bobh@pedsgd.UUCP (Bob Halloran) (06/07/85)
In today's (7 June) NY Times, Pepsi has a full page ad saying, in part,
"nearly half of those who have tried new Coke say it's time to switch
from Coke...and the overwhelming majority say they'll switch to Pepsi."
Not me (I'll take Royal Crown if I can't get the Real Thing), but I
think (hope) Coke's marketeers are getting the message.
Pepsi also reports their May sales were the highest monthly figures
in their history.
Protest hint: Coke has an 800 number on the side of the cans
(1-800-GET-COKE). Let's take them at their word.
Coke: it's the surreal thing.
Bob Halloran
Sr MTS, Perkin-Elmer DSG
=============================================================================
UUCP: {ihnp4, decvax, ucbvax}!vax135!petsd!pedsgd!bobh
USPS: 106 Apple St M/S 305, Tinton Falls NJ 07724
DDD: (201) 758-7000
Disclaimer: They don't know, and they probably don't care.
Quote: "Yech-o, this Coke tastes different..." - P. Opus, 'Bloom County'dgary@ecsvax.UUCP (D Gary Grady) (06/10/85)
Even The New Republic is in on this Coke thing. They did a blind
tasting and the results were ambiguous but not encouraging for the new
Coke. This morning's paper carried an AP wire story saying that Coke
admits it's getting huge amounts of negative flack, but the president of
Coke claims a lot of the callers are accepting free coupons for the new
stuff. I suggest you call 800-GET-COKE and when they offer you a coupon
ask if it can be used to buy Pepsi or RC or Dr Pecker...
--
D Gary Grady
Duke U Comp Center, Durham, NC 27706
(919) 684-3695
USENET: {seismo,decvax,ihnp4,akgua,etc.}!mcnc!ecsvax!dgarylauren@vortex.UUCP (Lauren Weinstein) (06/11/85)
When I called the GET-COKE number last week, I had about a 20 minute talk with the answerer. She sounded terribly concerned that I didn't like the New Coke, and admitted that results were "mixed" to say the least judging from the phone calls. She didn't say anything about free coupons, but she did want my name and address, so we'll see what shows up... --Lauren--
rjh@calmasd.UUCP (Bob Hofkin) (06/12/85)
In article <1441@ecsvax.UUCP> dgary@ecsvax.UUCP (D Gary Grady) writes: >Coke claims a lot of the callers are accepting free coupons for the new >stuff. Coke offers to send you a disinformation packet; the coupon seems to be included. Talk about doublespeak! The booklet says Coke is [defined to be] the most popular cola. Since New Choke came out more popular in tests, New Choke is [by definition] "Real Coke" and Old Coke is a pretender. Guess those Pepsi ads have a point....maybe they should show the Coke market research department walking off a cliff. --Bob Hofkin