[comp.sys.apple2] 1 mega GSs

ericmcg@pnet91.cts.com (Eric Mcgillicuddy) (12/12/90)

Either A+ or nibble reported a while back that 1 million GSs had been produced
This was last summer I believe, maybe earlier. However I suspect that over
half were sold to schools. This means that there are only 500,000 home
computers. And this means that developers are either writing educational or
home programs or do not consider 'critical mass' to have been attained
(particularly since Apple will not be improving the hardware anymore). It
takes a fair number of sales to repay development costs, even of a port, and
the average program is only bought by approximately 1% of the computer owners.
Certain classic programs can attain up to 5%, such as Appleworks. 

Suppose a company projects 5,000 unit sales (and good estimate on average), it
must pay 1 or more programmers 1 year's salary on these sales. That means that
at a cheap $20,000/year each unit must sell wholesale at $50. Retail stores
would thus sell it for around $90, if they carried it at all. The actually
price point for most games is closer to $20 wholesale so 12,000+ units must be
sold. This requires 1.2 million machines in the target market (the home). This
has not been reached and will in fact never be reached. 

Simple economics indicate that it is not profitable to write programs for the
GS specifically. You must find a programmer that knows the system and it
willing to take what he gets in terms of royalties, you can not afford to keep
him on staff just for the GS. I do not believe that a person like this exists.

Two possibilities exist to change this, lower price and/or improve the
performance of the system (unlikely) or have a larger percentage of the
installed base buy software. 

Interestingly, a larger percentage of Mac owners tend to buy any given piece
of software than on any other system. I suppose that if they have the bucks
for the hardware, then they have the bucks for the software.

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rhyde@ucrmath.ucr.edu (randy hyde) (12/13/90)

>> Simple economics incicate tat it is not profitable to write programs for the
GS specifically [with only 500,000 home systems]...

Gee, I remember making a profit selling Apple II software when there were only
50,000 Apple IIs total.
*** Randy Hyde O-)