eugene@ksr.com (Eugene Yi-jen Pan) (03/14/91)
In article <10155@uwm.edu> UCHUCK%UNC.BITNET@ncsuvm.ncsu.edu (Chuck Bennett (919)966-1134) writes: > > Back to the point. I would hope that one would realize a larger > discount than 10%-12% when buying $10K worth of equipment, maybe not. I > get a 10% discount on ANYTHING, even a $16 record, at the store where I > shop, here in NC. If I bought $10K worth I would expect 20%-30% off. > > Chuck Not to condemn you or anything, but why should one expect to receive a larger discount for a more costly item? Also why do you expect to receive a discount on a product at all? Is it just a marketing ploy to deceive the customers or what? Have a high retail price, and then make the customer feel special by giving him/her a discount? It's like the car manufactures giving out rebates instead of just lowering the price of the car. One company tried to lower the sticker price and to get out of the rebate wars, but it didn't work well. Also, why is it human nature to believe that we are getting a good deal if an item was once priced at $10,000 and now is reduced to $3000. However, if that same item had originally hit the market at $3000, we would have probably wanted a discount from that price. Maybe it is a real concrete phenomena in human psychology. Who knows? I am not saying that everyone shouldn't try to get the lowest price on an item, but it seems weird how we think. I have heard where items were priced too low and so everyone thought that they were worthless, but once they increased the price, people began to think that they were "valuable". Speaker wire is a good example here. (Hopefully, I don't have to include a smiley). Enough rambling. -- eugene@ksr.com uunet!eugene ksr!eugene@uunet.uu.net att!ksr.com!eugene