reisert@ricks.enet.dec.com (Jim Reisert) (09/14/90)
Dell Computer - Switches its strategy, agrees to sell through Soft Warehouse
{The Wall Street Journal, 11-Sep-90, p. B4}
In a major sales strategy shift, mail-order company Dell Computer will sell
its full line of personal computers through 13 Soft Warehouse Superstores
nationwide starting Oct. 1. Financial terms of the deal were not disclosed.
The exclusive sales agreement is in force through 1993.
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