[net.space] Arianespace Moves to Corner Market

karn (08/10/82)

[From the August 9, 1982 issue of Amsat Satellite Report]

Arianespace is the European consortium formed to market the launch
services of the Ariane rocket developed by ESA, the European Space
Agency.  An intense competition has evolved between Arianespace and
the US Space Shuttle.  The competition is for customers.  Satellite
builders/users are highly critical of the Shuttle claiming that they
can place their payloads in orbit far less expensively using Ariane
than the shuttle.  This despite the fact that the Ariane is
expendable (not reusable) and the shuttle can be reused at least a
hundred times or more.  U.S. authorities counter that massive
government subsidies in terms of very favorable financing agreements
are the main factor in tilting the balance toward Ariane.  What ever
the real reason may be Arianespace has been enormously effective in
marketing its launch services despite the setback on LO2 and the
current delays resulting from a payload design problem.  The problem
with the payloads is not a result of any factor in the launch
vehicle itself but rather the so-called "plasma sheath" problem
which arose on MARECS-A (See ASR #30).
Evidently the commercial satellite folks are confident enough in
Ariane to place hundreds of millions of dollars in hardware and
launch fees on the line.  In just the first five months of 1982
Arianespace booked 10 new launches bringing their bookings to 24.
The business boom has caused Arianespace to redouble their efforts
at Kourou, French Guiana to complete the second launch pad.  Current
plans call for operations from the second pad to commence in 1985.
Recent additions to the Ariane bookings include Direct Broadcast
Satellite (DBS) Corp., Telesat Canada, Swedish Space Corp.,
INTELSAT, CNES United Satellite Limited (UK).  Thanks KA1M.