[comp.sys.mac.programmer] Status of APDA

bob@eecs.nwu.edu (Bob Hablutzel) (11/01/88)

> This weeks InfoWorld (31 Oct 88) carried an item in the "At Deadline"
> column titled "Apple Developer Tools Sold Direct". According to the item,
> Apple will "sell its programmer tools and programmming languages directly
> to commerical and corporate developers rather than through" APDA. The
> item goes on to say: "In essence, Apple will absorb the Reston, Washington
> based nonprofit company, according to Frank Catalano, public relations
> manager for APDA...".

> Since the same mail delivery that brought InfoWorld also brought my APDA
> renewal notice, I am anxious to learn some details about when Apple
> plans the takeover and will start accepting orders.

> What does the phrase "commercial and corporate developers" imply? Will
> Apple let Joe Hacker buy MPW? Or will APDA continue to exist to supply
> that "market"?

I think we should file that report under the "close, but no cigar" file.
The poop, straight from Apple via AppleLink, is the following:

"The goal of the Apple Developer Channels group is to offer developers timely
and convenient access to Apple development tools and the Apple Technical
Library. To this end, Developer Channels is pleased to announce a new program
called "Developer Tools Direct." Starting October 17, U.S. Certified
Developers who are also members of APDA (Apple Programmers and Developers
Association) will have two options when ordering Apple-labeled development
tools, languages, system software, and technical documention: you can 
continue to order these products through APDA, or you can order then directly
from Apple through Developer Tools Direct."

Apple is not replacing APDA, just giving what they perceive as their most
important developers the fastest access to their tools. The rest of us
have to go through ADPA still. Some randomly picked prices:

System 6.0.2	$18.50
MacsBug 6.0	$14.00
MPW 2.0.2	$206.00
MPW Asm 2.0.2	$102.50
MPW C or Pascal	$152.50

etc, etc. I'm not going to post the whole price list, or the entire 
announcement, which goes into how to order, etc.

Bob Hablutzel		BOB@NUACC.ACNS.NWU.EDU

dplatt@coherent.com (Dave Platt) (11/02/88)

Here's another report, from the 1/11/88 issue of MacWeek:

REDMOND, Wash. - Apple is taking over [APDA] under an agreement reached
between the two groups last week.

APDA, a non-profit organization that supplies services and products to
Apple programmers and developers through a monthly catalog and
mail-order service, has been locked in negotiation with Apple for
almost a year, said APDA spokesman Frank Catalino.  The result,
revealed last week, is a takeover that will be gradual and seamless.

...

Just what Apple has in store for the hard-won developer services
organization remains uncertain, although some sources have speculated
that it will exclude third-party products from its offerings and
provide only Apple products.

A Nov. 7 issue of the APDAlog newsletter will outline in detail the
terms of the agreement and what kinds of support APDA members can
expect from both APDA and Apple in the coming months.