newsbytes@clarinet.com (02/04/90)
SECAUCUS, NEW JERSEY, U.S.A., 1990 FEB 2 (NB) -- The first Computerland store will open in Moscow in time to receive traffic from the Soviet Union's largest computer trade show, due to open March 6. Computerland's Moscow store, being opened by its Secaucus, New Jersey franchise as a subsidiary of Computerland of Europe, will be run by a former Soviet citizen, Michael Tseytin, who owns the Secaucus store as well as one in Dresher, Pennsylvania. He says, "I'm thrilled to have the opportunity to own and operate a store in my homeland. When my family moved to the West in 1980, I never dreamed I'd return to open a business in the heart of Moscow." Computerland reportedly allowed Tseytin to open the store when officers realized they could obtain dollars, not just rubles, from the sale of computer equipment in the Soviet Union. Soviet currency cannot be converted into Western monies, based on current restrictions between the U.S.S.R. and the rest of the world. The most sophisticated technology the Moscow store will be able to sell are 80286-based IBM, Compaq, and Hewlett-Packard computers. Computerland will sponsor COMTEK '90, the largest computer trade show ever held in the Soviet Union. The expo is slated for March 6-13 in Moscow. Says Vic Leventhal, Computerland executive vice president, about the event, "COMTEX '90 represents a tremendous marketing opportunity for the computer industry. It will provide manufacturers with the means to present their product lines firsthand, and to make them available through the Moscow store." (Wendy Woods/19900202/Press Contacts: Brian Okun, Computerland Secaucus, 201-865-7900; Computerland headquarters, 415- 734-4000) -- This, and all other articles in the clari.nb hierarchy are Copyright 1990 by the Newsbytes Information Service. Only paid subscribers may access these articles. Any unauthorized access, reproduction or transmission is strictly prohibited. We will reward the first provider of information that helps us stop violators of this copyright. Send reports to reward@clarinet.com.