[comp.sys.next] The big mistake? Where?

Lou@cup.portal.com (William Joseph Marriott) (10/28/88)

There have been several posts here about the use of the cube's 256Mb
drive for software dissemination. I won't bother to summarize the text
here, except that there's been considerable talk about the "fertilized
egg" method that Jobs supposedly proposes, and the disadvantages of
that plan. The idea is you get all the software in the world on the
disk that comes with the machine, and you activate it with a telephone
call to the software company, which turns your demo program into a
full-featured application.

A lot of people have pointed out the disadvantages of such a system,
particularly the hassle for those who wish to use the software product
on one or more networked machines. Also, there is the problem of
updating software that was released on old disks. No one has mentioned
the hassle involved in "system software" updates.

My own feeling is that this method leaves a lot to be desired, for the
reasons already mentioned, and for another one not mentioned: If you
took all the software currently available for, say, the Macintosh...
would it fit on a 256Mb disk? Probably not. And you don't really have
256Mb to work with, not with the overhead for the Mach operating
system. So unless you're gonna be prejudicial about who gets space on
the NeXT "system disk," you have a pretty serious problem. Anyway, who
wants dozens of megabytes lying around, a virtual waste until you
become interested in the application?

But there seems to be many other ways a user could get software.

The most obvious to me is that built-in 9600-baud modem -- incomplete
now, but no doubt operational once the NeXt box gets produced in
quantity. Users could call the company at a toll-free number, purchase
the software by entering a bankcard number or pre-purchase validation
code, and begin receiving their package. As the transfer progressed,
users could work with another application, or read a Shakespeare play.
When the download was done, they would start printing the docs on
their laser printer. You could transfer more than 1Mb of data in 15
minutes, and print a 400-page manual in less than an hour. Neither of
these activities would prevent the use of the machine for other
purposes.

Alternately, companies could request that you send them a formatted
(if in fact it requires formatting) opti-disk and have the company
install the software on that disk.

Really, users would require only two or three opti-disks: one as their
working disk; another for backup; a third for software acquisitions.
You could get by buying only one opti-disk *ever* if you felt
comfortable about sending your backup opti-disk to software companies
for software installataion. In any event, you're looking at a $100 (or
less) investment over a very long time. Probably what you would spend
for blank 3.5-inch disks over a two-year period.

Another propostion yet is a "loaner" system: the company sends you a
disk which you can use to install the program on your machine, then
you return the disk.

Yet another option: Dealer installation of software onto your
opti-floppy.

Finally, the company could provide the software, on a disk, for only a
small extra fee. The cost of a printed manual is pretty substantial,
particularly when you try and produce one of those glossy,
spiral-bound jobs; including the documentation on disk could offset
some of the costs of the media.

If the media cost is truly prohibitive, then any of the above methods
could be used to distribute low-cost software. But if the price curve
for opti-floppy disks follows that of 3.5-inch disks, the impact will
be very limited after a year or so, making the point moot.


__________________________________________________________________________
_                      Portal: william_joseph_marriott@cup.portal.com
_  Bill Marriott       Northwestern University:    innen@nuacc.bitnet  
_                      GEnie: W.MARRIOTT              CI$: 72047,2770
__________________________________________________________________________