unitex@rubbs.fidonet.org (unitex) (08/12/89)
Forwarded From : James Waldron Of 107/501
UNICEF: DIRECT MAIL SCHEME BENEFITS WATER PROJECTS IN MALAWI
A direct mail fundraising scheme in Australia involving the insertion of a
special appeal in household water consumption bills will help raise
awareness and support for water and sanitation projects in Malawi, the
Australian Committee for UNICEF said.
The experimental scheme was initiated by the Committee in co-operation
with the Australian Freedom from Hunger Organisation, an NGO affiliated
with FAO and two state governments.
The process goes like this: the Departments of Water Resources for each of
the New South Wales and Western Australian Governments send out invoices
to some 2 million customers for the cost of their regular water
consumption. When the accounts go out over the coming months, the
invoices will include a brochure appealing for funds to benefit water and
sanitation projects in Malawi. The scheme has been developed in close
collaboration with the UNICEF office in Malawi, according to the
Committee.
An initial amount of 100,000 Australian dollars from the government has
been received to help start the project, in addition to a minimum
commitment of A$50,000 the Committee hopes to garner from its own
fundraising efforts.
Source: Australian Committee for UNICEF
* Origin: UNITEX --> Toward a United Species (1:107/501)
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