[comp.sys.next] Byte fails to keep up.

bakken@cs.arizona.edu (Dave Bakken) (09/26/90)

In article <DLBRES10.90Sep26100813@pc.usl.edu> dlbres10@pc.usl.edu (Fraering Philip) writes:
>Give Byte a break; most of the issue, except for the editor's column, was
>probrably 'put to bed' before they had all the details.
 
>November issue will probrably have lots on the NeXT

My comments were on long-term BYTE coverage, not the contents of the
last issue, and they still stand.
-- 
Dave Bakken                     Internet: bakken@cs.arizona.edu 
Dept. of Comp. Sci.; U.of Ariz. UUCP:     uunet!arizona!bakken
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AT&T: +1 602 621 4976           FAX:      +1 602 621 4246

keithp@xerxes.tamu.edu (Keith D Perkins) (09/27/90)

> How can Byte be so out of it?

Byte isn't out of it. The articles and info you read in there were
probably written weeks, if not months, in advance. Byte probably
did not have time to get a new layout on the magazine before they
went to press. The byte out on the stands now was probably going
through printing as Steve Jobs was talking. Expect to see something
by the end of this month at the earliest. 

Personally, I'm hoping Personal Workstation updates their Application
watch. Judging from the summer and fall catalogs there are a lot
of applications that they just don't know about (yet!).

Keith Perkins
Texas A&M University

wb1j+@andrew.cmu.edu (William M. Bumgarner) (09/27/90)

Excerpts From Captions of netnews.comp.sys.next:
26-Sep-90  Byte fails to keep up.         Roger B. Kirchner@umn-cs (385)    
>How can Byte be so out of it?
> 

A:  By having a three month lead time... expect the Big NeXT issue
sometime in November/December.

neat.  As the world of computing technology moves faster and faster,
Bytes lead time gets to be longer and longer.

b.bum

acs020@gmuvax2.gmu.edu (acs020) (09/27/90)

What is wrong with Byte ?????? Not even a Microbytes mention on the New
NeXT s ? This is all very strange...
 
The New Nexts didn't make it to the cover of PC week, there was only a
brief mention on page 14, Info week(sp?) had it on the cover but also
had 2 scathing editorials on how NeXT was doomed for ever. 
 
Neither Business week or Newsweek,Time etc. or the local paper
Washington Post, to my knowledge had ANYTHING on the new machines....

Whats going on ????
 

daveh@cbmvax.commodore.com (Dave Haynie) (09/27/90)

In article <cb0CSau00WBNI2Z4lP@andrew.cmu.edu> wb1j+@andrew.cmu.edu (William M. Bumgarner) writes:
>Excerpts From Captions of netnews.comp.sys.next:
>26-Sep-90  Byte fails to keep up.         Roger B. Kirchner@umn-cs (385)    
>>How can Byte be so out of it?

>A:  By having a three month lead time... expect the Big NeXT issue
>sometime in November/December.

>neat.  As the world of computing technology moves faster and faster,
>Bytes lead time gets to be longer and longer.

In BYTE's defense, they do attempt to offset lead times by working with 
manufacturer's who are interested, so that the preview of a particular 
machine hits the newsstands the same month that machine is announced.  When
we introduced the Amiga 3000 last April, we had BYTEs on hand with the 
cover story.  This, of course, requires that you [a] have reasonable 
pre-production machines to show off to BYTE several months before the machine
is officially announced, and [b] you trust BYTE not to leak anything out
before you're ready.  In general, though, there's no "need" for the coverage
to lag the announcement by 3 months.  And it's often to a manufacturer's
advantage to get the machine in the magazine press at the same time that 
all the excitement generated by some kind of official announcement and newpaper
articles is still going strong.

>b.bum


-- 
Dave Haynie Commodore-Amiga (Amiga 3000) "The Crew That Never Rests"
   {uunet|pyramid|rutgers}!cbmvax!daveh      PLINK: hazy     BIX: hazy
	Standing on the shoulders of giants leaves me cold	-REM

cabbagehead@saturn.ucc.umass.edu (Chris Lloyd) (09/27/90)

maybe the press just can't believe how awesome and inexpensive these new
next machines are.. :)

Chris
cabbagehead@saturn.ucc.umass.edu

gumby@Cygnus.COM (David Vinayak Wallace) (09/28/90)

   Date: 27 Sep 90 16:02:30 GMT
   From: cabbagehead@saturn.ucc.umass.edu (Chris Lloyd)

   maybe the press just can't believe how awesome and inexpensive these new
   next machines are.. :)

I don't want to sound paranoid but I suspect some folks don't WANT to
know how a&i the machines are.  Case in point:

The morning after the announcement when I went to look at the paper I
ran into a friend who said he'd already seen the writeup.  "What did
it say?"  "Oh," he said, "about what you'd expect: slow, overpriced;
nothing new."

Dissapointed I opened the paper to discover that there were no
technical specs in the news report at all!  When I confronted my
friend he said "well, uh, you know, it's a 68K-based machine; can't
possibly be fast, not a risc, etc..."

I think he's not alone.

As for marketing: One thing I like about NeXT is their attitude
towards the competition.  It really turns me off to see Sun's
president whining that they lost some deal for political reasons --
that their "enemies" couldn't stand to see sun "lead yet another
techincal coup."  While NeXT just pushes better and better machines
out the door.

On the other hand, they do need better evangelism!

mcgredo@prism.cs.orst.edu (Don Mcgregor) (09/28/90)

Lance Bledsoe writes:
>Don't you people realize how many weeks before
>publication that the content of the magazine must be finalized.  The
>only problem that BYTE has, is that their "September" issue says
>"October" or "November" on the cover ;-).
>
But Byte often has cover stories on new machines within a few weeks of
when they're announced.  Macs, PCs, and SPARCstations often get top
billing when they hit the streets.

I presume this is because the companies making those machines give Byte
the inside scoop months in advance.  It looks as if NeXT decided not to,
for whatever reason.

Don McGregor
mcgredo@prism.cs.orst.edu