[comp.sys.mac.programmer] Re^2 again: $$$ & THINK Pascal 3.0

bparsia@eagle.wesleyan.edu (03/20/90)

In article <2277@husc6.harvard.edu>, siegel@endor.harvard.edu (Rich Siegel) writes:

[In response to an earlier post of mine where I whined about the upgrade cost
of THINK Pascal]
> By way of justification:
> 
> 	Lightspeed Pascal came out in 1986. That was four years ago. Since
> then, four years worth of research and development have gone into making 
> successively better versions of THINK Pascal, in response to our customers'
> requests and with some new features dreamed up by our engineers, of which
> I am one.
> 
> 	THINK Pascal 2.0 included completely rewritten documentation, in
> a new manual format. This required a year of concentrated effort by our
> documentation group. THINK Pascal 2.0 also included many new features and
> improvements on old features. 
> 
> 	THINK Pascal 3.0 included support for MacApp, a class library of
> its own, THREE brand-new manuals, and TWO new disks.
> 
> 	These upgrades cost money to produce. There are the salaries of the
> development team, the cost of materials, and the cost of production. 
> The shelf packages also cost money to produce and distribute. The increase
> in list price is a reflection of all these factors, and also a reflection
> of our positioning of THINK Pascal as a development environment of professional
> capability, but one which is still suited to novice work.
> 
> 	Furthermore, the cost of the package (and upgrades) includes things
> like the cost (to us) of our free telephone tech support.

	And I think you people have done a great job and deserve some dough.
BUT, first of all, what I was complaining about was the reposistioning of ThP
as a professional product which COSTS too much for novice work. Keep the price
of the "full" ThP at whatever, but how about a low end (ThP "Write")
upgradeable and compatible with the high end (ThP "Word")? I don't think you
are overcharging for what you offer, I just think that you might be offering a
little bit too much. This makes it difficult for those of us who want "a little
bit more" (i.e. the new resource utilities--has anyone caught on to this
whining or am I blowing stale air?) but not everything (i.e. TCL) AT THE
MOMENT. ThP is not a low end product or even an nice mid-end, playing both
roles product. This saddens me.
> 
> 	Consider, by way of contrast, the cost of a roughly comparable package:
> MPW, from APDA; the "MPW Pascal Bundle" costs $400. Subtract $100 for the
> Assember (which THINK Pascal doesn't supply), but add $100 for MacApp.
> The total cost is still $400.

I would also add in the cost of the necessary hardware which makes it
mega-expensive.

 This is considerably more than $249 for
> THINK Pascal, 

I agree, you are much, MUCH more economical than MPW. However, that does not
make you economical.

and it's not discounted anywhere, whereas you can get 
> THINK Pascal 3.0 on the street for somewhere in the vicinity of $100.

If I could get THINK Pascal for $100 right now (and let us say I had had to pay
the $49 dollar upgrade cost to 2.0, which I almost did) I would have ended up
paying a whole lot more for THINK Pascal than this. Granted phone support, etc.
etc. I don't use phone support (yet), though I do want it around.

> Also, it costs $195 to upgrade your MPW Pascal package. This is also
> considerably more than the $69 we're asking.
> 
> 	The point I'm trying to make is that while you may think that $69
> is an expensive upgrade, it's not. Since you (by your own statement)
> paid $65 for the original package, the total cost of a THINK Pascal 3.0
> is $134, which is comparable to the street price. I'm not unsympathetic
> to your position, because I was once a broke college student, and even
> now I don't exactly have dollar bills stuffing my mattress. However, it's
> in the bst insterest of the company, and its customers, to at least break
> even on the products they sell.

Yes, yes, yes. Did *anyone* read my posting all the way through :-) (no one
quoted anything beyond the second paragraph). My problem is, I want a little
more functionality, and I'm willing to pay for it, but I don't want the $69
worth of improvement (again, yet).
> 
> 
> 
> ~~~~~~~~~~~~~~~
>  Rich Siegel
>  Staff Software Developer
>  Symantec Corporation, Language Products Group
>  Internet: siegel@endor.harvard.edu
>  UUCP: ..harvard!endor!siegel
> 
> "When someone who makes four hundred and fifty dollars an hour wants to
> tell you something for free, it's a good idea to listen."
> 
> ~~~~~~~~~~~~~~~

Thanks for responding, but please note: I think you charge a fair price. The
"that seems steep" simply means that maybe you are adding TOO much
functionality at times and that it would be nice to have a low-end path as well
(maybe an improved, compiling MacPascal). That's all. Hey, I appriciate you
people! If I were up to OOP, I'd be thrilled at your price. I just like to muck
around, at the moment, so am just looking for the minimal necessary to do so.
I'll keep using ThP 2.0 with pleasure, but I will also lust after certian parts
of the 3.0 release (though not all of it).

This, of course, coming from a dedicated FullWrite user.

Bijan J. Parsia