[comp.sys.mac.misc] Thoughts on copy protection

time@tbomb.ice.com (Tim Endres) (01/13/91)

In article <18906@shlump.nac.dec.com>, long@mcntsh.enet.dec.com (Rich Long) writes:
>  What are people's thought on this? Do you mind code wheels/disk-based copy
>  protection schemes? Do you think Starlight's higher price is due to "assumed
>  piracy" or to perhaps more time required for development?

At ICE Engineering, we have removed all copy protection schemes as
a matter of policy. I personally dislike *any* form of protection.

For the people who purchase our products, it is simply not fair to
require them to jump through hoops to use their software (they will
unfortunately go through enough of them as they work with system and
hardware changes!).

For the people who attempt to pirate the software, copy protection
is usually nothing more than a weekend challenge (something usually
looked forward to). If the copy protection does work, we believe that
only 10-30% of the pirating individuals will ever purchase the software.

Thus, there is very little "psychological" reason to protect software.
Further, I suspect that if one were to compare the potential revenues
from pirators that were convinced to purchase, against the potential
losses from 1) people being turned off by protection & 2) the inability
for users to "borrow" software to try it out, one would find that the
case for copy protection loses on a financial basis as well!

On the other hand, unfortunately, the paying customers will carry
the burden of the lost revenues due to pirating. Since a company must
establish its pricing on *projected* sales, and these projections
are based upon "paying customers", the price will carry the "cost"
of the lost sales to pirators. This is unavoidable if a company is
to succeed (let alone profit). However, there are a *large* number
of factors that determine a product's price.

tim.


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Tim Endres                |  time@ice.com
ICE Engineering           |  uupsi!ice.com!time
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hp48sx@wuarchive.wustl.edu (HP48SX Archive Maintainer) (01/15/91)

Personally I always remove any sort of protection on software that I
buy. I really dislikes the protection, except one sort. I think it is OK
to require the master disk to install software to another disk / a
harddisk. It is also OK to put some information about the current disk
into the application, such that it will not run if it gets stolen.

I think that much of the piracy is done by people who finds a copy on as
public machine on the university, and just gets a copy from there. I
would really like to see this sort of copying stopped. If two people who
can't afford some software decides to share a copy that they pay for,
then this is better for the company, as they sell 1 copy compared to
none.

All opinions are strictly personal.
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Povl H. Pedersen             hp48sx@wuarchive.wustl.edu
HP48sx archive maintainer