[comp.sys.mac.misc] Clarification: Low cost Macs

pkovac@pro-truckstop.cts.com (Peter Kovac) (08/20/90)

I seem to have been misunderstood.

The basic idea I am trying to get across is that when a person who has never
touched a computer in his or her life goes to a store to buy one, that person
will probably focus on a computer that they can use and has a low price.  Now
the IBM clones (clones include many "no-name" companies who produce computersn
not just Compaq) satisfy the second criteria, being cheap.
  For Apple to attract these "first time" customers, it has to be able to
offer a low cost alternative to these MSDOS computers.  
When a Macintosh user sees the new low-end Macs, that user thinks that they're
going to be better than anything before them.  Well, you're right.  The new
low-end Macs should be better than anything before them.  But you have to
measure this on an absolute scale, not a relative scale.  A Mac Classic will
be relatively cheap compared to a Mac IIfx, just as an F-16 is relatively
cheap compared to the Stealth Bomber.  Yet on an absolute scale, to the
average person, all of these are expensive.

To sum it up, the new Macs are better than the Macs before it.  Yet they
aren't the lowest priced computers on the market, and for that reason they may
be passed up by uninformed consumers.

BIG DISCLAIMER: I do not intend to compare the Mac to the PC in any area other
than price.  I do not own an IBM (anymore-I got rid of it and kept my SE).  I
just want to show people that perhaps a lower price will be necessary to get
the lower market.  I am sorry that I caused such a stir by these views, which
I have not just made up but actually found industry analysts who think along
the same general lines.


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