newsbytes@clarinet.com (01/14/90)
WEST CHESTER, PENNSYLVANIA, U.S.A., 1990 JAN 5 (NB) -- Commodore Business Machines has announced two appointments to top posts. Walter W. Simpson has been named director of product marketing and the new Application and Technical Support (CATS) group's vice president is Jeff Scherb. Simpson joins Commodore's new management team, which is tasked with bolstering a marketing approach intended to increase U.S. sales in strategic areas. Simpson, who has spent nearly 20 years in the computer industry, including 10 years as director of product marketing at Prime Computer, "will be a crucial link" in Commodore's marketing endeavors aimed at business, consumers, education, and government, according to vice president of marketing, C. Lloyd Mahaffey. Scherb will manage Commodore's global enterprises; his primary function will be pushing development of Amiga product software. He intends to increase software for education, graphics, multimedia, and Unix applications. Commodore Business Machines, Inc. produces and sells a full array of computers and peripherals for business, consumers, education, and government. (Beth Goldie/1990111/Press Contact: Jim Dondero, Fleishman- Hilliard, Inc., 202-659-0330)