[comp.sys.next] naming Apple

schatz@cs.arizona.edu (Bruce Schatz) (07/10/90)

One thing I've always wondered about is the genesis of the company name for
Apple Computer.  The books I've read about the computer all say that Steven
Jobs had fond memories of working in an orchard one summer and thought that
Apple would be a friendly sounding name.  But I've always harbored a suspicion
that the naming was a direct copy of the Beatles' Apple Corp.  The Beatles'
Apple was intended to be a corporate haven for countercultural behavior which
would change the world (although it self-destructed from this).  That flavor 
is just the sort of style which would appeal to former blue-box hackers like
Jobs and Woz.   Does anyone know the "true" story?  Many thanks.
	Bruce


PS Oddly enough, the Beatles Apple also spawned a major technological 
invention.  The first commercially working CAT scanner (tomography machine)
was built by G. Hounsfield using Beatles money!