[comp.fonts] Economist article on Ecotype typeface design

wrf@mab.ecse.rpi.edu (Wm Randolph Franklin) (06/04/91)

The May 24-31 issue of The Economist has a 2 page article on the design
of their new typeface -- Ecotype.  It was done with PostScript.  Two
major requirements were these: 

1. That it look good after being faxed, and

2. that its small caps font not be obtrusive since they use so many
small caps.

This sounds like an excellent type for general computer use.  Too bad
they mentioned nothing about general availability.
-- 
						   Wm. Randolph Franklin
Internet: wrf@ecse.rpi.edu (or @cs.rpi.edu)    Bitnet: Wrfrankl@Rpitsmts
Telephone: (518) 276-6077;  Telex: 6716050 RPI TROU; Fax: (518) 276-6261
Paper: ECSE Dept., 6026 JEC, Rensselaer Polytechnic Inst, Troy NY, 12180

robertk@rkrajewski.lotus.com (Robert Krajewski) (06/06/91)

Yes, the Economist had a face-lift two issues back, and it looks very
good. They replaced the old text font, Goudy Old Style, with their own
Postscript design, Ecotype. It reminds me a little of Stone with more
of an Old Style influence.  They also ditched Helvetica and are now
only using what looks like Johnson for sans-serif headings and such.
The table of contents/masthead page has been cleaned up as well.

I think the redesign is successful; the essential visual character of the
magazine is the same, but more elegant and unified.

jlister@slhisc.uucp (John Lister) (06/07/91)

In article <4lsh!qd@rpi.edu> wrf@mab.ecse.rpi.edu (Wm Randolph Franklin) writes:
>
>The May 24-31 issue of The Economist has a 2 page article on the design
>of their new typeface -- Ecotype.  It was done with PostScript.  Two
>major requirements were these: 
>
[...]

A most frustrating article--it only told half the story!  What I wanted to 
know was why do they *fax* the printed output?  If they now use PostScript,
why not send that, then print it locally (either on an imagesetter if it's
the final output, or on a laser if they're going to edit it further (or even
the source from whatever page makeup they use...)).

Irrelevant aside:  I also am curious about how the various editions of the
Economist differ.  From casual comparison of a copy on a newsstand in London
airport with my (US printed) subscription copy, there appear to be the same
articles in a different order, with different advertising, but do I really see
the same Economist as the man on the Clapham omnibus?

John Lister.
jlister@isc.shearson.com

uad1077@dircon.co.uk (Ian Kemmish) (06/09/91)

jlister@slhisc.uucp (John Lister) writes:

>In article <4lsh!qd@rpi.edu> wrf@mab.ecse.rpi.edu (Wm Randolph Franklin) writes:
>>
>>The May 24-31 issue of The Economist has a 2 page article on the design
>>of their new typeface -- Ecotype.  It was done with PostScript.  Two
>>major requirements were these: 
>>
>[...]

>A most frustrating article--it only told half the story!  What I wanted to 
>know was why do they *fax* the printed output?  If they now use PostScript,
>why not send that, then print it locally (either on an imagesetter if it's
>the final output, or on a laser if they're going to edit it further (or even
>the source from whatever page makeup they use...)).

>John Lister.
>jlister@isc.shearson.com

I expect they are used to people faxing individual articles to each
other.  You know and I know that telling someone to buy a copy
is cheaper than faxing an article, but this is a *business*person's
journal:-).   Apart from anything else, even if they were faxing
copy internally, they *surely* wouldn't be doing it with finished
proffs would they?

-- 
Ian D. Kemmish                    Tel. +44 767 601 361
18 Durham Close                   uad1077@dircon.UUCP
Biggleswade                       ukc!dircon!uad1077
Beds SG18 8HZ United Kingdom    uad1077@dircon.co.uk

john@gna.axis-design.fr (John Hughes) (06/10/91)

In article <1991Jun09.151311.5596@dircon.co.uk> uad1077@dircon.co.uk (Ian Kemmish) writes:

   I expect they are used to people faxing individual articles to each
   other.  You know and I know that telling someone to buy a copy
   is cheaper than faxing an article, but this is a *business*person's
   journal:-).   Apart from anything else, even if they were faxing
   copy internally, they *surely* wouldn't be doing it with finished
   proffs would they?

I think you assume they mean group 3 fax when they say "fax".  I'm pretty
sure this is not the case.  There are special "fax" systems sold for 
newspapers that have >1000dpi resolution & use very fancy compression 
algorithms and high speed digital lines.  These are used to make the 
"negatives" (sorry, don't know correct term) at the remote printing sites
and no typesetting is done outside the main site.

Why do they do this?  Well, in the case I know about (the International
Herald Tribune) it's because they put all this stuff in long before 
PostScript was invented and they can' afford to replace it yet.

John

lee@sq.sq.com (Liam R. E. Quin) (06/11/91)

uad1077@dircon.co.uk (Ian Kemmish) writes:
> jlister@slhisc.uucp (John Lister) writes:
>>  wrf@mab.ecse.rpi.edu (Wm Randolph Franklin) writes:
>>> The May 24-31 issue of The Economist has a 2 page article on the design
>>> of their new [PostScript] typeface -- Ecotype.  [...]

>> A most frustrating article--it only told half the story!  What I wanted to 
>> know was why do they *fax* the printed output?  [...]

> I expect they are used to people faxing individual articles to each
> other.

No.

Newspapers have their own specialised fax machines, which are considerably
bulkier than their office-dwelling counterparts.
The newspaper fax machines have a high resolution, and it is common
practice for a newspaper to fax the day's issue to an office in another
country for local printing.  This is how I read the Financial Times in
Toronto, or the Guardian in southern Spain, or any of a number of other
papers.  And, quite frankly, if there's a loss of quality it's not large.


So switching to sending PostScript would involve a change in technology at
both the transmitting office and at the receiving site,  The retention
of the fax necessitates no change of the recipient's equipment.

Liam

-- 
Liam Quin, lee@sq.com, SoftQuad, Toronto, +1 416 963 8337
the barefoot programmer

tneff@bfmny0.BFM.COM (Tom Neff) (06/11/91)

In article <1991Jun7.152116.15777@slhisc.uucp> jlister@slhisc.uucp (John Lister) writes:
>In article <4lsh!qd@rpi.edu> wrf@mab.ecse.rpi.edu (Wm Randolph Franklin) writes:
>>The May 24-31 issue of The Economist has a 2 page article on the design
>>of their new typeface -- Ecotype.  It was done with PostScript.  Two
>>major requirements were these: 
>
>A most frustrating article--it only told half the story!  What I wanted to 
>know was why do they *fax* the printed output?  If they now use PostScript,
>why not send that, then print it locally (either on an imagesetter if it's
>the final output, or on a laser if they're going to edit it further (or even
>the source from whatever page makeup they use...)).

The article didn't say they "fax" the pages, in the American sense of
the word.  It said the pages are transmitted "in facsimile," which is
Brit-speak for some sort of actual image rather than the abstract text.
That probably does mean they transmit mean dots, not a high level PDL.
It is, after all, in their interest to be able to control, dot-for-dot,
what appears on the page worldwide.  If they choose to transfer raster
for this purpose, so what!  It certainly lets them do things like
experiment with different versions of Ecotype without having to ship
software upgrades all over the place.

One also assumes that the raster they send has a resolution matching
that of the imagesetter it's destined for.  So, the typographic
considerations of bitmapped font readability at small point sizes which
gave rise to the Ecotype design (Stone Informal, too) would come into
play either way.

wrf@mab.ecse.rpi.edu (Wm Randolph Franklin) (06/19/91)

In article <1991Jun7.152116.15777@slhisc.uucp> on 7 Jun 91 15:21:16 GMT
jlister@slhisc.uucp (John Lister) writes:

>Irrelevant aside:  I also am curious about how the various editions of the
>Economist differ.  From casual comparison of a copy on a newsstand in London
>airport with my (US printed) subscription copy, there appear to be the same
>articles in a different order, with different advertising....

Dunno about the Economist.  However Newsweek's International edition has
many different articles, and a different cover, and well as some
identical articles.  I remember this well since I saw a Newsweek in
Europe with a story on Seymour Cray but didn't buy it since I subscribe
to Newsweek in the US.  Unfortunately, my copy did not have that story.

Reader's Digest also replaces some stories for their Canadian edition,
as well as renaming "Life in these United States" to "Life's Like That".
They didn't get that big by being insensitive.
-- 
						   Wm. Randolph Franklin
Internet: wrf@ecse.rpi.edu (or @cs.rpi.edu)    Bitnet: Wrfrankl@Rpitsmts
Telephone: (518) 276-6077;  Telex: 6716050 RPI TROU; Fax: (518) 276-6261
Paper: ECSE Dept., 6026 JEC, Rensselaer Polytechnic Inst, Troy NY, 12180