reisert@ricks.enet.dec.com (Jim Reisert) (09/14/90)
Dell Computer - Switches its strategy, agrees to sell through Soft Warehouse
{The Wall Street Journal, 11-Sep-90, p. B4}
In a major sales strategy shift, mail-order company Dell Computer will sell
its full line of personal computers through 13 Soft Warehouse Superstores
nationwide starting Oct. 1. Financial terms of the deal were not disclosed.
The exclusive sales agreement is in force through 1993.
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Hudson, MA 01749-2895marshall@wind55.seri.gov (Marshall L. Buhl) (09/15/90)
reisert@ricks.enet.dec.com (Jim Reisert) writes: >Dell Computer - Switches its strategy, agrees to sell through Soft Warehouse > {The Wall Street Journal, 11-Sep-90, p. B4} > In a major sales strategy shift, mail-order company Dell Computer will sell > its full line of personal computers through 13 Soft Warehouse Superstores > nationwide starting Oct. 1. Financial terms of the deal were not disclosed. > The exclusive sales agreement is in force through 1993. Very interesting. I'm a Dell government customer and I recently had a bunch of hassles trying to by a System 310 because Dell Marketing Corp. was no longer considered a small business. That's real important to the government if you're spending less than $25K. Earlier this week, my buyer told me that one of our minority, small business vendors had just obtained the right to market Dell PCs. They're also a VAR as they also provide network solutions. I was told that Dell was doing this so they wouldn't lose all that government business. Is that "exclusive agreement" that Soft Warehouse has really all that exclusive? Or do they mean exclusive for non-VARs. -- Marshall L. Buhl, Jr. EMAIL: marshall@seri.gov Senior Computer Missionary VOICE: (303)231-1014 Wind Research Branch 1617 Cole Blvd., Golden, CO 80401-3393 Solar Energy Research Institute Solar - safe energy for a healthy future
stecz@hotwheel.dell.com (John Steczkowski) (09/17/90)
In article <marshall.653338655@wind55>, marshall@wind55.seri.gov (Marshall L. Buhl) writes: > > Is that "exclusive agreement" that Soft Warehouse has really all that > exclusive? Or do they mean exclusive for non-VARs. Soft Warehouse is the only "store front" that has Dell Computers. Up to this point, there was not anyplace that a customer could go to bang on a Dell, except by purchasing. There is a 30 day return policy, so you do get a chance to try it out before you are commited to the purchase. John Steczkowski Dell Unix Customer Support P#: (512) 343-3571 9505 Arboretum Blvd. !s: uunet!dell!hotwheel!stecz Austin, Texas 78759 @s: stecz@hotwheel.dell.com