werner@rascal.ics.utexas.edu (Werner Uhrig) (10/30/90)
[
just when I felt certain that no press release would ever deserve
posting here .... along comes this!!!
]
This press release was posted to AppleLink this morning...
MOVED OVER BUSINESS WIRE AT 9:33 AM, PST, MONDAY, OCTOBER 29, 1990.
FOR IMMEDIATE RELEASE
Contact:
Glenn Helton
Regis McKenna, Inc.
(415) 354-4425
or
Christopher Escher
Apple Computer, Inc.
(408) 974-2202
APPLE OPENS NEW TOLL-FREE CUSTOMER ASSISTANCE LINE
FOR HANDLING SALES QUESTIONS AND USER CONCERNS
CUPERTINO, California, October 29, 1990 -- Apple Computer has created
the Customer Assistance Center, a new toll-free customer relations
telephone line.
The Customer Assistance Center opens today and will be available
Monday through Friday from 6 a.m. to 5 p.m. Pacific time by dialing
1-800-776-2333. All Apple customers are eligible to use the service.
The new toll-free line is not designed to be a technical support
hotline, but instead is an extension to the comprehensive Apple
customer relations effort. The Customer Assistance Center is a backup
system to the many existing forms of customer support and service
already available from Apple resellers and others. In the U.S., Apple
sells and provides support through a network of authorized Apple
dealers, higher education sales consultants, on-campus support
centers, user groups, systems integrators and consultants.
"Apple doesn't want to circumvent the reseller relationship with
the customer," said Jackie Whiting, Apple Assistance Center manager.
The Customer Assistance Center can answer questions about Apple
sales programs and policies. Owners of Apple products should call the
Customer Assistance Center when they believe their problems or
concerns are not being adequately addressed by Apple resellers or by
regularly designated support or service providers.
When customers call the toll-free number to discuss a sales or
support concern, they should be prepared to provide basic information
including a description of the problem, a list of products being used,
support sources previously contacted and the outcome of the contact.
"The Customer Assistance Center will provide an important
feedback loop for Apple, enabling us to enlarge our knowledge base and
speed our responses to customer concerns. We also want customers to
understand that Apple stands behind its sales, service and support
infrastructure. We want to address all individual complaints and
concerns effectively," said Morris Taradalsky, Apple Customer Support
Products and Services vice president.
The Customer Assistance Center includes individuals with Apple
product knowledge and diverse business and computer experience. This
team is backed by a state-of-the-art call tracking system which will
ultimately drive a report system designed to give Apple resellers
fast, detailed feedback on customer concerns.
Apple Computer, Inc., founded in 1977 and headquartered in
Cupertino, California, designed and manufactures a broad line of
personal computing products. It has sold more than 7 million personal
computers, more than 2 million printers and hundreds of thousands of
networks.
-30-
Apple, the Apple logo and Macintosh are registered trademarks of Apple
Computer, Inc.
END
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