[rec.arts.startrek.info] `Trek's' silver anniversary finds show plated in gold

mears@hpinddf.cup.hp.com (06/17/91)

The following article appeared in the People column of the San Jose
Mercury News on 8 June 1991.  The People column is given the byline
of Jim Jeffress.

The article is accompanied by a photo (Associated Press) showing a
head shot of both Patrick Stewart and William Shatner.  Stewart is
smiling; Shatner looks somewhat pained.

	The phenomenon that is ``Star Trek'' marked its 25th
	anniversary this week in L.A., and look who beamed down.
	Jean-Luc Picard and James T. Kirk in their Patrick Stewart
	and William Shatner disguises posed this shot for us, but
	just about every member of the ``Star Trek'' and ``Star
	Trek:  The Next Generation'' casts were on hand.

	They were there to meet their maker, Gene Roddenberry, and
	honor him by naming a new 56,000-square-foot building for
	him.

	And the studio figures the honor is well-deserved.  The two
	series and five movies that sprang from his idea have
	generated more than $500 million in the sale of merchandise
	alone.

	The movies have made $400 million at the box office, and the
	original TV series remains in syndicated reruns in 65
	countries.

	You won't be surprised to learn that part of the celebration
	will be the release of [the] sixth Star Trek film in December.

	``Star Trek VI:  The Undiscovered Country'' was written as
	the final movie starring the cast of the original television
	show, Shatner told reporters.

	In addition to the marketing of trading cards, a Nintendo
	game and a $900 commemorative chess set, the Smithsonian is
	planning a ``Star Trek'' exhibit, and a limited-edition postal
	cachet will be sold on Sept. 8, the show's actual 25th
	anniversary.

	``Star Trek'' first aired on NBC on Sept. 8, 1966, opposite
	``My Three Soncs'' on CBS and ABC's ``Bewitched.''

	It didn't fare well and only a massive letter-writing campaign
	from fans prompted a third season.

	After cancellation, fans kept the show alive through
	conventions, and the characters passed into popular legend.
	NASA even named the first space shuttle ``Enterprise.''

	The poularity remains a cosmic mystery the Enterprise crew says
	it has yet to solve.

	``By all rights it should have passed into the graveyard of
	series alongside tombstones that read ``Lost in Space,''
	``Buck Rogers,'' ``Space 1999'' and ``Cop Rock,'' Shatner said.
	``It's impossible to have anticipated this kind of craziness.''

David B. Mears
Hewlett-Packard
Cupertino CA
hplabs!hpda!mears
mears@hpinddf.cup.hp.com

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