networks were Iraqis--``the enemy.''

The narrow roster of TV experts fostered a one-sided view of the
war. Not surprisingly, polls showed that a large majority of
Americans supported Bush's Gulf policy once the fighting began.
But when a research team from communications department of the
University of Massachusetts surveyed public opinion and
correlated it with knowledge of basic facts about U.S. policy in
the region, they drew some sobering conclusions: The more
television people watched, the fewer facts they knew; and the
less people knew in terms of basic facts, the more likely they
were to back the Bush administration.

Diverse sources are fundamental to good journalism, but U.S news
coverage of the Gulf crisis lacked these ingredients. There was
plenty of cheerleading and boosterism, but precious little
independent reporting on television. Shirking any pretense of
objectivity, network correspondents were quick to take sides.
``We've destroyed half the Iraqi Air Force,'' announced Bob
Schiefer on CBS. The network's anchor emeritus Walter Cronkite
chimed in: ``We knocked one of their Scuds out of the sky.''
Obviously CBS hadn't shot down an Iraqi missile; the U.S.
military did.

Even Peter Arnett, CNN's controversial correspondent who reported
from Iraq during the war, betrayed his sympathies when, peering
out of his hotel window in Baghdad, he commented on the first
night of the bombing as helicopters buzzed by, ``Are those our
choppers or their choppers?'' Arnett wasn't referring to CNN
helicopters; he was identifying with ``our'' side, the U.S. side.

Journalists no doubt harbored strong feelings about the war. That
is to be expected. But as media professionals they should report
on their government, not speak for it. The frequent use of the
words ``we'' and ``our'' when describing U.S. military attacks
against Iraq underscored one of the main failings of American
journalism: Reporters, far from being too ``liberal'' or
adversarial, are too close to power.

Throughout the war, journalists fawned over the military's
techno-prowess. Censored news accounts hyped the success of U.S.
weaponry. Charles Osgood described the bombing of Iraq as ``a
marvel.'' His CBS colleague Jim Stewart extolled ``two days of
almost picture-perfect assaults.'' Of course, the Pentagon
released footage that showed only hits, not misses, and U.S.
journalists--who were reduced to spectators along with the TV
audience--filed their reports accordingly.

Amidst all the high-tech hoopla, a significant conflict of
interest went unnoticed: American news media are sponsored,
underwritten and in some cases directly owned by major military
contractors. Moreover, the boards of directors of nearly every

major U.S. media corporation include representatives from
``defense'' contractors, forming a powerful military-industrial
media complex which compromises the integrity of American
journalism.

NBC, for example, is owned by General Electric, one of America's
biggest military contractors. GE, it turns out, designed,
manufactured or supplied parts or maintenance for nearly every
major weapon system employed by the U.S. during the Gulf war--
including the Patriot and Tomahawk Cruise missiles, the Stealth
bomber, the B-52 bomber, the AWACS plane and the NAVSTAR spy
satellite system. In other words, when correspondents and paid
consultants on NBC television praised the performance of U.S.
weapons, they were extolling equipment made by GE, the
corporation that pays their salary.

All the networks aired photos of bull's-eye bomb attacks against
Iraqi targets that seemed to atone for years of corruption on the
part of military contractors and Pentagon bureaucrats. A chorus
of TV experts hailed President Reagan's costly arms build-up.
``It's gratifying to know the money was well spent,'' exclaimed
Dallas Times Herald editorial writer Lee Cullum on the
MacNeil/Lehrer NewsHour.

Few journalists were impolite enough to mention the Reagan and
Bush administrations' role in arming, equipping and financing
America's erstwhile ally, Saddam Hussein. Major news media gave
short shrift to key stories about cozy U.S.-Iraqi relations
before the Gulf crisis, including evidence dug up by
Congressional investigators which indicated that American
companies, with the approval of the U.S. Commerce Department, had
sold bacteria to a major Iraqi military research center working
on germ warfare.

``We lie by not telling you things,'' a Pentagon official
confessed to Newsday. Honing news management techniques developed
during the Grenada and Panama invasions, the U.S. military
provided the networks with high-tech bombing videos that were
tailored to avoid images of mutilated victims. With few lapses,
the American public was shown an antiseptic, bloodless conflict.

Correspondents mouthed bland euphemisms in flat tones, rarely
alluding to the human toll of the war. While Iraqi Scud missiles
were ``terrorist weapons,'' according to U.S. news media,
American bombers undertook ``surgical strikes'' that resulted
merely in ``collateral damage.'' A few days after the war began,
Time magazine defined ``collateral damage'' this way--``a term
meaning dead or wounded civilians who should have picked a safer
neighborhood.'' The fault for the carnage had to be pegged far
away from home. American news media repeatedly blamed Saddam
Hussein for putting innocents in harm's way, thereby exonerating
the United States.

Featuring a Stealth bomber on its cover, Newsweek puffed ``The
New Science of War'' with the subhead, ``High-Tech Hardware:  How
Many Lives Can It Save?'' That was the spin--American weapons
don't destroy lives; they save them! ``So far the U.S. has fought
this war at arm's length with long-range missiles, high-tech
weapons,'' explained NBC's Tom Brokaw. ``This is to keep
casualties down.''

Which casualties? Brokaw was referring to American soldiers, not
Iraqi civilians who died by the thousands during continuous U.S.
bombing raids. The grim reality of civilian casualties was
consistently downplayed or denied by U.S. media during the war.
Nearly a week into the bombing, while Iraqi cities were under
constant bombardment, ABC Nightline host Ted Koppel stated
matter-of-factly: ``Aside from the Scud missile that landed in
Tel Aviv earlier, it's been a quiet night in the Middle East.''

Denial was key to the psychological and political structures
supporting the war. The very magnitude of its brutality required
heightened care to turn the meaning of events upside down. Mass
media swiftly revised the news in the process of reporting it.
The gory TV footage from a Baghdad shelter stimulated a barrage
of spin control--denial masquerading as sober analysis and
commentary. A barrage of TV commentators quickly dismissed
footage of the burned remains of children being removed from the
shelter as a cynical Iraqi public relations trick. Typical was
the MacNeil/Lehrer NewsHour. which aired a few moments of
civilian casualty footage, only to debunk it as an attempt at
``heavy-handed manipulation.'' The emphatic message: Those who
believe Iraqi civilians are being victimized by the air war are
dupes of Iraqi propaganda.

By the next night, the major network news shows had largely
redirected the uproar to center on whether U.S. journalists
covering the Baghdad slaughter were tools of Iraqi propaganda. A
few days later, American journalists were back to pretending that
everything was hunky-dory. Ignoring civilian deaths, Katie Couric
declared on NBC's Today Show that Operation Desert Storm ``was
virtually flawless.''

Few U.S. reporters acknowledged the obvious: The ferocious
bombing campaign sought to keep U.S. losses down at the expense
of huge casualties among Iraqi civilians. Patrick Cockburn,
reporting for the British Independent, offered an uncensored view
of the air war: ``From the beginning, the allies' bombs and
missiles were never as accurate as might have appeared. . . .
There were craters where missiles had hit houses or waste ground,
or were far from any obvious targets. The switch to attacks on
roads and bridges--so-called `dual use' targets--which have
potential military use--means that more non-military people will
be killed and wounded because, whatever its potential, the
transport system is primarily used by civilians. . . .  [Allied
forces] have pretended they can carry out surgical strikes; but
mass bombing is a blunt instrument.''

Although influential media such as the New York Times and Wall
Street Journal kept promoting the illusion of the ``clean war,''
a different picture began to emerge after the U.S. stopped
carpet-bombing Iraq--underscoring what Napoleon meant when he
said that it wasn't necessary to completely suppress the news; it
was sufficient to delay it until it no longer mattered. Thus,
careful readers of the Washington Post eventually learned that of
all bombs dropped on Iraq, only seven percent were so-called
smart bombs, and of these only half were thought to have hit
their intended targets.

U.S. News & World Report later ran a two-sentence disclosure in
its gossipy ``Washington Whispers'' section, estimating that the
total of Iraqis killed exceeded 200,000, double the number
acknowledged by U.S. military officials. ``The grim math''
included many civilians deaths, according to U.S. News, which
said that ``aerial attacks inflicted far more casualties than
previously thought.''

Significant stories which might have created public relations
problems for the Pentagon stayed under wraps. Few Americans
learned that the U.S. military used a deadly new armament, the
fuel-air bomb, which the Los Angeles Times had previously
described as a ``terrorist'' weapon when reporting rumors that
Iraq possessed such a device. What mustard gas was to World War I
and the atomic bomb was to World War II, fuel-air explosives were
to the Gulf War. Western European press reports described the
horrible aftermath of a U.S. fuel-air attack during the final
days of the war, in which oxygen and blood were literally sucked
from the lungs of thousands of mutilated Iraqi soldiers.

The use against Iraqi soldiers of white phosphorous--a chemical
weapon that burns deep into skin and bone--was also hushed up by
the American media, which frequently warned that Iraq might
unleash chemical warfare against U.S. soldiers. But actual
atrocities inflicted by American fuel-air bombs and chemical
attacks merited scant attention in the U.S. press, as it
celebrated the victorious outcome of a ``just war.''

News accounts that dehumanized the Iraqi people were often
fraught with anti-Arab racism. One network TV report described
Iraqi soldiers as resembling ``cockroaches'' from the air. Intent
on denying the suffering of Iraq's civilian population, U.S.
media conveyed the impression that America and its partners were
fighting a war against one man, Saddam Hussein, not a whole
country and its people. Day after day, TV anchors asked questions
like: ``How badly are we hurting Saddam Hussein?'' ``How long
will it take to defeat him?''

Throughout the Gulf crisis, U.S. media sought to demonize Saddam
Hussein, whose human rights abuses were long known--but seldom
reported--by U.S. media prior to the invasion of Kuwait.
``Beast'' and ``monster'' were typical epithets applied to the
Iraqi President. The New Republic, which had urged additional
U.S. aid to Saddam in 1987 during the peak of the Iran-Iraq war,
went so far as to doctor a cover photo of Saddam to make his
moustache resemble Hitler's.

Two weeks into the war, the New York Times published an unusually
large cartoon across the top of the op-ed page. Titled ``The
Descent of Man,'' it showed from left to right a Clark-Gable-like
man in a suit-and-tie, a gorilla, a monkey, a venomous snake and
finally Saddam Hussein, depicted as small and filthy with a cloud
of flies surrounding his head. This grotesque caricature was
reminiscent of Nazi propaganda that presented Jews as subhuman
and Ku Klux Klan literature comparing African-Americans to apes.

The TV networks practiced a more subtle, though in some ways more
insidious, form of racism by systematically bypassing people of
color when choosing their news analysts. A survey of all the ABC
Nightline programs on the Gulf crisis aired the first month after
Iraq invaded Kuwait disclosed a pattern of discrimination. During
this crucial period, when the terms of the policy debate were
being defined and the parameters set, 98 percent of the U.S.
guests on Nightline were non-Arab Caucasians.

Given that a third of the U.S. soldiers deployed to the Gulf were
African-Americans and Latinos, why was it so difficult for a
prestigious news show like Nightline to find representatives from
these groups? Polls kept showing very high antiwar opinion among
black people. And many polls also reflected a ``gender gap,''
with women more skeptical of Bush's Gulf policies than men. But
people of color and women were commonly excluded from discussions
of those policies on television.

Another telling statistic: During the first month of Nightline's
Gulf crisis coverage, no U.S. guest argued against sending
American soldiers to the region. On this issue there was
virtually no debate at all. The toughest question journalists
asked President Bush in the early going was not whether it was a
wise decision to commit U.S. forces, but whether he should be
vacationing on a golf course in Maine. For a while it was hard to
tell what journalists were more concerned about--the Gulf crisis
or the golf crisis. ABC's Sam Donaldson offered meek excuses for
media compliance with White House PR strategies: ``It's difficult
to play devil's advocate, especially against such a popular
President as Bush.''

At the outset, Bush declared that the sole task of U.S. soldiers
was to protect Saudi Arabia. A sense of urgency was fostered by
unnamed American intelligence officials who falsely claimed that
Iraqi troops were massing along the Saudi border for an imminent
attack. ``America does not seek conflict . . . nor do we seek to
chart the destiny of other nations,'' Bush explained. ``But
America will stand by her friends. The mission of our troops is
wholly defensive.''

Within weeks the President was invoking a different rationale,
citing American oil interests in the Middle East. Later he flip-
flopped again, asserting that ``the fight is not about oil, but
about naked aggression.'' And when the bombing raids began, Bush
vowed his goal was to ``liberate Kuwait.''

Despite the shifting explanations coming from the White House,
ABC correspondent Brit Hume proclaimed on Nightline during the
final week of war: ``We in the media have been slow to catch on
[sic] this issue of the Gulf crisis. For months this President
has meant what he said and done what he said he would.'' (On the
day the war ended, Dorrance Smith, executive producer of
Nightline, resigned and joined the Bush Administration as an
assistant to the President for public affairs.)

To the potpourri of changing reasons for the policy, U.S.
journalists added some timeworn clichs. NBC's Tom Brokaw stated
that American soldiers in the Gulf were ``defending the right,
among others, to have freedom of expression.'' Apparently Brokaw
forgot that the Emir of Kuwait had abolished parliament and
forbade criticism of himself and other Arab leaders. Nor was
Saudi Arabia a paragon of free expression. One of the most
heavily-censored countries in the world, Saudi Arabia held
incommunicado (and without charges) throughout the war a Saudi
editor who had alerted western journalists to a demonstration by
Saudi women against the ban on their driving.

Human rights violations by what TV pundit Morton Kondracke
patronizingly referred to as ``our Arabs'' didn't provoke much
alarm in the U.S. press. ``It's too bad these countries aren't
democratic,'' Kondracke shrugged, ``but in this instance it's a
good thing.''

A turning point in the crisis occurred in November 1990, when
Bush upped the number of U.S soldiers in the Gulf to nearly half
a million, admitting they were there explicitly for offensive
purposes. This sparked a flurry of debate among members of
Congress who disagreed on tactical matters: how long to let the
sanctions work, when to attack, etc. But mass media usually just
went through the motions of dissent--providing more pantomime

than substance--in effect, legitimizing official opinions while
marginalizing critics inclined to challenge basic policy
approaches. The air was full of controversies and quibbles, but
they centered on how and when--not whether--to go to war.

So went the media war dances, choreographed with differing styles
but equivalent intent: Get with the military program. The savants
of Capitol Hill were thin reeds against the dogs of war, mingling
with journalistic lapdogs on a short leash along Pennsylvania
Avenue. Once Congress voted to go to war on Jan. 12, the range of
debate narrowed dramatically. All but a few in Congress opted to
close ranks behind the Bush Administration. So did mass media,
which reinforced the assumption that the spectrum of reasonable
opinion spanned a mere sixteen blocks from the White House to
Capitol Hill.

The U.S. press consistently failed to point out blatant double
standards on the part of the Bush Administration, which often
invoked international law and United Nations resolutions as
justifications for its actions. On Nov. 29 the U.N. Security
Council voted to give the U.S. a green light to use military
means to expel Iraqi troops from Kuwait. This resolution got
enormous media coverage in the United States. But American
reporters displayed little interest in a U.N. General Assembly
resolution, passed the next day by a vote of 144 to 2, which
called for an international peace conference on the Middle East.

Such a peace conference was said to be one of the face-saving
devices that Saddam Hussein sought before withdrawing peacefully
from Kuwait. Had President Bush chosen to respect both U.N.
resolutions, the Gulf war may well have been avoided and hundreds
of thousands of lives saved. But U.S news media failed to raise
this issue in any meaningful way. Not coincidentally, the U.S.
government opposed the idea of a peace conference. The selective
emphasis of U.N. actions was typical of how U.S. journalists
aided and abetted Bush's war plans by stressing certain facts
that were favored by the U.S. government while downplaying other
facts that the government preferred to ignore.

On the eve of the war, a poll disclosed that 56 percent of
Americans supported an international peace conference on the
Middle East as a way of avoiding a war with Iraq. This is but one
example of how the range of opinion around the country was far
wider than the debate presented by U.S. news media.

Analysts often wonder whether mass media shape public opinion or
merely reflect it. Coverage of the Gulf crisis showed that U.S.
news media primarily reflect the opinions of official Washington,
thereby shaping public opinion. The collapse of American
journalism, which preceded Iraq's surrender on the battlefield,
may prove to be one of most enduring legacies of the Gulf war.

[The preceding article is adapted from the new preface to
Unreliable Sources: A Guide to Detecting Bias in the Media. To
order the first edition of Unreliable Sources use the following
order form. The second form posted below is for readers interested
in Fairness and Accuracy in Reporting (FAIR), a media reform group
that publishes an informative magazine on censorship and bias in
the mass media.]

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Mail to: Christic Resource Center, 1324 North Capitol Street,
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Please send me ______ copies of Martin Lee and Norman Solomon's
Unreliable Sources: A Guide to Detecting Media Bias, @ 23.95
each.

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