lemke@apple.com (Steve Lemke) (10/16/90)
Just in case this hasn't been posted yet, I saw this on AppleLink: For Immediate Release Contact: Kate Paisley Apple Computer, Inc. (408) 974-5453 Apple Adds Two New Displays to Complete Its Low-Cost Line-Up FREMONT, California--October 15, 1990--In keeping with its commitment to bring Macintosh to more people by offering lower cost systems, Apple Computer, Inc. today announced two new low-cost displays that complement the sleek new modular Apple Macintosh LC and Apple Macintosh IIsi computers. A new 12-inch color display with a suggested retail price of $599 and a new 12-inch monochrome display with a suggested retail price of $299 provide customers with lower priced options for sharp, crisp text and graphics display capabilities from black and white to true photographic-quality color. "These new monitors significantly lower the total system cost of Macintosh computing yet retain the excellent image quality and on-screen performance for which the Macintosh is known," said Neil Selvin, Apple's director of Peripherals Product Marketing. "Like all Macintosh displays, the new monitors provide customers with an ergonomic and easy-to-view display of text and graphics that enhances the customers' overall experience with Macintosh." New Low-cost Color Display The Macintosh 12-inch RGB Display is Apple's lowest cost color display. Producing bright, vibrant colors on a high-contrast screen, the Macintosh 12-inch RGB Display provides sharp, clear images in a new product design and at a lower price than ever before. It works with the built-in video support on the new Macintosh LC, the new Macintosh IIsi, the existing Macintosh IIci or any Macintosh computer that is equipped with a video card. It has a 12-inch screen and pixel resolution of 512-by-384 for viewing the full width and half the length of a letter-sized page. Depending on which Macintosh or video card is used, the 12-inch RGB monitor displays color graphics, text or photographic-quality images in up to 16.7 million colors. New Low-cost Monochrome Display The Macintosh 12-inch Monochrome Display is Apple's lowest priced option for high-resolution monochrome or grayscale display of text and graphic images. With its "page-white" phosphor screen, the monochrome display delivers high-quality images that are sharp and readable, with crisp lines, clear focus and no distortion. Its 12-inch, 640-by-480 pixel screen shows the full width (including margins) and more than half the length of a letter-sized page. It also can display up to 256 shades of gray, depending on the Macintosh computer or video card to which it is connected. Highest Quality Text and Graphics High-quality images, sharp focus, and integrity between the screen and printed documents are all standards on the Macintosh. These features, combined with the built-in ability to support multiple monitors and different display sizes and orientations, gives Macintosh customers a wide range of flexibility and performance. The Macintosh display line is now made up of the Macintosh 12-inch Monochrome Display, the Macintosh 12-inch RGB Display, the AppleColor High-Resolution RGB Monitor, the Apple Macintosh Portrait Display, and the Apple Two-Page Monochrome Monitor. Most of these displays are supported directly through built-in video ports on the Macintosh LC, Macintosh IIsi, and Macintosh IIci. An even wider range of capabilities can be obtained by adding a NuBus video card. A range of video cards available from Apple provide basic or advanced display capabilities. The Macintosh Display Card 4.8 displays images in up to 256 colors or grays; the Macintosh Display Card 8.24 displays images in up to 16.7 million colors or 256 grays; and the Macintosh Display Card 8.24GC provides the same capabilities of the 8.24 card and also accelerates graphics performance up to 30 times. Pricing and Availability The two new displays are available from all authorized Apple resellers worldwide and come with a one-year limited warranty. Manufacturer's suggested retail price (MSRP) and product availability is as follows: Product MSRP Availability - Macintosh 12" Monochrome Display $299 December 1990* - Macintosh 12" RGB Display $599 Immediate - AppleColor High-Resolution RGB Monitor $999 Currently Available - Macintosh Display Card 4 8 $648 Currently Available - Macintosh Display Card 8.24 $799 Currently Available - Macintosh Display Card 8.24GC $1,999 Currently Available *Existing Apple High-Resolution Monochrome Monitor is currently available. The suggested retail price is reduced to $299 effective immediately. (Prices may vary outside the United States.) -30- Apple, the Apple logo, Macintosh and AppleColor are registered trademarks of Apple Computer, Inc. NuBus is a trademark of Texas Instruments. -- ----- Steve Lemke, Engineering Quality Assurance, Radius Inc., San Jose ----- ----- Reply to: lemke@radius.com (Note: NEW domain-style address!!) -----