blob@Apple.COM (Brian Bechtel) (03/11/91)
MOVED OVER PR NEWSWIRE AT 8:05 AM, EST, MONDAY, MARCH 11, 1991.
Contact:
John Cook
Apple Computer, Inc.
(408) 974-3145
Apple Reduces Prices on High-end and
Mid-range Macintosh Personal Computers
CUPERTINO, California--March 11, 1991--Apple Computer, Inc. announced today
that it will decrease prices in the United States on its mid-range and high-end
Apple Macintosh personal computers by up to 31 percent. Apple will lower prices
on all models of the Macintosh IIfx, IIci and SE/30, effective immediately.
These pricing actions are part of Apple's aggressive new market share strategy,
and are in concert with today's price reductions of Apple LaserWriter IINT,
IINTX and Personal LaserWriter NT printers.
"Apple's market share strategy means providing better computers at
aggressive price points in all parts of the product line," said Randy Battat,
vice president, worldwide product marketing.
Apple also announced it has changed the base memory of the Macintosh IIci
and the Macintosh IIsi. In addition, the company announced the pricing and
immediate availability of A/UX 2.0.1, its latest version of the UNIX operating
system, which now supports the Macintosh IIsi.
Mid-range & High-end Macintosh Computers
The Macintosh IIfx is the most powerful and expandable model of the
product line. It is the perfect choice for customers who run advanced
applications for 3D design, image processing, financial modeling, or
engineering analysis, in addition to their usual productivity applicationsPword
processing, spreadsheets, and databases.
For customers who want a system that can grow as their needs grow, Apple
sees the Macintosh IIci as a great choice. It offers high performance,
built-in color capability, and expandability in a system with a small
footprint. Sales figures show that it is the system of choice for customers
who use a range of business and productivity applications, including graphics,
publishing, and computer-aided-design.
The change in the Macintosh IIci main memory from 4 megabytes of RAM to 5
megabytes of RAM will provide an improvement in performance of up to 30
percent. And, for those customers demanding even more performance from their
IIci, Apple announced it is now shipping its Macintosh IIci Cache Card. The
$399 card provides 32 kilobytes of high speed static RAM. The card boosts
system performance up to 30 percent on most application.
The most affordable Macintosh II, the Macintosh IIsi, will come standard
with 3 megabytes of main memory instead of 2 megabytes. The additional memory
helps accommodate the requirements of some applications and ensures the best
possible performance under System 7.0. Since its introduction last October,
customers have made the Macintosh IIsi the workhorse of choice for business,
education and government.
And, for customers that value a small footprint, transportability and
affordable pricing, Apple offers the Classic product line. The expandable
Macintosh SE/30 is the highest performance member of the Classic line and
appeals to customers ranging from university students to small business owners.
A/UX 2.0.1
A/UX 2.0.1 provides customers of the Macintosh SE/30 and all Macintosh II
class computers access to the familiar, intuitive Macintosh computer desktop
and productivity applications, within the industry-standard UNIX environment.
Because A/UX 2.0.1 now supports the low cost Macintosh IIsi and includes MacX
1.1 (an X Window display server), customers can have a lower cost UNIX system
with access to X applications. Additionally, A/UX allows customers to have a
single system on their desk to do all their daily work including mixing and
matching UNIX, X Window System and Macintosh applications. They can also run
MS-DOS applications using SoftPC from Insignia Software.
LaserWriter Printers
In a related move, Apple also announced today the repricing of its
LaserWriter family. The entire Apple printer family now includes the
ImageWriter II, StyleWriter, and Personal LaserWriter LS for individual
printing capabilities; and the Personal LaserWriter NT, LaserWriter IINT, and
LaserWriter IINTX for shared printing capabilities and PostScript
functionality. Price reductions of up to 21 percent go into effect today.
New Pricing & Configurations
The new U.S. pricing structure will be effective immediately. (Pricing
and configurations may vary outside the United States.) Current and previous
manufacturer's suggested retail prices for Macintosh computers, A/UX 2.0.1
software and LaserWriter printers are:
Previous New
SRP SRP $ Change % Change
Macintosh IIfx (4MB/floppy) $8,969 $7,369 - $1,600 -18.0
Macintosh IIfx (4MB/80HD) $9,869 $8,069 - $1,800 -18.0
Macintosh IIfx (4MB/160HD) $10,969 $8,669 - $2,300 -21.0
Macintosh IIci (5MB/floppy) $5,969 $5,269 - $700 -12.0
Macintosh IIci (5MB/80HD) $6,669 $5,969 - $700 -10.0
Macintosh SE/30 (1MB/40HD) $4,369 $3,369 - $1,000 -23.0
Macintosh SE/30 (4MB/80HD) $5,569 $3,869 - $1,700 -31.0
Personal LaserWriter NT $3,299 $2,599 - $700 -21.0
LaserWriter IINT $4,499 $3,999 - $500 -11.0
LaserWriter IINTX $5,999 $4,999 - $1,000 -16.0
A/UX is available immediately from all authorized A/UX resellers in various
media configurations for the following manufacturer's suggested retail prices:
A/UX 2.0.1 on CD ROM $795
A/UX 2.0.1 on Floppy Disks $995
Macintosh IIfx 4MB/160HD $9269
Macintosh IIfx 8MB/160HD $9669
Macintosh IIci 8MB/80HD $6869
Macintosh IIsi 5MB/80HD $5169 (includes NuBus Adapter
Card)
(The above systems ship configured with A/UX 2.0.1 preinstalled on the internal
hard disk.)
A/UX 2.0.1 Incremental Kit (for v2.0) $175
A/UX 2.0.1 Update CD ROM (for v1.x) $275
Each of the A/UX 2.0.1 products includes 30 days of free Technical Answerline
support and a Basic Manual Kit that includes a Road Map to A/UX, A/UX
Essentials, Setting Up Account and Peripherals for A/UX, MacX User's Guide and
MacX for A/UX Supplement. Customers can also purchase the A/UX Right to Copy
License ($495) that allows them to copy A/UX to one additional system. (The
Basic Manual Kit ($195) can also be purchased separately for customers who need
additional manuals.)
-30-
Apple, the Apple logo, Macintosh, LaserWriter, ImageWriter, A/UX and
StyleWriter are registered trademarks and MacX is a trademark of Apple
Computer, Inc. UNIX is a registered trademark of UNIX System Laboratories.
PostScript is a trademark of Adobe Systems Inc.
END
Apple Press Releases
PR Express
3/11/91