kens@hammer.UUCP (Ken Serack) (02/10/84)
The March 1984 issue of Road & Track (p.112) has an article on automotive quality. J.D. Powers and Assoc. compiled a table entitled Consumer Satisfaction Index. Shown below are the tables for 1982 and 1983. *************************************************** 1982 Consumer Satisfaction Index ranking and scores (Based on 1981 model year cars) Source: J.D. Powers & Assoc. The industry standard is 103. 1. Mercedes Benz: 155 2. Toyota: 149 3. Honda: 148 4. BMW: 126 5. Subaru: 117 6. Volvo: 115 7. Isuzu: 112 8. Mazda: 107 9. Datsun: 106 10. Volkswagen: 102 11. Porsch-Audi: 97 12. Mitsubishi: 95 13. Oldsmobile: 92 14. Lincoln-Mercury: 92 15. Cadillac: 92 16. Chrysler: 91 17. Chevrolet: 89 18. Ford: 89 19. Buick: 87 20. AMC: 81 21. Pontiac: 72 22. Renault: 59 *************************************************** 1983 Consumer Satisfaction Index ranking and scores (Based on 1982 model year cars) Source: J.D. Powers & Assoc. The industry average score is 100. 1. Mercedes Benz: 159 2. Toyota: 137 3. Subaru: 135 4. Honda: 124 5. Mazda: 118 6. Volvo: 115 7. Lincoln-Mercury: 114 8. BMW: 110 9. Saab 108 10. Porsch-Audi: 108 11. Ford: 107 12. Mitsubishi: 103 13. Jaguar 101 14. Nissan: 101 15. Volkswagen: 98 16. Dodge: 93 17. Oldsmobile: 92 18. Chrysler-Plymouth: 90 19. Chevrolet: 83 20. Isuzu: 81 21. Cadillac: 81 22. Buick: 81 23. Pontiac: 77 24. AMC: 76 25. Renault: 60 26. Other European: 54 ***************************************************
philw@tekcae.UUCP (02/16/84)
Perhaps the earlier posting about CSI did not mention where the
numbers came from. Car owners were interviewed, I suppose with
a pre-defined set of questions. Their cars were all about a year old,
old enough to have had some problems but unlikely to have fallen
apart due to old age. This seems to me like a good survey method.
Generally the US manufacturers ranked Ford (best), Chrysler, GM, AMC for
the 1982 model year (latest surveyed).
Phil White Tektronix, Beaverton, OR, USA
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