u3364521@ucsvc.ucs.unimelb.edu.au (Lou Cavallo) (03/07/91)
G'day, this article was in comp.sys.amiga and I thought it'd receive a better audience in comp.sys.amiga.advocacy so I've sent it there and reset followups ... I hope SANIIC@QUCDN.QueensU.CA writes: > Well I just caught a glimpse of a new PS/2 ad on tv. It tries to compare > I believe the MAC to the PS/2. Saying that some computers can only do one > thing at a time (demonstrating a desktop publishing package) It then goes on > to say that the PS/2 can put graphics and text on the same page and still > have enough power to get a file using the modem. Meanwhile it tries to show > a speed comparison by stating that the machine that can do only one thing at > a time would be much less productive(slower). Anyways I thought this was > the type of ad CBM should be using. All they have to do is to put a PS/2 > and a A500 and compare them. > PS/2 A500 > cost(with colour monitor) $1800 $1000+800 for harddrive > processor 10Mhz 80286 7 Mhz 68000 > speed without multitasking is about the same > speed with multitasking VERY SLOW MUCH FASTER > sound extra built in 4 channel stereo > graphics slow coprocessor for speed > (show Animation) > software both have almost same core packages > more sound/graphics packages > Emulations Mac with Card Mac with cheaper card > IBM with card or software > C64 in software > Atari in software > Z81 in software > Apple II+ in software > > I wish CBM would do a better job marketing their product to a wider audience. > Only the people who KNOW computers can appreciate its superiority. Maybe they > should try a marketing campaign set towards the average person, but be sure to > not emphasize games. For graphics demos show movie clips or ray traced pics > including how long it took to generate them. Have stereo sound playing, a > modem running, a spreadsheet calculating, a WYSIWYG word processor running and > maybe a small object rotating in the background(or a SMALL multitasking game) > Show the ease of use from the workbench(everything iconized) show how easy it > is to setup a new program on the harddisk and compare that to setting up one > in Windows 3.0(if it works at all) > > I think with a wider target audience CBM will eventually bump out IBM from the > top $$$ spot. But if it remains a hidden treasure only a relatively few > people will appreciate it. > > These are my opinions, and the only reason I mention them is the fact that I > felt it should have been CBM making that ad comparing itself against all other > home computers, instead of IBM. What are the marketing people doing? I have > only once seen an Amiga ad on TV. IBM ads on the other hand all the time. I've re-edited the text a little but I have a gut feeling the 80 col text that I left as is may display badly with some news readers... Sorry! yours truly, Lou Cavallo. PS: I think it goes without saying that I support the above arguments. Yes I am aware that this type of ad has been suggested before .... so when will this type of ad be shown :-) {Apologies if such do exist and I don't know of them}
aduncan@rhea.trl.oz (Allan Duncan) (03/08/91)
From article <1991Mar7.120320.1698@ucsvc.ucs.unimelb.edu.au>, by u3364521@ucsvc.ucs.unimelb.edu.au (Lou Cavallo): >> have enough power to get a file using the modem. Meanwhile it tries to show >> a speed comparison by stating that the machine that can do only one thing at >> a time would be much less productive(slower). Anyways I thought this was >> the type of ad CBM should be using. All they have to do is to put a PS/2 Years ago there was a disk-based demo put out by C= that demonstrated this. Ran a bit long for a TV ad though. Allan Duncan ACSnet a.duncan@trl.oz (03) 541 6708 ARPA a.duncan%trl.oz.au@uunet.uu.net UUCP {uunet,hplabs,ukc}!munnari!trl.oz!a.duncan Telecom Research Labs, PO Box 249, Clayton, Victoria, 3168, Australia.