[comp.sys.mac.misc] New Macintoshes and Apple's Satellite Announcement

cromwell@acsu.buffalo.edu (mark j cromwell) (10/16/90)

In article <5735@nisca.ircc.ohio-state.edu> gaynor@hpuxa.ircc.ohio-state.edu (Jim Gaynor) writes:
>	The Macintosh LC (2/40) has a SMRP of $2,499.  Expect educational
>bundles to include the new 12" RGB monitor for around $2000.  (That's my
>guess - no "sources" behind it).
>	Oh, and by the way, Fred - The Apple IIe card will sell for $199.
>Source is the Applelink announcement that was posted here.
>
>	"Apple II forever."  <chuckle>

   Apple probably just killed what's left of their share in the education
market. Educators are willing to pay $1500 for a computer. $2000+ is just
too much. The LC is over priced, they won't even consider buying it.  Not
to mention the Macintosh has virtually no educational software.

   IBM's machine has the magic $1500, greater storage capacity and what 
educators really love: COLOR. That and the IBM name spells doom for the
education market for Apple. A lot of educators want "up to date", affordable,
business oriented compututers: IBM (hey, it's true, that's what they think).

   What I consider sad is that the Apple II didn't have to die. It's not
in the workstation market. It's main competitors always were the Amiga
and the Atari. Getting its performance up to that level would have been
easy. Alas Apple has let the II lay fallow for so long that it let the 
education market bleed to death. I suppose Apple thought it natural that they 
would buy monochrome Mac SEs for $2700 with no educational software. 

   I'd also like to point out that Macintosh technology is itself looking
pretty ragged. The 68000 is a > 10 year CISC chip. When the price / performance
ratio gets too high Apple will start looking at the 88000. Fool me once shame
on you, fool me twice shame on me. 

				- Mark Cromwell

   "Macintosh forever!"

robin@csuchico.edu (Robin Goldstone) (10/17/90)

In article <40963@eerie.acsu.Buffalo.EDU> cromwell@acsu.buffalo.edu (mark j cromwell) writes:
>
>   Apple probably just killed what's left of their share in the education
>market. Educators are willing to pay $1500 for a computer. $2000+ is just
>too much. The LC is over priced, they won't even consider buying it.  Not
>to mention the Macintosh has virtually no educational software.
>
>
I do not agree with this analysis.  It was my understanding that a nicely
equipped IIGS costs over $2000 dollars.  I have several friends who teach
elementary school and all have IIGS's at their schools.  So there goes
your theory that educators won't pay over $1500 for a computer.

Also, in regard to the availability of software, the IIe card will enable
the Mac LC to run all of the Apple II educational software. In my opinion,
providing this capability on a Mac will entice educational users to start
exploring the Mac and at the same time entice Apple II educational software
developers to start migrating their software to the Mac.  

Sounds like a good plan to me!  By the way, my three friends who teach
elementary school are all 'chomping at the bit' to buy Mac LC's.  They were
quite bummed when I told them that they would proabably have to wait 'till
February.  

Robin Goldstone, Systems Software Specialist
California State University, Chico Computing Services
robin@csuchico.edu

daveo@Apple.COM (David M. O'Rourke) (10/17/90)

cromwell@acsu.buffalo.edu (mark j cromwell) writes:
>   Apple probably just killed what's left of their share in the education
>market. Educators are willing to pay $1500 for a computer. $2000+ is just
>too much. The LC is over priced, they won't even consider buying it.  Not
>to mention the Macintosh has virtually no educational software.
>
>   IBM's machine has the magic $1500, greater storage capacity and what 
>educators really love: COLOR. That and the IBM name spells doom for the

  The LC has COLOR also.

>   I'd also like to point out that Macintosh technology is itself looking
>pretty ragged. The 68000 is a > 10 year CISC chip. When the price / performance
>ratio gets too high Apple will start looking at the 88000. Fool me once shame
>on you, fool me twice shame on me. 

  Yeah, the 680x0 is looking at least as old as the 80x86 line.  But we have
only 1 680x0 machine being pushed right at the moment.  All of the new 
products, minus the classic, have at least an 020 and 2 megs of ram.
-- 
daveo@apple.com                                               David M. O'Rourke
"I never learned how to use a gun and that doomed me to middle management for
 the rest of my life." -- Steve Martin, "My Blue Heaven"
_______________________________________________________________________________
I do not speak for Apple in *ANY* official capacity.

gft_robert@gsbacd.uchicago.edu (10/17/90)

---- 
In article <40963@eerie.acsu.Buffalo.EDU>, cromwell@acsu.buffalo.edu (mark j cromwell) writes...
[..]
> 
>   Apple probably just killed what's left of their share in the education
>market. Educators are willing to pay $1500 for a computer. $2000+ is just
>too much.

Gee, you really keep on top of things, don't you?  Of course I'm sure you are
aware of numerous newspaper articles in the last couple of weeks stating that
Apple will be selling these machines to educational buyers (read: K-12 as well
as uni's) at substantial discounts.  Thus: the LC will in all liklihood NOT
cost over $2000.  Just out of curiosity, how much is the university cost for
the LC?

 The LC is over priced, they won't even consider buying it.  Not
>to mention the Macintosh has virtually no educational software.


That's a joke, right?

[...]
> 
>   I'd also like to point out that Macintosh technology is itself looking
>pretty ragged. The 68000 is a > 10 year CISC chip. 

Um, just out of curiosity, how old is the technology being used in the $1500
IBM machines?  8086?  80286?  Kinda old too.  Of course the LC doesn't use a
68000, it uses a 68020, which is -- what? -- 5 years old or so.  As far as CISC
chips -- 680x0, 80xx6 -- the '020 is certainly a fine chip.  Not cutting edge,
but reasonable.  Remember, it was only 3 years ago that the Mac II was
considered a great machine with this same chip.

But, I guess you're suggesting that Apple use a RISC chip in their low-end
educational machines.  Riiight.  Here's a guess: you're not a business major,
right?

Robert


============================================================================
= gft_robert@gsbacd.uchicago.edu * generic disclaimer: * "It's more fun to =
=            		         * all my opinions are *  compute"         =
=                                * mine                *  -Kraftwerk       =
============================================================================

kf@mbunix.mitre.org (Fong) (10/17/90)

Mark Cromwell writes:

>   Apple probably just killed what's left of their share in the education
>market. Educators are willing to pay $1500 for a computer. $2000+ is just
>too much. The LC is over priced, they won't even consider buying it...
>   IBM's machine has the magic $1500, greater storage capacity and what
>educators really love: COLOR.

I totally disagree.  It seems that you've missed a lot of facts in coming to
your conclusions.  Maybe some enlightenment would help you:

Contrary to popular belief, Apple did survey the education market prior to
producing the LC.  (Mark, if you're an educator, I guess they missed your
wonderful opinio.)  According to the Apple rep at the intro, over 70% of
educators preferred buying Macintoshes over Apple IIs if cost is not a
factor.  But cost, color, sound, and preserving investment in Apple II
software were important factors. (None of my K-8 educator friends were
surveyed but they all agree with the above statement.)

The Mac LC meets each of these criteria.  It has COLOR (256 colors on the 12"
RGB display).  It has simple-to-use sound input (microphone) and sound output
(internal speaker as well as output jack).  For a single or dual-floppy
version with 12" monitor, the LC will prbably meet the cost of $1500 per unit
in the education market.  (Not that I agree that the $1500 mark is the magic
number.  According to my friends, schools average about $2000 per unit and
peripherals.)  Having no hard disk is not a big problem on the Mac because of
its built-in networking capabilities.  And the $199 Apple IIe card allows for
continued use of tens of thousands of Apple II software packages.  In each of
these factors, the LC beats the IBM.  To get 256 colors on the IBM, you pay
extra.  To get networking on an IBM, you pay extra.  It may or may not be
possible (rumor only - nothing announced) to get an Apple IIe emulation card
for the IBM by March 1991, when the Apple card ships.  And sound, you pay
extra (if you still have enough slots for it).  When you add all these useful
items, the IBM is the one that is overpriced.  And to top it off, every Mac
also has a SCSI port, which allows for many useful education peripherals such
as fast hard disk storage, CD-ROM, video disc, scanners, etc.  And lastly,
every Mac comes with a fully usable version of Hypercard.  The Mac really does
include a lot for its price.

>                                       the IBM name spells doom for the
>education market for Apple. A lot of educators want "up to date", affordable,
>business oriented compututers: IBM (hey, it's true, that's what they think).

I think more than a few people think the Mac is now an "up-to-date" and
business-oriented computer.  The LC may not be state-of-the art, but neither
is the PS/2 25.  And with these new Macs, even quite affordable.  One more
point: In general, educators like Apple a lot more than they like IBM.
Although Apple hasn't done much in the Apple II general purpose market, they
have listened to educators and provided lots of educator support.

>                                                                      Not
>to mention the Macintosh has virtually no educational software.

Let me ask again: Are you an educator or is this second-hand news?  Contrary
to your belief that virtually no education software exists for the Mac, much
does exist (not even counting the Apple II stuff) and much more is coming.
New educational software for the Mac has been announced by Chancery Software,
Broderbund (Carmen Sandiego, etc), Computer Curriculum Corporation, Davidson,
Great Wave, ABC News Interactive, Jostens Learning, Discis, Compu-Teach,
Scholastic Software, MECC, Wings for learning, William K.  Bradford, Milliken,
Logo Computer Systems, Pelican, Tom Snyder Productions, Scott-Foresman,
Sunburst, Knowledge Revolution, plus many more for Higher education too.
Aldus is selling a student version of Pagemaker for $50.  Mathematica is being
sold for $139.  Microsoft already sells student versions of Word and Excel.

>   What I consider sad is that the Apple II didn't have to die. It's not
>in the workstation market. It's main competitors always were the Amiga
>and the Atari. Getting its performance up to that level would have been
>easy. Alas Apple has let the II lay fallow for so long that it let the
>education market bleed to death.

It's main competitor in the education market is IBM, not Amiga or Atari.

>   I'd also like to point out that Macintosh technology is itself looking
>pretty ragged. The 68000 is a > 10 year CISC chip. When the price/performance
>ratio gets too high Apple will start looking at the 88000. Fool me once shame
>on you, fool me twice shame on me.

The LC uses a 68020.  But regardless, the Intel family is similarly as old.
If you can find or build a RISC chip computer that meets all of the educator
criteria above (remember your $1500 magic number), you can make lots of
money. The problem is it doesn't yet exist!!!.

I think Apple has made a good move with the LC.  Now they just have to get it
approved by the FCC and produce them faster.

Kevin Fong
MITRE Corporation
Standard disclaimer.

clj@bilver.UUCP (Chuck Joslin) (10/17/90)

Easily bring an Apple II up to the performance level of an Amiga?

Oh, please.

An 8-bit machine rivalling a machine like an Amiga 3000 (25MHZ 68030, full
32-bit architecture). Sure

Or even a 7.14Mhz Amiga 500 with a 68000 and 16 bit bus. No way.

If you want to compare Mac IIs to Amigas, that's fine. But an Apple II?

No way.

Chuck

drg@mdaali.cancer.utexas.edu (David Gutierrez) (10/18/90)

In article <40963@eerie.acsu.Buffalo.EDU> cromwell@acsu.buffalo.edu (mark 
j cromwell) writes:
> >       The Macintosh LC (2/40) has a SMRP of $2,499.  Expect educational
> >bundles to include the new 12" RGB monitor for around $2000.  (That's my
> >guess - no "sources" behind it).
>
>    Apple probably just killed what's left of their share in the education
> market. Educators are willing to pay $1500 for a computer. $2000+ is just
> too much.

My own guess would put the LC 2/40 at about $1700. This is based on 
discounts we usually get on other Mac products. I think most educators 
would pay $200 over the "magic" $1500 for a Mac, as opposed to a PC. I 
also think those that want to run IIe software will pop for the additional 
$120 the emulation board should sell for.

David Gutierrez
drg@mdaali.cancer.utexas.edu

"Only fools are positive." - Moe Howard

drg@mdaali.cancer.utexas.edu (David Gutierrez) (10/18/90)

In article <45706@apple.Apple.COM> daveo@Apple.COM (David M. O'Rourke) 
writes:
>   Yeah, the 680x0 is looking at least as old as the 80x86 line.  But we 
have
> only 1 680x0 machine being pushed right at the moment.  All of the new 
> products, minus the classic, have at least an 020 and 2 megs of ram.

What about the Portable? It still has a 68000, although I can't recall 
whether it ships with 1 or 2 meg of RAM. How about it, David? Did you just 
forget about the Portable, or is this your way of telling us that the 
Portable is getting a 68030 (or 68020)?

David Gutierrez
drg@mdaali.cancer.utexas.edu

"Only fools are positive." - Moe Howard

daveo@Apple.COM (David M. O'Rourke) (10/18/90)

drg@mdaali.cancer.utexas.edu (David Gutierrez) writes:
>What about the Portable? It still has a 68000, although I can't recall 
>whether it ships with 1 or 2 meg of RAM. How about it, David? Did you just 
>forget about the Portable, or is this your way of telling us that the 
>Portable is getting a 68030 (or 68020)?

  Gosh put an Apple.com address in your name and people think you know
everything...and boy do they ever read between the lines.

  I forgot about the portable.... :-(  So I stand corrected.
-- 
daveo@apple.com                                               David M. O'Rourke
"I never learned how to use a gun and that doomed me to middle management for
 the rest of my life." -- Steve Martin, "My Blue Heaven"
_______________________________________________________________________________
I do not speak for Apple in *ANY* official capacity.

ngg@bridge2.ESD.3Com.COM (Norman Goodger) (10/18/90)

In article <40963@eerie.acsu.Buffalo.EDU> cromwell@acsu.buffalo.edu (mark j cromwell) writes:
>   Apple probably just killed what's left of their share in the education
>market. Educators are willing to pay $1500 for a computer. $2000+ is just
>too much. The LC is over priced, they won't even consider buying it.  Not
>to mention the Macintosh has virtually no educational software.

	You are overlooking the Apple IIe card, if you are not, then how
	how can you say there is no education software for the Mac?

>   IBM's machine has the magic $1500, greater storage capacity and what 
>educators really love: COLOR. That and the IBM name spells doom for the
>education market for Apple. A lot of educators want "up to date", affordable,
>business oriented compututers: IBM (hey, it's true, that's what they think).
	
	You have obviously never used a PS/1 have you, it makes the Macintosh
	at any price look good... For $1500 you get nothing that remotely
	compares to a Mac in any way, shape or form..

>   I'd also like to point out that Macintosh technology is itself looking
>pretty ragged. The 68000 is a > 10 year CISC chip. When the price / performance
>ratio gets too high Apple will start looking at the 88000. Fool me once shame
>on you, fool me twice shame on me. 
>   "Macintosh forever!"

	You have the same bias as many other "experienced" Mac users. You think
	that a new computer buyer is going to know or care how long the 68K has
	been around. Yes, eventually the 68K will fall to the wayside, but its
	not dead yet. I suspect it has a few more years before it falls into
	the bit bucket.

-- 
Norm Goodger				SysOp - MacInfo BBS @415-795-8862
3Com Corp.				Co-SysOp FreeSoft RT - GEnie.
Enterprise Systems Division             (I disclaim anything and everything)
UUCP: {3comvax,auspex,sun}!bridge2!ngg  Internet: ngg@bridge2.ESD.3Com.COM

francis@magrathea.uchicago.edu (Francis Stracke) (10/20/90)

In article <123555@linus.mitre.org> kf@mbunix.mitre.org (Fong) writes:
>Mark Cromwell writes:
[...]
>extra.  To get networking on an IBM, you pay extra.  It may or may not be
>possible (rumor only - nothing announced) to get an Apple IIe emulation card
>for the IBM by March 1991, when the Apple card ships. 
Doesn't sound possible, after the way Apple nuked Franklin.  Surely
Apple itself isn't going to put out //e cards for PClones!

							And sound, you pay
>extra (if you still have enough slots for it).  When you add all these useful

The other day, I saw a PS/2 showing off its sound stuff at a fair.
There was a keyboard attached (apparently through MIDI or something),
two external speakers, a huge application to control the hardware, &
some datafiles somebody had worked hard on; and, for all that, it couldn't
play as well as most Macs have always been able.  It's just silly.
| Francis Stracke		| My opinions are my own.  I don't steal them.|
| Department of Mathematics	|=============================================|
| University of Chicago		| A mathematician is a professional	      |
| francis@zaphod.uchicago.edu	|   schizophrenic.--Me.		       	      |