cyberoid@milton.u.washington.edu (Robert Jacobson) (01/08/91)
Today's (1/7/91) WALL STREET JOURNAL contains a full-page advertisment
by Equifax ("The Information Source") announcing its acquisition of
the check-cashing authorization service, Telecredit. According to the
ad, "TODAY A BILLION-DOLLAR INFORMATION POWERHOUSE WAS CREATED
TO BRING BUSINESS AND CONSUMERS CLOSER TOGETHER":
In the U.S. and Canada -- where over 44% of all consumer
payments are made by check and more than 120 million
people freely use credit cards -- we hold the most
complete consumer information databases in the world.
As much as money, information facilitates the exchange
of today's goods and services. We hold the key to
better business. And better living.
When you come right down to it, bringing business and
consumers closer together does everybody a world of
good. That's why we developed a Fair Information
Practices Code -- one that goes beyond legal require-
ments -- to protect individual privacy while promoting
the free flow of information for the benefit of all.
It's why over 100,000 businesses come to us for infor-
mation over three million times every working day.
Isn't it time you found out what we can do for your
business?
Call the Source: 1-800-457-6872.
The new company bills over a billion dollars a year, with 1,100
locations and 15,000 specialists -- "spread across 15 of the 24
time zones." Operating income is over $100 million. The "new
Equifax" offers over 1,000 customized information services.
There, don't you feel better?
Bob Jacobson