[rec.humor.funny] High Steaks

gmw1@cunixd.cc.columbia.edu (Gabe M Wiener) (04/24/89)

A number of years ago, a major meat packer wanted to do a promotional campaign
on radio.  The idea was to have call-in contests on radio stations throughout
the country, and the winners would receive large supplies of sirloin steaks.

The researchers had to come up with a name for the contest.  The report they
submitted read something like this.

	After conducting market research, we have reached the
	conclusion that the name "High Steaks" would be an
	appropriate name for the contest.  We base this conclusion
	on interviews and surveys, and we are firmly convinced that
	the majority of radio listeners will understand the
	double entendre.  The only city where we found the a lack
	of sophistication was Memphis, TN, and there we recommend
	that you call the contest "Free Meat."

---
Gabe Wiener  -- Columbia University

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