[clari.sports.football] Broncos owner apologizes for slur

clarinews@clarinet.com (01/18/90)

	SAN FRANCISCO (UPI) -- Denver Broncos owner Pat Bowlen apologized
Wednesday for using the word ``Chinaman'' in referring to San Francisco
49ers wide receiver Jerry Rice.
	Bowlen said in a statement issued in Denver that the comments were
``obviously made in jest and were an attempt to speak facetiously.''
	A San Francisco group, Chinese for Affirmative Action, Tuesday
called Bowlen's remarks ``derogatory'' and demanded an apology.
	The group, in a letter, also asked NFL Commissioner Paul Tagliabue
to fine the owner for his ``rude and racist'' remark.
	Bowlen, whose team plays the 49ers in the Super Bowl at New Orleans
Jan. 28, said he was poking fun at Rice's name when he told reporters at
the Denver training complex Monday: ``They've (the 49ers) got a God for
a quarterback. They've got a Chinaman for a wide receiver whose feet
don't even touch the ground.''
	Bowlen said the comments ``never were intended to be any kind of
insult or in any way offensive to any group or individual, especially
not to anyone of Chinese extraction.
	``If anyone from Chinese for Affirmative Action would like to
discuss this matter with me, I invite an appropriate representative to
call me at the Denver Broncos offices.''
	He added, ``I never intended these comments to be taken in an
offensive manner.''
	After Bowlen made the comments to the media, he was asked what he
meant by them.
	``That Chinese guy,'' he replied. ``What's his name? Rice.''
	Robin Wu, a spokeswoman for Chinese for Affirmative Action, said:
``The term `Chinaman' is an extremely derogatory term to the Asian
community.
	``Mr. Bowlen's use of this word is offensive and insulting and we
have demanded that he issue an apology to Asian community leaders.''