[comp.sys.ibm.pc.hardware] Everex STEP Megacube ad

marshall@wind55.seri.gov (Marshall L. Buhl Jr.) (04/27/91)

Everex has an ad for their new STEP Megacube system in the May '91 Byte
on pages 59-61.  On page 61, they have a bar graph comparing the MIPS
(Meaningless Indicator of Processing Speed) rating of their system to the
Compaq 486/33L, Dell 433E and AST 486/33TE.  Their bar is twice as long
as the others.  When one looks carefully, one can see that the scale is
20-22 MIPS.  Their PC is less than 5% faster than the others.  I
consider this an insignificant amount and that other criteria are more
important when choosing a system.

I find this sort of advertising highly offensive, so I called the listed
800 number (800-368-7837) to complain.  It took nearly two minutes for
them to answer (the phone just kept ringing).  I told the poor innocent
fool on the other end that I would not be doing business with Everex in
the future (I have a STEP 386/25) because of this ad.  I also told him
they should have a few words with the slimey advertisers who created
that ad.

Now that I've got that off my chest, I can get back to work.

Marshall
--
Marshall L. Buhl, Jr.             EMAIL: marshall@seri.gov
Senior Computer Engineer          VOICE: (303)231-1014
Wind Program                      1617 Cole Blvd., Golden, CO  80401-3393
Solar Energy Research Institute   Solar - safe energy for a healthy future

jdb@reef.cis.ufl.edu (Brian K. W. Hook) (04/28/91)

Gee, and I thought that *I* was the only one who noticed that little "truth
stretching" that Everex pulled.  Yeah, I found it pretty damned disgusting,
especially since they aer supposed to be vaguely reputable.

What a shame, what a shame.  50% on the graph, 5% on paper....sad excuse
for honesty and fair comparison, Everx.

Brian