newsbytes@clarinet.com (01/18/90)
LOS ANGELES, CALIFORNIA, U.S.A., 1990 JAN 12 (NB) -- Call
Interactive, a joint-venture between AT&T and American Express,
has announced Telephone Scrabble, the first interactive telephone
game to be played in conjuction with a television game show. The
game itself is from Reg Grundy Productions, which created the
NBC show.
For a 4-week period begining Jan. 29, home players will be
able to test their skill at TV "Scrabble" while vying for
cash prizes. "Head Start" clues will be given daily on the
game show. A daily high scoring prize of $1,000 will be awarded,
with the highest scorer of the four-week contest receiving
$10,000. There are also 20 runner-up prizes awarded for each day
of the contest.
Players call 900-454-3344 to play the game, and are asked to
identify a series of words based on clues given on the phone.
"Scrabble" host Chuck Woolery also reveals "Head Start" hints
daily on the television show to provide viewers with an advantage.
Callers then have 80 seconds to try to guess 12 words, each with
three clues. Higher points are earned if the player guesses the words
on the first clue. The playing time is over as soon as the caller
misses a word or takes too much time.
(Dana Blankenhorn/19900116/Press Contact: Pam Ruben Golum, Reg
Grundy Productions, 213-965-1990)
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