[clari.nb.telecom] Mercury Moves to Close down "Dial-a-Porn" Services

newsbytes@clarinet.com (01/18/90)

LONDON, ENGLAND, 1990 JAN 17 (NB) -- Following the lead taken by
several North American PTTs, Mercury Communications has announced
it the closure of a "dial-a-porn" service carried on its premium
rate service. The 0839 services carried by Mercury have a tariff
charges of 25 pence (38 cents) off-peak, 38 pence (50 cents) peak
rate per minute.

Announcing the withdrawal of the dial-a-porn service, Mercury's
managing director, said: "The existence of these lines carrying
material of a pornographic nature was brought to our attention by
one of our customers. Upon investigation, we found that a
contracted service provider had sub-contracted the lines and this
is why we were unaware of the content."

"We offered the customer the opportunity of terminating the
service as an alternative to Mercury discontinuing it, and he
agreed to co-operate. As a result the service ceased by midnight
on Friday, Jan. 12," he added.

Howell-Davies went on to say that Mercury considered carrying 
pornographic services on its network to be an unacceptable
use of the Mercury system. "We have established a high reputation
for the integrity of our service... Although pornographic premium
rate services could bring considerable revenue to the company, we
prefer to conform to the clearly expressed requirements of our
customers," he said.

Mercury's premium rate service (PRS) was launched on 11
September, 1989, some time after similar services were launched
by British Telecom and Racal Vodafone. After receiving a customer
complaint about a particular set of numbers, Mercury referred the
complaint to ICSTIS (Independent Committee for Supervising
Telephone Information Services) for a ruling on whether the
committee's code of conduct had been broken.

Interestingly, ICSTIS ruled that both the message content and the
advertisements promoting the service were within the code of practice
requirements. Mercury Communications, however, took the decision
to ask the service provider to withdraw service to the sub-
contractor or face a possible forcible disconnection.

To do this, Mercury invoked a clause in its contract which
states: "...the service provider shall ensure that the services are
of a quality and content and are advertised, promoted and
presented in a manner so as not to bring Mercury's name into
disrepute and contain nothing which is likely in light of
generally prevailing standards of decency and propriety to cause
offence to its customers."

(Steve Gold/19900117/Press Contact: Susan Harley, Mercury
Communications - Tel: 01-528-2106)