aford@pro-mansion.cts.com (Adam Ford) (03/28/91)
CS-ID: #222.chatter/usa@pro-mansion, 2236 chars
Date: 26 Mar 91 21:37:22 CST
From: edward@pro-harvest.cts.com (Edward Floden)
Subject: Apple Whine
Introducing the latest, greatest reason for Apple II users to bitch and
moan about their computer! A real, live, Apple Computer press release (no,
I'm not kidding).
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APPLE TURNS TO NEW DISTRIBUTION STRATEGY
CUPERTINO, California--March 25, 1991--Apple Computer, Inc.
announced today that it will be turning to a new strategy for
distributing their line of Macintosh and Apple II products.
Apple's chairman and chief executive officer, John Sculley, said
that "we feel this move will better expose our line of products
to the general public and open up a much larger user base." Apple
plans to aim towards the "everyday consumer" by using giant
discount outlets to reach the consumer market, with the Sears
Roebuck Foundation as their primary retailer throughout North
America. No word was given as to Apple's intentions for
distributions on the international scale, but analysts believe that
little change will take place outside of the United States and
Canada.
"By moving away from selling our products through only the
specialized computer stores, we hope to be able to make them more
affordable while inviting the less computer literate and new users
who may otherwise be intimidated at making a first-time purchase,"
said Jean-Louis Gassee, president of Apple Products. As well, the
company claims that all warranty policies will remain an integral
part of purchasing their products, and they will be expanding the
user support by making an international toll-free service number
available to deal with user concerns.
Although Apple has experienced increases in revenues and net
income in recent years, they hope to boost sales and the user base
by changing the marketing strategy. With changes targeted for an
effective date of April 15, 1991, Apple plans to boost sales by
over 40 percent during the remainder of this year on all of their
current products, while also adding a handful of new "breakthrough"
products in the near future. Sculley reports that he is confident
that fiscal 1991 revenues will exceed $8 billion by the end of the
last quarter, marking another year of significant growth in Apple's
history.
Apple, the Apple logo and Macintosh are registered trademarks
of Apple Computer, Inc.
---
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shrinkit@Apple.COM (Andrew Nicholas) (03/28/91)
In article <8228@crash.cts.com> aford@pro-mansion.cts.com (Adam Ford) writes: >CUPERTINO, California--March 25, 1991--Apple Computer, Inc. >announced today that it will be turning to a new strategy for >distributing their line of Macintosh and Apple II products. >Apple's chairman and chief executive officer, John Sculley, said ... more bogus stuff removed ... > "By moving away from selling our products through only the >specialized computer stores, we hope to be able to make them more >affordable while inviting the less computer literate and new users >who may otherwise be intimidated at making a first-time purchase," >said Jean-Louis Gassee, president of Apple Products. Jean-Louis Gassee no longer works for Apple Computer, Inc. I've checked our press release service, and nothing remotely like this is there.... therefore, you can believe this if you want to, but I certainly am not. While I am certainly not the last word on what Apple will or will not do, I haven't heard squat about us selling anything (at all) through Sears... and I would be extremely surprised if we made such a move. andy Standard Disclaimer applies: these are my opinions, not Apple's. -- Andy Nicholas GEnie & America-Online: shrinkit Apple Computer, Inc. CompuServe: 70771,2615 Apple IIGS System Software InterNET: shrinkit@apple.com I'm doing this on my own time, so I don't speak for Apple.
EWINGRA@CTRVAX.VANDERBILT.EDU (03/29/91)
Will people STOP RESENDING THIS OBVIOUSLY FAKE PRESS RELEASE??!?!?!?!?! Any student of our industry will notice many obvious flaws in it, from its execution as compared with standard Apple PRs to the fact that Jean-Louis Gassee NO LONGER WORKS FOR APPLE!!!!! Geeez! We start these rumors and then all of a sudden we want to believe them and somebody even goes through the trouble of writing a fake press release. Will everyone just CHILL OUT!?!? Am I the only one who thinks that this group at times is completely nuts? Will we bury ourselves in our own rumors??? My God, people, THINK BEFORE YOU POST! READ CAREFULLY! ALWAYS BE WARY UNTIL A OFFICIAL CONFIMATION IS GIVEN!!! And let's get back to what this group does best...PROMOTING Apple II computing! *End Of Flame On Device* --Rick Ewing Vanderbilt University
aford@pro-mansion.cts.com (Adam Ford) (03/30/91)
In-Reply-To: message from EWINGRA@CTRVAX.VANDERBILT.EDU
I think we should get someone from Apple to post here about it. Maybe
manage it or what ever you call it. MOderate or what ever. This way he
can tell us this is NOT true or what ever. Maybe Andy Nicholas..He works
for Apple
---
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shrinkit@Apple.COM (Andrew Nicholas) (03/31/91)
In article <8284@crash.cts.com> aford@pro-mansion.cts.com (Adam Ford) writes: >In-Reply-To: message from EWINGRA@CTRVAX.VANDERBILT.EDU > >I think we should get someone from Apple to post here about it. Maybe >manage it or what ever you call it. MOderate or what ever. This way he >can tell us this is NOT true or what ever. Maybe Andy Nicholas..He works >for Apple I already did. -- Andy Nicholas GEnie & America-Online: shrinkit Apple IIGS System Software CompuServe: 70771,2615 Apple Computer, Inc. InterNET: shrinkit@apple.com