ben@moncol.UUCP (Bennett Broder) (01/14/85)
I have heard a rumor implying that Honda is planning to market cars
under a new name (something like 'Accura'). The new name would be
used to set up a separate dealer network, in much the same way as
Buick and Pontiac sell similar cars through different dealers. The
new moniker would be used to distribute cars previously available
overseas (such as the Quintet), as well as any new models developed.
Can anyone on the net substantiate this rumor and/or furnish
additional information?
Ben Broder
..vax135!petsd!moncol!benmikey@trsvax.UUCP (01/17/85)
I heard this at a new local Honda dealership back in November. It seems that their first car will be a new sports car, supposedly really radical performance. mikey at trsvax
rob@ctvax.UUCP (01/21/85)
There was a report in the Wall Street Journal about this (85-01-18 I believe). The first car will be a luxury sedan sometime in '86. "Meanwhile I'm still thinking..." Rob Spray ...convex!ctvax!rob
ssp@sun.uucp (Stephen Page) (01/29/85)
time in Japan. It sells upmarket versions of Honda's standard platforms -
a Audi Coupe-ish 5 door based on the Civic, for example.
The new division in the US will sell the Honda XX, a luxury sedan
developed in conjunction with Britain's Rover. The Brits have apparently
contributed a lot in the ride/handling and interior areas, and may sell the
Rover version here also. Preliminary sketches showed a dynamite hatchback,
but the rather funny-looking sedan will bow first.
Other possibilities for the new division are upscale versions of the
Civic with Fuel Injection (making the "Civic" even more crushingly superior
to a BMW 318i at 1/3 the price!) and a revised Prelude with the much-
heralded V6. Will the nifty 4-wheeled box Honda City be in the line-up?
Probably not.
I gleaned all this hearsay from Britain's "Car" magazine, the finest
automotive periodical I've ever seen, and way out in front of the U.S. mags
in publishing pre-release photos and specifications of European and Japanese
cars.
=Stephen S. Page {ihnp4, ucbvax, decwrl}!sun!spage
"ideas are cheap; implementation costs"