rickf@Apple.COM (Rick Fleischman) (04/16/91)
MOVED OVER PR NEWSWIRE AT 9:00 AM, PDT, MONDAY, APRIL 15, 1991.
Contact:
Jackie Promes
Apple Computer, Inc
(408) 974-3609
Apple Makes Macintosh Programming
Easier For New Developers
"Developer Resource Kit" and "Getting Started" Bundles Provide
Low Cost, Self-Help Tools for Apple Developers
CUPERTINO, California--April 15, 1991--Apple Computer, Inc.'s
Developer Group today announced the availability of the "Developer
Resource Kit" and "Getting Started" bundles, cost-effective packages
of self-help development support tools for people new to Macintosh
computer programming. Also announced today was the availability of
AppleLink, Apple's online information and communication network, to
any Apple development customer. These new self-support products are
made available from Apple through APDA (Apple Programmers and
Developers Association).
"These new tool bundles are a complete collection of Macintosh
technical resources for both new and existing Macintosh developers,"
said Kirk Loevner, director of the Apple Developer Group. "These
bundles demonstrate Apple's continued commitment to assisting
developers in their initial and ongoing programming efforts."
"Developer Resource Kit"
The Developer Resource Kit provides a complete bundle of the most
valuable self-support tools from Apple's library of development
resources. Developers new to Apple programming, or any developer
desiring up-to-date Apple development information and a connection to
the Apple community, will find the resources they need to help keep
them referenced and informed. The Developer Resource Kit includes
such items as AppleLink, subscriptions to develop, Apple's quarterly
technical journal, and APDAlog, a quarterly product catalog, as well
as coupons for free offers or discounts on future development product
purchases. The individual resource tools contained in this kit
provide developers a convenient and cost-effective bundle.
"Getting Started" in Macintosh Programming
For a limited time, C and Pascal programmers getting started in
Macintosh computer programming can purchase specially priced third-
party language and documentation bundles. For the C programmer,
Apple offers Getting Started in Macintosh C Programming, a package
containing THINK C v. 4.0, as well as four volumes of technical
documentation. For the Pascal programmer, Apple has developed
Getting Started in Macintosh Pascal Programming, which includes THINK
Pascal v. 3.0, Just Enough Pascal and three volumes of technical
documentation. THINK C and THINK Pascal from Symantec Corporation
have been the popular choice for thousands of development customers
getting started in Macintosh programming. Both Getting Started
bundles are available through August 1, 1991.
AppleLink
For the first time, Apple developers and programmers can now
subscribe to AppleLink through APDA. AppleLink provides a direct
connection to the Apple community and access to technical and
marketing information. Special bulletin boards offer access to
development information and the opportunity to exchange ideas with
other developers. AppleLink is currently available to U.S.
developers only as a stand-alone product, or as part of the Developer
Resource Kit.
Availability and Distribution
The Developer Resource Kit, the Getting Started bundles, and
AppleLink are all available immediately from Apple through APDA. In
the U.S., interested developers should call (800) 282-2732. In
Canada, call (800) 637-0029. International developers, call (408)
562-3910.
Contents and Pricing
Developer Resource Kit:
- AppleLink
- Annual subscription to develop, Apple's quarterly technical journal
and CD
- Annual subscription to APDAlog, Apple's development products
catalog
- Developer University course catalog
- Macintosh Directory of Development Services
- Developer Resource Guide
- Coupons for free offers or discounts on future development product
purchases
with AppleLink (U.S.) $125 Part#R0014LL/A
without AppleLink (U.S.) $ 90 Part #R0015LL/A
without AppleLink (Outside U.S.) $110 Part #R0015ZP/A
Getting Started Bundles
Macintosh C Programming $250 Part #B0473LL/A
- THINK C v.4.0 (Symantec Corporation)
- Macintosh C Programming Primer;
Volumes 1-2, by Dave Mark and Cartwright Reed (Addison-Wesley
Publishing Company)
- Human Interface Guidelines, by Apple Computer, Inc. (Addison-
Wesley)
- Macintosh Programming Secrets, by Scott Knaster (Addison-Wesley)
Macintosh Pascal Programming $275 Part #B0472LL/A
- THINK Pascal v. 3.0 (Symantec)
- Just Enough Pascal (Symantec)
- Macintosh Pascal Programming Primer;
Volume 1, by Dave Mark and Cartwright Reed (Addison-Wesley)
- Human Interface Guidelines, by Apple Computer, Inc. (Addison-
Wesley)
- Macintosh Programming Secrets, by Scott Knaster (Addison-Wesley)
AppleLink $ 70 Part #R0049LL/A
- AppleLink software kit
NOTE: AppleLink connect charges are billed separately based on
usage.
-30-
Apple, the Apple logo, Macintosh, AppleLink and APDAlog are
registered trademarks of Apple Computer, Inc. APDA and Develop are
trademarks of Apple Computer, Inc. THINK is a trademark of Symantec
Corporation.
----------------------------------------------------------------------
Rick Fleischman
Developer Programs/APDA
Apple Computer, Inc.
e-mail: rickf@apple.com
AppleLink: FLEISCHMAN@applelink.apple.com