[comp.sys.ibm.pc.hardware] Dell Computer - Post fiscal 1st quarter profit increase of 88%

reisert@mast.dec.com (Jim -- MLO3-6/14B -- DTN 223-5747 04-Jun-1991 1328) (06/05/91)

      Dell Computer - Post fiscal 1st quarter profit increase of 88%

	       {The Wall Street Journal, 31-May-91, p. B4}

       Dell said profit rose 88% to $10.1 million from $5.3 million.  Sales
  rose 45% to $174.8 million from $120.3 million a year ago.  The big gain
  comes at a time when competitors such as Compaq and IBM have warned of
  sluggish sales and declining profits related to price wars and
  consolidation among computer retailers.  But Michael S.  Dell, Dell's
  chairman and CEO, said Dell has avoided those troubles because more than
  85% of his company's personal computers are sold directly to users through
  mail and telephone orders, avoiding dealers' markups and resulting in
  prices 15% to 50% lower than the competition's.  Partly because of its
  strong sales, Dell said it had only 9.1 weeks of inventory at the end of
  the quarter, below its desired minimum of 10 to 11 weeks and two weeks
  below the year-ago level.  The company is trying to build back its
  inventory.  But its new notebook computer remains in short supply, with a
  backlog of as much as eight week's orders.  Dell and most other makers of
  the small machines have found disk drives and displays for notebook
  computers to be scarce for several months.

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"The opinions expressed here in no way represent the views of Digital
 Equipment Corporation."

James J. Reisert                Internet:  reisert@mast.enet.dec.com
Digital Equipment Corp.         UUCP:      ...decwrl!mast.enet!reisert
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