[comp.sys.mac.misc] Apple Trade-in Offer

oleary@ux.acs.umn.edu (Doc O'Leary) (04/16/91)

Well, I've just taken a peek at Apple's pricing in their upcoming trade-in
offer and must say that I am greatly disappointed.  The $800 trade-in for
a FDHD 2/40 SE is *at least* $200 lower than its street price and I have
no doubts I could sell my 4/40 SE for $1250.

What's even worse is that I could upgrade my year-old SE to an SE/30 for
$1250 (a price which has not dropped one cent since I bought my SE!!!!).
However, I were to trade it in and buy an SE/30, I'd get a comparable
machine that has only 3 Meg memory (I'd keep my extra two, since Apple
is only offering $25.00 for 1 Meg SIMMs (ha!)) and it would cost $215
more!  The difference is even greater when taxes and such are taken into
account.

OK, quick quiz to see if Apple's marketing department is listening:  given
the above, do you think I will
        a)  Trade my SE in and buy an SE/30?
        b)  Upgrade my SE to an SE/30?

Answer:  Sorry, it was a trick question.  I'm not going sink a dime into a
machine that isn't 32-bit clean.  It's been asked for before and I shouldn't
have to repeat myself:  make the SE->SE/30 upgrade 32-bit clean!!!  That's
the direction the Macintosh machines are being pushed, so why not allow
the many, *many* SE owners an upgrade path in that direction?  BTW, a
IIsi is out of the question; I couldn't afford even a third party monitor to
put on the box (and I would really be digging in real deep to get just the
box).

I'm not a business student, but it sure looks like, in this respect, Apple is
being a bit negligent in its calculations and practices.  Although I am
grateful to Apple for producing such a fine user interface (nicely improved
in System 7), by the time I can afford a decent machine to run it on the
clones will be out and the NeXT will be within reach . . .

Somebody's going to get my money.  The way it looks, Apple wants it to
be somebody else.

         ---------   Doc


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