tjs@uh.msc.umn.edu (Tim Salo) (09/30/90)
> I vaguely recall that the correct English treatment is: > [C]isco has requested that its name never be capitalized. > That being ugly (and perhaps incorrect), the best alternative may well > be to avoid using "cisco" at the beginning of a sentence (this being > similar to the best way to avoid the use of "he" or "his" as the > generic singular pronoun--recast the sentence in the plaural) > Jeffrey Siegal Cisco is inconsisetent in their capitalization of "cisco" at the beginning of sentences and in headlines. o Cisco marketing brochures capitalize "cisco" at the beginning of sentences. o cisco "Packet" editors do not capitalize "cisco" at the beginning of sentences nor in headlines. I can draw two observations from this: o Cisco/cisco has provided ample precedents for others to exercise reasonable editorial license in this matter. o Cisco/cisco apparently has different opinions about the editorial rigor of those who read marketing brochures versus those who read technical newsletters. [And so we might ask ourselves which group we prefer to fall into.] Given all this, if cisco had to do it all over again, would they capitalize cisco? Tim Salo tjs@msc.edu (612) 626-0347