[comp.sys.amiga.advocacy] Apple

rjc@geech.ai.mit.edu (Ray Cromwell) (03/18/91)

  Check out this article from the 3-15-91 issue of the Wall Street Journal.

   "Another proposed product...would represent Apple's entry into consumer
electronics. This `living room' system combines a compact-disk player and a
stripped down Macintosh (minus disk drives, a keyboard and a monitor). It can
be oeprated by a remote-control device of the sort used to change TV
channels... . The device, to sell for under $1,000,  would display the audio,
visual and text content of a specially made CD and would pit Apple against
Ninetendo, Inc., for the loyalty of the world's electronic entertainment
addicts... .  Mr. Sculley declines to comment...but he does say: `We want to
show that Apple can be as innovative in the mid-'90s as it was...in the mid
'80s.' "

  It looks like Apple's definition of innovation is stealing ideas from
other companies. First Xerox, now Commodore. Doesn't the described
device above sound exactly like CDTV? Apple's system 7.0 has a new
class of events called 'AppleEvents' which allow you to control
applications from within other applications, _exactly_ like what Arexx
ports do (AppleEvents=RexxMsgs). The only difference is Arexx is more
flexible since things don't have to be hard-coded into the applications
entirely. Some Mac shareware hacker could easily write a desk accessory to
interpret a language such as rexx, basic, perl, whatever and Macs would
have the same flexibility as Arexx.

 I just thought the WSJ article was amusing. Next Apple will be putting
chips like Agnus into Macs and calling it innovation.

--
/~\_______________________________________________________________________/~\
|n|   rjc@albert.ai.mit.edu   Amiga, the computer for the creative mind.  |n|
|~|                                .-. .-.                                |~|
|_|________________________________| |_| |________________________________|_|

kdarling@hobbes.ncsu.edu (Kevin Darling) (03/18/91)

In <1991Mar17.212322.15105@mintaka.lcs.mit.edu> rjc@geech.ai.mit.edu (Ray Cromwell) writes:

>  Check out this article from the 3-15-91 issue of the Wall Street Journal.
>  "Another proposed product...would represent Apple's entry into consumer
>electronics. This `living room' system combines a compact-disk player and a
>stripped down Macintosh (minus disk drives, a keyboard and a monitor)."
>
> It looks like Apple's definition of innovation is stealing ideas from
> other companies. First Xerox, now Commodore. Doesn't the described
> device above sound exactly like CDTV?

No, it sounds exactly like CD-I, just as CDTV does.  True innovation
is pretty rare everywhere these days ;-).

But I admit to being surprised that Apple would go into consumer electronics.
Maybe the sales of under-$1000 Macs convinced them there was a market?

> "visual and text content of a specially made CD and would pit Apple against
> Ninetendo, Inc., for the loyalty of the world's electronic entertainment

Yah, it was interesting to read in Computer Shopper just recently, that
Apple keeps a close eye on Microsoft, IBM, and also game-machine makers.
Makes sense; if all those 68K game machines out there suddenly could be
expanded into inexpensive and nice home systems (as some makers proposed),
then they could wrap up a lot of the supposedly reincarnated "home" market.
 Thx for the WSJ quotes!   - kev <kdarling@catt.ncsu.edu>

daveh@cbmvax.commodore.com (Dave Haynie) (03/19/91)

In article <1991Mar17.212322.15105@mintaka.lcs.mit.edu> rjc@geech.ai.mit.edu (Ray Cromwell) writes:

>   "Another proposed product...would represent Apple's entry into consumer
>electronics. This `living room' system combines a compact-disk player ...
>The device, to sell for under $1,000,	...

>  It looks like Apple's definition of innovation is stealing ideas from
>other companies. First Xerox, now Commodore. 

Well, all that aside, it does shed an interesting light on the real cost of
Mac technology.  Anyone notice that Apple currently doesn't sell a color Mac
with even a floppy for under $1000.  Or under $2000, for that matter, last I
heard.  Either Apple's dreaming here, planning to compete in black&white
against color CDTVs and Nintendos, or they're currently ripping you all off
on color Macs.  

Apple certainly has had some innovations in the past.  This would certainly
not add to that list.
-- 
Dave Haynie Commodore-Amiga (Amiga 3000) "The Crew That Never Rests"
   {uunet|pyramid|rutgers}!cbmvax!daveh      PLINK: hazy     BIX: hazy
	"What works for me might work for you"	-Jimmy Buffett

kdarling@hobbes.ncsu.edu (Kevin Darling) (03/19/91)

daveh@cbmvax.commodore.com (Dave Haynie) writes:

>In article <1991Mar17.212322.15105@mintaka.lcs.mit.edu> rjc@geech.ai.mit.edu (Ray Cromwell) writes:
>>   "Another proposed product...would represent Apple's entry into consumer
>>electronics. This `living room' system combines a compact-disk player ...
>>The device, to sell for under $1,000,	...
>
> Either Apple's dreaming here, planning to compete in black&white
>against color CDTVs and Nintendos, or they're currently ripping you all off
>on color Macs.  

Hey, good point!  <chuckling>

Also, thinking about it some more I decided that Ray was partially right
about Apple getting an idea from CDTV... the idea of sticking an already
designed motherboard in a consumer case with a CDROM player.

cheers - kev <kdarling@catt.ncsu.edu>

awessels@ccwf.cc.utexas.edu (Allen Wessels) (03/20/91)

In article <19953@cbmvax.commodore.com> daveh@cbmvax.commodore.com (Dave Haynie) writes:

>Well, all that aside, it does shed an interesting light on the real cost of
>Mac technology.  Anyone notice that Apple currently doesn't sell a color Mac
>with even a floppy for under $1000.  Or under $2000, for that matter, last I

The LC with 2 meg RAM, 40 meg HD, and 512x342 color goes for about $2000
educational pricing.  I've seen the LC go for about $1700 mail order, so you
could add a cheap VGA monitor and squeeze in under $2000.  Now, when you
consider that Apple makes about 50% on each Mac sold, you can see lots of room
for Apple to compete in the CDTV market.

>heard.  Either Apple's dreaming here, planning to compete in black&white
>against color CDTVs and Nintendos, or they're currently ripping you all off
>on color Macs.  

That second one, I think.  Apple is sitting on a billion in cash.  I think it
can probably find a way to turn an LC into a CDTV.  Apple is getting much more
interested in the home market.  Apple now has a games evangelist and I hear 
from at least one games developer that Apple gave more support than any of the
other platforms the game runs on (Sim City).

I don't think Commodore has that much to worry about.  It is a much more "agile"
company.  On the other hand, Apple has lots more eggs, and can spread them 
among many more baskets.

daveh@cbmvax.commodore.com (Dave Haynie) (03/20/91)

In article <45814@ut-emx.uucp> awessels@ccwf.cc.utexas.edu (Allen Wessels) writes:
>In article <19953@cbmvax.commodore.com> daveh@cbmvax.commodore.com (Dave Haynie) writes:

>>Well, all that aside, it does shed an interesting light on the real cost of
>>Mac technology.  Anyone notice that Apple currently doesn't sell a color Mac
>>with even a floppy for under $1000.  Or under $2000, for that matter, last I

>The LC with 2 meg RAM, 40 meg HD, and 512x342 color goes for about $2000
>educational pricing.  I've seen the LC go for about $1700 mail order, so you
>could add a cheap VGA monitor and squeeze in under $2000.  Now, when you
>consider that Apple makes about 50% on each Mac sold, you can see lots of room
>for Apple to compete in the CDTV market.

The old Apple markup from cost to list was about 5x.  They're less now.  But 
you have to consider that a CD-ROM costs more than a 40 Meg Hard Disk Drive,
to start with.  Then consider that they would have to provide a 68020 based
system to deliver enough video performance to compete with a CDTV; for quite a
few operations, the blitter is as far or faster than a 14-16MHz '020.  68020
prices are still considerably above 68000 prices, and of course the cost of
the system isn't simply the processor, but the width of the bus necessarily
to support that processor.  

In short, they would need a Mac LC, or something very much like it, with a 
CD drive, to enter this market.  I don't see them doing it any time soon.
After all, they just entered the "low cost" (eg, under $1000) market, and it
wasn't with a system anywhere near that.

>>heard.  Either Apple's dreaming here, planning to compete in black&white
>>against color CDTVs and Nintendos, or they're currently ripping you all off
>>on color Macs.  

>That second one, I think.  Apple is sitting on a billion in cash.  

No doubts they used to be, and they're still on the pricey side, but no longer
outrageous.  They probably compare pretty well with IBM or Compaq now, on bang
per buck.

>Apple now has a games evangelist and I hear from at least one games developer
>that Apple gave more support than any of the other platforms the game runs on 
>Sim City).

Well, Sim City is a great game, no doubts, but it's hardly a typical video 
game.  I don't see a CDTV or MacTV directly attacking video games; they both
make a very good "information appliance".  But they also replace the video
game in the home, you don't likely have both.  CDTV games will absolutely blow
you away if you're used to Nintendo or Genesis type games, just based on the
CD storage capability.  Any real Mac OS is not going to be able to deliver
the same graphics speed.  I'm saying that Apple can't make a go of a CDTV
clone (or a CD-I clone, if Phillips ever figures out what CD-I actually is),
but I don't really understand why Apple picked something they're not good at
as an example of mid-90's innovation.  

>I don't think Commodore has that much to worry about.  

Me neither.  At least from Apple; we'll see if the CDTV catches on.  The idea
isn't that much of a new concept at Commodore.  We've been throwing around the
idea of a "stereo component computer" since the C128 days at least.  Like a
few other ideas that have been around for awhile, it's really taken a new
technology like the CD-ROM to make this a reasonable thing to do.  After 
mucking with a CDTV for while, I can say I'd certainly like one in my living
room, even with all the Amiga horsepower sitting in my computer room at home.

>On the other hand, Apple has lots more eggs, and can spread them among many 
>more baskets.

They do have the cash to spend on developing it (since it's mainly existing
technology nowadays, no biggie), and attracting software developers (who knows
what problem that is -- game developers, when you mention "all the disk space
you can use, and no way to copy it" seem to get real smiley).  Of course,
Commodore has it just about out the door....


-- 
Dave Haynie Commodore-Amiga (Amiga 3000) "The Crew That Never Rests"
   {uunet|pyramid|rutgers}!cbmvax!daveh      PLINK: hazy     BIX: hazy
	"What works for me might work for you"	-Jimmy Buffett