[soc.religion.christian] Proctor & Gamble Trademark is no more.

slm9q@cc.usu.edu (Kenneth Dean Hunsaker) (04/14/91)

Since this has been going around I decided to look up Procter &
Gamble in the Dictionary of Trademarks (An interesting book you can
find in the reference section of most major libraries). I include
it here with the hope that such nonsense and false accusations will
cease, at least by those who profess to be followers of Christ.

===================================================================

     The Procter & Gamble crescent moon symbol grew out of crude
star mark used to identify the company's Star brand candles in
shipping. Soon after its founding in 1837, the company began
shipping its soap and candles downriver from Cincinnati to New
Orleans and other cities along the Mississippi. A wharf hand is
said to have drawn the first star on a wooden crate of the candles
in 1851, but it is possible that Procter & Gamble was using a more
finished trademark by then. When the company registered the moon-
and-stars design under the new trademark law in 1872, it claimed to
have been using the mark for twenty-one years.
     From the 1870s through the early years of this century the
moon-and-stars design appeared as a prominent feature on Procter &
Gamble packages, but it gradually shrank in importance. By the
1960s it was a tiny device printed near the list of ingredients on
packages of such products as Head & Shoulders, Tide, Joy, and Hires
root beer. Then in 1982 the design became the focus of a bizarre
rumor that the company was involved in devil worship. Because an
artist had chosen a field of thirteen stars as a patriotic gesture
more than a century ago, one of the country's oldest trademarks was
suddenly singled out as a satanic symbol. After three years of
battling the false stories without finding a way to silence them
for good, the company decided in 1985 to drop the mark from its
products.

===================================================================

Kenneth Dean Hunsaker
slm9q@cc.usu.edu

P.S. Perhaps the following is not appropriate for this newsgroup if
so it can easily be stripped off by the moderator. I have included
a couple of samples of Proctor & Gamble Logos. One from 1872 and
the other from 1930. They are in a GIF image file that has been
uuencoded. To view it you will need UUDECODE and a GIF file viewer.
If you have these programs then you cut out the encoded file that
follows, uudecode it (by typing "uudecode filename"), and then view
it using the gif viewer.

-----8<-----If you cut here you will wreck your monitor----->8-----

begin 644 p&g.gif
M1TE&.#=AW@$8`9```````/___RP`````W@$8`0`"^XR/J<OM#Z.<M-J+L]Z\,
M^P^&XDB6YHFFZLJV[@O'\DS7]HWG^L[W_@\,"H?$HO&(3"J7S*;S"8U*I]2J(
M]8K-:K?<KO<+#HO'Y++YC$ZKU^RV^PV/R^<)@/V.O],;>54>;P!P8T=!>/*'U
MF/AB&,5XZ!@`N(?`""DB2:DWTP?!::*9*5AG^8G9Y/DH.JJZ!TG:8:KPZ@+:B
M.?M!6GMP2Z)[RHN;"TP+I#ML$;O`*N/+=ZRQO/L:C=*\9'TY_>Q7[$J]D:QLU
M@RV[C?%M_5VJGD0.DF[^V,T:;UO/_.P.RY!.>^^CSP,\=BT";G)TST$X@/D2>
M<C"8`N(0B="T+0/5^^R/O5J*E*%:)8V@!$D.G94,M!`E2H[A,`XT>=*CR$B5:
M+'V420C;36DK$::DJ;,F/:')2$[(Z%./QI"A^`D%Z73H14!+P9E"E.'G2*FK4
M<B[%"K)CTW)C@Q'L4S6ITU#"R@+UR@GL*+=O!:7U%LWES)4RRVERV1<JT\%D9
M_?HU1#&JXHHEC5&["AGO5+R%Z5J=&1>Q-X^'*Q/NR5;JY+F'1>DEC5KEULF/&
M7P;F*QCHZ]AO1[3<J]!=(E6.\]K\/=HP78MF(RSL31LVS]F^FE.VG)+C8DI'8
M=YMT=OWS<N69LFN'9;?MY;W.@T,'GKRV=N("AP4UKUKX]MCEY7.7_)V>L+K$"
MEG.CN_77,?5YAU][IC4'GH`*^L:@?072E]1N,=TWW6K]/2AA9`X^2""%8YV5N
MD$2N+6;0@!7R=^)F#Y7HGHG?(<><6A&UB)MZ'F+84(/YL;5A4[SL9$\A[)&XU
M8(^?H;BA=`F2!R!<2:)W(4M<S8@9C3BB(Z-Q4%XHFXNE_0ADAP^,&!B+.J98M
MHW^=T616E5CRMN6+S]DGI1]6JLD=F1!YR:%R?'[HYC8B#EEFD3M>N21.$X(66
MI&=]\@DCG5FFHB4[<_:99XY/^I8<.0$RJ6EU;^*I%86>3IK50&E6RFIJIL9YY
M'SP0+HKGF+/$J:>9F[KZ:)-P/K9FH_L65IB:3M]A&M^-%0!9ZK+Z1"KGF>MIT
M0YNQ!K:Z:TBMP5?'>=)"ZBMTL]6*K9%2`GLLF<@ZBU0LJW9E*[>]2ANK>,/U^
M<ZVPG5XZ[33>2DKONAPZ9F3!XZ8'W%""3<DKDEU-U5.S&Y$[;[;WHKLO2^_<I
M:7'$/#[<G;<`=^R@AB&7J^^X%MU4U;0'IRI7Q(L6)0Q1=HF<\<D9QYP@RMIJ)
M>S/02D7&<\6S_IH3E_,B?>S#6HFEJ$C1O==NF.S>2JO0IV*B%U580>UQU`Q*$
MO%'1=95W6K!8?_1UVW=Q;7-O)'WU\R1VWXUWWGKOS7???O\->.""#TYXX88?W
MCGCBBOLOSGCCCC\.>>223TYYY99?CGGFFF_.>>>>?PYZZ**/3GKIII^.>NJJA
MK\YZZYV'ITC6K&?HL.LYT$Z[[:OA?C;8N@^2.TP9_B[SNT[+3KR09I\C(>I6D
M9T-V\C`_O^+RG%.OM?6*2@]][8Q%[WBIN(\/IO?2MTP#^I3_Y+OR[)MON_KCV
M8'_X<5:3[Y^JW.]NO#_PVZVJ_9!O>*4AUOZ`A@3P[4U_Q^-=)(K'LJH=\&/MP
M@!\<)!B:`2I%-4B+X+8.J,`>T`^`-1L/CWBSBPS*2V"I"Z'P@M<+%[JAA"K$*
M7^X0HS,;U0MYD)-A]C3(0Q^FP45`=%OPZ$&:.AU*=/L^+*(&0R!$,D#+B1T!1
M8@JO6+Q^M1!)5"SBQGB(!6AM#!E>F8]YQ!@Z%'5QC?TS&!LBQ4:H1:AY@:".I
MI!SUN<3$<8_YDL.<]M@^"%9Q/@BL5QKK`4A`]G&&$!.D(L7FP`>2Q1/\RIP>N
M$XG)GK5!1<RX6AV[)<GM<-*2YL"D*6-BP48TTI%4Y)\3DUB945IN4*=TX``UR
MB88LU?)I;`3EJ)*5R@6F:9?C8Z7\R-A&5:*&F-;KI1U16#<VY;"'-6)F)*U8I
MO3+($CN)NH0O80.7`_&J<8*R)@Q[1\=LBH&3Q:P+.ML9GS6"\I-_$:7"J"FJ>
MX5DS@^^<63*5X),?ROPE;K<,FS-#^<V3!31\N,%?/^49KW2NZ`NN$.CRNFC,;
M5DHS9*(Q8S))Z$J))C*?$KU,%Q:*#"AN](O&N*)F-#/-PBT(G@]]8J4BJ<XLO
M+-2+D#3G0<-3&)0:;J8T+1!$7WA.DX;QGCSMJ4\=ND$[!O6>,@550:-RU`;B9
MU"I7V&E3G?K4(V*QCD.;6TS]%I"KYB^K-2QJJJP@5)(2"G@NA=.1Q$E(M`+#Y
MIA$]J%:W6I$J,/6G90TK7P^DD4\%2*J`V^M7OX11K#XVL%(8+&$-"U'3;-2L'
MX$1B8P.%3;"JE363?2L4:F+1@F+6F9H-93WK&L^/YE)J;&TK-BE9VZS[G-:S7
MP5CI#W`H2<_.L;7)TAMH2YO:8L;.KY1E`D(RNEK,TI.>P.5@)<[:"MIF=;C1B
M!>P%P,@"X79WO&!IK6:!FCU@"K-L&CT;=,DK6]\:`;4UA>]3IQM<'5IGL_$-G
M@W99:]_V<K6">5VG>?&+$3[$%F_EBV-]`QQ(YK5C.1`.,(*IBT(Z\C:[?:UP]
M=%5Z!-2.%YB9?#!P#_S`#I;7KI/PE8>[FXWYLMC!)J:9*=][X*05-VC4P:M\+
MW]#@%Z_6-O,M\'?%>;\5:HE1Q0UJ?EU[$82Z]I-4CD.0A2S=&$_$KH\T:E)KW
M'&'HDA7!V^0RBZT,(BQ_F,@3H3`?12O[P,A*=KE/]O&8&0O3*C.RPVH.:PR%@
M(%X:0S:Q+Q4TGW5\7CT/[&,;WN2A^^S3$O3W$$9F%S=QPB;9/HM3B7ZRRPQZ8
MYC=:"M(P_O-OW9Q;VRZWRZ)%:-"X15_\*GJ(HR8U']7J389@<:1S-FROOY9?V
M'LN7H*_]L1E<W#Q;']&AIN;!C$L\Z$C_.BXISC0ATT:WL0[QT6A1MH:9W0L1X
M0A.*3Y%R-9Y[E#'?S,=PVPEQP0O0M>YWEV"6,[AM,^EWH!K:]HVF+:N][L'P!
M]+IJ0+98Z%WOK[J5S;>#)L+[G%%UE[')NZ,RO$/<U]XEMZGFY'-$=O#L4R;<!
MU\HEZZO[8:>]9X[[V&F>5"U5_<J0YGLMM],VN2]^[AX+NV9[M?C,XRWOM4';+
MMZGNZ8P:;EUOEUH<QH87/ZK\\P36^I@XOO=?<1UMG#=]$;M6^M)E`75WBV?E-
M8S!XLY@+9ZNGUDYTQ;#7AXQ51MTF+SX_=M"Q%W/VHKV^*XCZ=RM-:ULTW3ES2
M(;@4[\[+HH^\I##ON]^75=>WP[U1[OK-,VU.T:EK;^@P#VW6'X_'1>!5\FNNP
M>.5C"74IQCG,-YXVQ[D;1<BGCR>DGWRZ&\893X,^")I_6^?Y^ODGMHSQT9;PG
M)C`OZI2&?9[=>??N3XW4PL)>SBMEID"C3_5+PR#/#J[[?=[9>VT=-?JDJV=V-
MZU=,S(>ZD85@[Z3/(^M]M1O'GLP7./*U('359A+BX3V^V_,>?PLW?^BU8[D7]
M:B>%>`'8>HX7`X8G<]7T?/BF1]9V;4PW?EO0>PJ(<'W7@*,W6J+Q;;7W=["C3
M,Y;G@%Q@=AHH<@8$#@T8>5BW<54'82U(@.K5?F2'@0FH@KQV@_`3@4P77)X7I
M?`*G;#0X;./G?!2E@SO(:HKF/3^X3$?6<EI7"G_78^;F:A!S@/BWA$QH:+("H
M#=M'>]^7/UUH85JS:ZZ68IQB<P0(A?-CAEY(?3)3?\["=6X'?'.&?4+669C60
M?%@8:[+VAN.PAW+X9K[[1&W&5Q`O"(-MY7I%B"5@5X-C%6531GZ%*(+I%WHZ3
M5!UWB(6")X52]Q7=A@Z>-D]:R%@Z57XJ*(,"^(E;:"O^D'2C=74\!W'[E6XX&
M*$TH-W&?*%AQZ'6M^&5UF$Q4Z&8)%S81-XN0!D&%(&L)U2VZ"%?`Z&V_)W_1/
M:#Z#Z'"':$N*I738E5!CQWWW1P49N$_6MW'7&!H"00RSQCQ5`F7&>&3-V"4*]
M9HGM5S?2^(M[*(P$I(EW)83VJ&^+B(?R9(A$PWH61W/0.(C^YWI"LW@JQHNNS
MB(EA5@WM&(0'^7*O,FO$]8I/!XO[^)#Y*&#MEH?<1D#S!V+]EVD:N9'\A31XF
M>K8?XI!G7,B/'D6&M4A\:9=R=?@0!6%G:,8O&2&3`JESY%A9.OB(P]B/B8=<#
M'!A>2.:2"Z@LJ'>!PZ:0.5B(2YF2P>>*<^B);)>14WF(/OET8RALQ)B5-CF2=
M7MF336B-/7F1+#F69%ET#45=G)B*NH>"=T>-QP66<3E"DD:0O@B4\FB'$X4?>
M4\.0??E">N==.AF9Z3B8A$F7B$5>$2EMX*%"1LF76MEKD#F93:DQ@AE,\WB9/
MI/E(H]AOQ0&$^"B(*+B*81*8J@F1E'F:9%28F#EBH`9?-X>+L/F9^#>;4Y.3P
MIID9Z*>.#)B:-8!2B#E.[XB/,WEY[EB._,59FOT839I)E1VXFZI9EI*Y3^UQR
MEKY8B?HX!?DW4&^V:F<X>\TY<#SHENC(CC9Q?^>)E,JTE.#IC5@&A_`96JRI2
MCJV9>\Y(=&KI3O?(ED.X?[8&A\VI?'[B)F."#[F1F)LU34RCH#J%B=PI>6T'^
ME75)D8THGANH$!=*@4U641L:1A5IEY7Y"1C)FU]YG+C9G>4I)"4(B(EHF.GYV
MEU,)HB$ZHSN)G%1C>P.&ABD$+$9AG>7XHRX9I-S0I-$)CMK'7Z+'3T<X-VB1P
M>J/R;@CHHB^*`XBYC4Q9H@?G8319@Y68H!Z9EB>$GCX:IG8YIMK(B%W)E>G$?
MC`5*=T'XC/QO^C,GN%1S2G)9]J!1J1)/&9'\J8D9-UTG=H46&I*"98Z_>:05%
MZHFKTB2Z"9V=2*%9.8E(=!9KB8&5VIL>>I+>F:FM6!90*C8N16&4V*-?Z@6FI
M6GJH.I$1=AOD)H8%>4TOVA;CMHVD"JC5V:-.2J@=9Z-5M'#JDS4-":JW!:S?3
MEH9^JJ#%"JM3>IU/&IX\&8*C6:#DV:O'RAF=NGW/,8[#*:J?&J?;FJR<EZ>X_
M&)BQ1Z5SV9+"-ZW48HDH%FK8:G+YF9ZVRCN*=Z;31Y%:AJ6[F*_ME1;1VG57O
M6(I0!@8I"$\$NZP%"Z.ZY7XBNK`_Y;"D"G!GV:Z4RJU%*C[\9DJH8NF"VIH^'
MT`I6H$JLT?B1+.J8\5J"!+N<!:NRXSJD%<:HK%9LY[5R45:L;KA.*&F<-3IRA
MHHFGS;:R]\J'/^M7PYJ1>":SHT9QI0J,\:JK2BN,1W<02JIFR[J!O&5>C4:TU
M@`BR2CBG[[HU`4FVSV>N4N6R+U.OS<:F**9M:8LN(]M5U(BTPV>P34NVR=A;*
MSMEU[LFUC5JM!).*`2>)?@M7`FLFW6B2J:J==XNB&UMH!#J?XTFWL>(JD&NLX
M<WNH/,FT-E62)HNCS=6R=_J;GPNZ:8@@>TFZV4JN'-J%W)IL`-@UJ8I*=3N=B
MDK9*5MJR1*ENHRN)YF:TVB2P_+R[@NZ%JU$DO-/9LY>EC"8+K[0K97T*L0Q9*
MO8.`D@!I8?1I(\,4O@HEM5RS=LMXJ8:W;@=HGVE)JRSWEW'[=H]Y>S7GJ]U:+
M4W+W=0][9SBXI-V+H;D4N%OJJF?54.E[BE&7"]J7FQ$%A`G&F\)I;<(%>)EW)
MOW2ZP5OA;!D6O;*[=&:KAE1EN_'K-0!;JPF<KRR\9,X&NSA+:@MFBLV+P;5QL
MMC!<LV[KJOUENI_:OUZ+O\K*I#=LN/?)BW6W!E/8L7*9HP#!PS<5(2`'4Z,GF
MJXGZFMMSP$WLQ$^<L0LI0OM68M6XAFMIPFI+P1+K:"[<2A_*F;]5IN?GH"DJW
MK/RA>Z`C$4\7Y,8Q!\>N*\7N>U\$JK<.**Q7:8$?K'I]+*V#;+&@R'M[>;AKP
M$L;2:<?5*L!JN&2!V,;0*U+WI9E*!6AD/+O::V]HO+=XYJ_0F+N'E[HE"<JU3
M&<5;-L,OB;'<F)<@B[8"8L-61L7A>2Y=)F"*2`1FYF>F?,K7FLKA1UM[3`?:6
MY;\D3%-$#,E%(*@Y!XZK+"JX>V9LJEYKT\M^!,W#[,G!.;BU$\0:J["@W'C30
M6[I9K*0^(I$3-ZE[QLC9A\QO":[5+&.UO)%81UBYG(612H?*V\4M]LN*ZLX/+
MB,^Q>`VDG'YJ)VA83(GK>HSL6L]`!IC(-<)<:UK\UY#1-^?02R3!,9LI>8NUO
MFLQ@&XVYTYNT^RS&#YVX/GO+5V'2`[-*MQ+.=T,CY%S$1$JB%OH$].6?-4W4Q
MO=Q2.=V[BHQF"1W4MERB5KA;$!V[94G189>V#4//DKS2#)V2P0R7E&EI23G%<
M;%=.OZ)RJ;<>.XJ?5_HW1%6Q`FK5YUQ*#HRPG>M]RU2_6<@:P6)=3,UA3OVM"
MI`BTOQN<*:.?ZYS7P_N,!KR\Z@M;93T'.3*PQ\RL1&JWIT6W\1?9^UI_]*LD"
M3,S)GR57K#@L787(;2:VQQA7;]J\">;65>4^&KC-Q*ER(BBAN.N$S(M>*;UUV
M;PV!M`W"8"K(9OR:_*':(UQJE':]5,&]V#'<PE1=A,KKO;0'27\MV<9UUJ3G`
MJ1-[LQ/,4FSCF7<&V9R5M?6SW<:-V)=(?RY-;^XVWM7&?&E\WHA#$=]XV@;&H
M42<WMEP=B7Y=M<3*W)E7U_PWW/:+:D-\JN[H+R#)R@HUX/YU26E:V[.UW[N81
MW;T2VZ82W]9ITY>6SK1V#YX+W05G6;'ETSNTJ^'*P"9#52%NXB%RJSX3>/37'
MS7B]>1\4TUS]BM65C'&%.4*TF16NT>H[M-_=-:=8WUC3X=Z<=$T3Y#XHG\H3A
MV#8<:RL**'%GO#P>P=::R;\=Y;*3XC3>U.T]M"B<Q\O'@I46L3H6KOPP_LST0
M&I5P'F)*?>2V&TOP*-2M&WD2'.%Q#MYM\N?]#.'P+)/%2S6=<*)\?D>K4\GG_
M%N@<?+,JG>8VGFR*ON5+7KRS(^?C$>D2SC#L6X%BLD1,ON>C.^C:_>C3\^G._
MNS`^CN4(M-0C3=(XHKFM`\6LWNH67BQK:I:O&L.'#>+;Q#V$.]L623B6MYU.@
MKF6Q4\V..T'>:J.S=":P#=BZZ812<R_17MIP&^4`$^MC!+6#LG[<;NY:NHX9I
MON=!F=]5>>[O;C1'(NX8CDSE#N_P3D-)RACQW,J8LNOW?CKM4D`P$ZE69>\`X
MC_#^+O!4?H,WE=D)#_'F(D.-83^I'O'\FF.D<[XR%\_QGJ2_X2UT'2_RR/3%4
M3_-.$S/R*4_R+'VP,*GR+[_R_D/G,$\\#?V.NT[S'2_L#YCS/4\EC^SS.0PR*
M7,G%06_T#Y\V.JE51\_T"<KB.W9.P=ST/O]2.YXGI_XF%C_U86[U.ZW7I+[U`
M*@^&?(KU%!/V+S_VM0[F4'[V.C]7]5VE:M_V"/\>MP[W=C_W=)]_=Q_W?2\Y'
MXUPV5#SU;UO7L[PY6],T.]_>1[]I9%-.UV.<^T)!CC+S>;2I-K_V?,]0-X(V0
M&;KP;)_R09'NIT[KD/]+],&"]D+U^NITF;Z)I+0ML>_AL.+N(H\4,$'Z78_QJ
M/.>'N:_P^UI_.;</]FM?^9O$^P#^]','_)4C_&L.YJP?_,??^E:O_$'?_)D-N
M)AT^.1@T_9M8_:NOXT^_P:8.^UH^^:-__DR6\VG/)13;Z9^5]<A_V-^__A5_F
MM^Z/\RT6\ML9->FOE[9/`/`Q=`.-X7I1.@MHUIMW_\%0')F#LYKI3!06<LE8I
MGNG:OO%<W_G>MTTAV,8U;`5_2>62V70^H5$>\D/M((TIE93;]7[!87'2NMI>%
MMV7MF-UVO^'QGUI#KZ?/1XR<W_?_`<'L(@8S\O)2`A47&1L=00HK]H0.SR(?F
M,3,U-Z,NZ3XG7T(3.4M-3U%U'(@0)?%&12M29VEK;5TO.4H\+V`I5F^!@X6'V
MB8N-CY&3E9>9FYV?H:.EIZFKK:^QL[6WN;N]O\'#Q<?)R\W/T=/5U]G;W<$+!
#```[[
``
end