[bit.listserv.sas-l] Perceptual mapping

C4898@UMSLVMA.BITNET (Larry Pickett) (02/09/90)

Has anyone used SAS to perform perceptual mapping using factor analysis.
It is a marketing research tool used to place objects in a n dimentional
space defined by factors generated from responses repeated for each object.
Please send me any responses directly I'm unable to monitor the list
consistently.

MAINT@UQAM.BITNET (Peter Jones) (02/09/90)

On Thu, 8 Feb 90 15:44:51 CST you said:
>Has anyone used SAS to perform perceptual mapping using factor analysis.
>Please send me any responses directly I'm unable to monitor the list
>consistently.

I suggest you try a database search on the list archives. If you already
know how to do this, there's no need to read any further. I'm posting
this summary to the entire list on the assumption that a lot of people
aren't aware of the possibility of performing database searches.

The procedure can be summarized as follows:

Get hold of the file LISTDB MEMO, from your LISTSERV, for details of the
procedure. You can do a keyword search for past articles. if you cna't
monitor the list consistently, you can also poll the archives from time to
time for responses.

In this case, a possible procedure might be sketched as follows (but
at's important to be familiar with the documentation first):

LDBASE UALTAVM           <---- Make contact with database (you'll need to
                          hit ENTER, to specify LISTSERV, the first time
SEARCH perceptual mapping factor in SAS-L   <----- Search command
LIST                      <----- Show hits
PRINT n1 n2 n3            <---- Print selected items
QUIT                      (---- Break connection

The SENDBACK connand allows you to get output as a file, rather than
typed online. You have to use it if output is expected to be
volumninous.

Hope this helps.

Peter Jones     MAINT@UQAM     (514)-987-3542
"Life's too short to try and fill up every minute of it" :-)