rogerson@PEDEV.Columbia.NCR.COM (Dale Rogerson) (02/23/90)
More information from GENIE on the new Magazine.
-----Dale
Rogerson-----
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PC PowerWindows Magazine
Published by CompuSystems Management, Inc. (CSM)
Charter Subscriptions: $19.97 $US (12 issues) through June 30, 1990
OVERVIEW
PC PowerWindows (PCPW) is a quality, user-oriented publication for
the users of the Microsoft Windows(tm) and Presentation
Manager(tm) (PM) graphical user interfaces. Individual Windows/PM
based software applications are covered in distinct monthly
sections. The magazine is a four-color, glossy stock, 8-1/2 x 11
publication.
Throughout this text, the term "Windows" refers to the various
Microsoft Windows and PM graphics environment versions.
The magazine includes sections such as editors notes, theme
articles, new Windows software and hardware product news,
specific-product hands-on Windows applications columns and other
topics germane to the Windows environment. These sections include
discussions of specific Windows areas: basic and advanced
features; personal, home office, business, corporate and
governmental level uses; coverage of how-to topics (i.e., how to
plan a small database project), and teaming one application
program with other Windows applications.
A magazine describing the use of one or more Windows programs
together with other Windows programs is unique to this publishing
arena. The computing power and productivity available by teaming
Windows-based products is enormous, but has not been covered by
other publishers. Demand for PC PowerWindows is high as well as
long term in nature. The sources of this demand are the new and
potential Windows/PM consumers, software dealers and application
developers.
We feel that PCPW serves the best interests of the Windows user
and producer community. With these interests in mind, PCPW has the
following magazine features.
SPECIFIC MAGAZINE SECTIONS AND TOPICS
PCPW offers the following sections and topics are planned:
In this Issue - Highlights of the current issue.
Editor's and Publishers Notes - In a "State of the Scene"
reporting style.
Letters to the Editor.
Q & A - This is a variable-length question and answer section
pertaining to Windows uses, problems, short tips, etc. This
coverage could be melded into the "Hands On" magazine areas,
however, it is initially introduced as a separate column.
Windows tutorials - Each issue explores one or more topics
regarding Windows and PM shell programs. This column is a brief
advisory of what Windows is, what markets it serves, and the basic
product features. It includes major strong points and differences
between Windows and PM. It contains non-technical text about basic
and advanced product uses and features, including those not
mentioned in Windows users guides or application manuals.
Major Articles - Each issue describes the ways that Windows users
are making use of the application products and related hardware,
including general interest articles on how Windows programs relate
to publishing, CAD, word processing, graphics, scanning,
information management, databases, telecommunications, etc.
Productive Windows - This is a monthly column devoted to
productivity: increasing the quantity and quality of Windows
applications work. Topics generally relate to saving money or
increasing efficiency with Windows, and the use of Windows and its
applications as personal or business enrichment tools.
Hands-On << Product Name >> - These are "real meat" one or more
page discussions about specific Windows application programs. They
include hands-on use, interesting ideas for more efficient or
intuitive uses, and operational hints and tips. These columns
concentrate on "how it was done" topics, describing actual
problems, solutions and related discussions.
Multi-Windows - These are articles about the drawing together and
use of multiple Windows applications to address a common goal or
need. Topics will include how the programs were selected, how they
individually added to the sum total output, any problems that
arose and how the programs fared.
Product Reviews - Unbiased reviews by qualified outside experts.
The reviews follow accepted procedures and present real user
concerns and opinions. Overall value and performance totals are
included.
New Products - A monthly section devoted to announcements of new
Windows applications, hardware, accessories, etc.
Announcements and Errata - A monthly section devoted to
announcements of Windows program or application bugs, program
fixes, product upgrade announcements, etc.
Advertisers Index - This section includes a reader service number
for response card use and the page numbers of advertisements.
HARDWARE and ACCESSORIES COVERAGE
The inclusion of related computer hardware and accessories, in
addition to software, makes both the magazine and the products
mentioned in it more appealing to the readers. Hardware is covered
in both feature articles and reviews. Typical hardware articles
include:
- Scanners
- Dot matrix, PCL and Postscript laser printers, ink jet printers
- Computer mice, graphics tablets and tracker ball pointing devices
- 286, 386 and 486 computers (general discussions)
- Various accessories
- New technology products and accessories
WRITING STYLE
The magazine writing format and general style follow these
guidelines:
The writing style accommodates neophyte to intermediate
understanding and skill levels, although some columns, by their
nature, are more technical in content. This implies shorter
sentences and less "technotalk". Articles may include short
glossaries where they would be effective in communicating new
terms or concepts.
We use two to three text columns, set in easy-reading fonts and
type sizes for quick readability and comprehension.
We actively encourage the use of photos, video screen shots,
simple graphics, charts, line art, and scanned graphics.
MAGAZINE STAFF WRITERS, AUTHORS, EDITORS
We maintain an experienced, competent writing and editorial staff,
including magazine and advertising design, editing and production
personnel. The PCPW staff consists of management, training,
publishing and marketing veterans with extensive and varied
computer backgrounds. Their expertise is supplemented by articles
and reviews from qualified contributing editors, are all
experienced writers specializing in software or hardware usage,
presentation graphics, systems integration, databases, word
processing, etc.
We have found it beneficial to encourage end-users and software
and hardware industry types to submit magazine articles, ideas and
editorial commentary (i.e., a short industry editorial). This
activity encourages additional viewpoints, diversity and reader
satisfaction.
Several Windows software providers contribute to the magazine by
sharing of technical product or editorial information, and by
inserting PCPW brochures and subscription forms into their
shipping product.
MARKETING and READERSHIP CONSIDERATIONS
After exhaustive review of existing publications, and consulting
with users and software producers, PCPW becomes the first
publication to truly address and answer the concerns of the
Windows and PM user population. The magazine effectively combines
the most user-requested coverage elements under one banner.
PCPW magazine is beneficial to the Windows/PM end-users,
third-party application programmers, and software and hardware
dealers. PCPW greatly enhances end-user knowledge, software
capabilities, and reduces application providers technical
support expenses.
The following are some marketing considerations for potential PC
PowerWindows advertisers:
Subscription Pricing - A special charter subscription rate of
$19.97 for 12 issues applies until June 30, 1990. The regular
subscription rate is $35.97 for 12 issues.
Newsstand Distribution - It is anticipated that by the November
1990 issue, national single-copy distribution of PCPW will be
instituted. Computer dealers, especially those retailing Windows
and application programs, have committed to stocking this
magazine.
Information with Product - We feel that software and hardware
providers benefit both their end-users and themselves by including
our magazine subscription brochure in each product package.
Display Advertising - The magazine offers quality paid display
advertising ranging in size from multiple-page spreads to 1/9th
page classified ads. They are available in up to five colors.
Circulation Lists - PCPW offers circulation lists on labels or
disks to qualified third parties, including advertisers, and
Windows/PM software and hardware providers. These lists are
provided only with the consent of our readership.
Windows and PM User Groups - PCPW extends a welcome to all Windows
users, including the many user groups that have or will be
established. We note that many such groups are already
recommending the PCPW publication to their members.
INFORMATION
PC PowerWindows
4120 Galbraith School Road
P.O. Box 9599
Knoxville, TN 37940
(615) 693-5829
All U.S. and International rights reserved. Certain trademarks
used in this outline are hereby acknowledged as being owned by
their respective companies.
PC PowerWindows Magazine Subscription Form
SPECIAL INTRODUCTORY OFFER.....save 42%
off single issue price through June 30, 1990
(Regular Annual Subscription Rate $35.97)
SUBSCRIBE NOW! You pay only $19.97* for 12 monthly issues!
OR..... only $36.97* for 24 monthly issues!
Please enter my charter subscription to PC PowerWindows Magazine.
I am enclosing [ ] $19.97 for 12 issues (__)Check (__)Money
OR [ ] $36.97 for 24 issues Order
| Computer Make _________________
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Name __________________________ | Computer Model ________________
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Company _______________________ | Monitor _______________________
|
Address _______________________ | Printer _______________________
|
_______________________________ | Scanner _______________________
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City __________________________ | WINDOWS or PM programs used:
|
State ___________ ZIP _________ | _______________________________
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Phone# (_____)_____-___________ | _______________________________
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| _______________________________
* Canadian Rates: $29.97 in $US for 12 issues
$56.97 in $US for 24 issues
Please allow 6 to 8 weeks delivery for your first issue.
Contact publisher for subscriptions outside the USA and Canada.
Send payment and this completed form to:
PC PowerWindows
Subscription Department
P.O. Box 9599
Knoxville, TN 37940