[net.followup] Effective Tactics Against Software Piracy

jjm (12/21/82)

	Recent articles in net.micro, net.games, etc. have requested
	copies of games for various home computer systems.  As a
	co-worker of mine has already pointed out, this is software
	piracy, a form of theft, and can not be condoned on this
	network.

	We wouldn't allow prostitues to advertise in net.singles,
	or drug dealers to advertise in net.rec, would we.

	However, I should point out that there are several things
	that software producers should keep in mind when marketing
	their products.  There are effective ways to prevent the
	piracy of your software, which are much more effective
	than any "copy guard" procedures can be.

	1.)  Provide "off-the-disk" materials.
		This includes good user manuals, documentation,
		game boards, maps, file folders, etc.  Basically,
		anything that is hard to xerox, and makes your
		software inconvenient (or impossible) to use
		when it is missing.

	2.)  Provide user support for registered users.
		If you provide additional training, help,
		instructions, newsletters, or a user group
		only for those who have legally purchased
		your software, the value of a pirated copy
		is reduced.

	3.)  Provide updates for a nominal cost.
		Once again, continuaing support of your
		real customers pays off.

	4.)  Don't overprice your product!
		This is probably the most important.  People
		will not rip you off if you don't try to rip
		them off.  Admit it, $40 for a 48K game 
		program is ridiculous.  Especially if it's
		a copy of an arcade game that someone else
		designed and marketed.

	Well, I hope there were some software houses out there
	reading all this.  Experience has shown that any copy
	guard system, no matter how clever, can be broken.
	

	Jim McParland
	BTL - Holmdel
	hou5e!jjm