[comp.sys.mac.hypercard] HC 2.0 Situation

burrows@milton.u.washington.edu (William Burrows) (09/26/90)

Here's a simple suggestion to Apple/Claris regarding HC 2.0.

Have only one version of HC 2.0 that anyone could use to access,
author, modify, etc. stacks.  Distribute this with all the
hardware.

Claris could then sell an "Advanced Scritping Toolkit".  They
could include XCMD, sample scripts, advanced documentation, etc.
that would be helpful to the developer community.

Bill Burrows               burrows@milton.u.washington.edu
University of Washington

jacob@latcs1.oz.au (Jacob L. Cybulski) (09/26/90)

From article <8096@milton.u.washington.edu>, by burrows@milton.u.washington.edu (William Burrows):
> Have only one version of HC 2.0 that anyone could use to access,
> author, modify, etc. stacks.  Distribute this with all the
> hardware.
> 
> Claris could then sell an "Advanced Scritping Toolkit".  They
> could include XCMD, sample scripts, advanced documentation, etc.
> that would be helpful to the developer community.

I don't think this is legally acceptable, you'd always have ownership
problems.

Also I am not sure if distribution of HC with all hardware is either
necessary or cost effective. I have seen 100s of Mac users who simply find
no application for HC, the manuals shelved away and the software in boxes.
Who do you think pays for this - all of us. 

If it was necessary or profitable to bundle HC with all Apple hardware,
then I am sure Claris would jump on such a deal if only Apple decided to do
so, but then it would cost Apple heaps.

The pricing of Claris HC is another story. You would imagine that most
of the developers sooner or later make some money on the result of their
produce. So if the product costs $200-$400 it should not have a major impact
on the developer community (e.g. compare with Think C). The fact that HC
were a profitable product would allow Claris further expansions and
improvements, and if you look at their record so far, it is not that
bad (e.g. MacWrite and MacDraw).

As $200-$400 price tag may seem to be reasonable for commercial developers,
it may be quite a hike for students, I'd imagine some kind of educational
discounts and volume purchase license would be available. It is also
inconceivable to charge this amount to all the document readers, in such a
case a cheap (or free) version of HC (run-time only?) would be a very good
idea.

Jacob

ch2i+@andrew.cmu.edu (Charles A. Hill) (09/26/90)

>The pricing of Claris HC is another story. You would imagine that most
>of the developers sooner or later make some money on the result of their
>produce. So if the product costs $200-$400 it should not have a major impact
>on the developer community (e.g. compare with Think C). The fact that HC
>were a profitable product would allow Claris further expansions and
>improvements, and if you look at their record so far, it is not that
>bad (e.g. MacWrite and MacDraw).

I think you're missing the point--and I think Apple is, too.  This isn't
just a situation of commercial developers trying to get a free product. 
The whole idea behind Hypercard was that novices would be developing
their own stacks.

I had never written a program in my life until I got Hypercard with my
Mac.  Now I'm building educational stacks.  I've already used stacks
that I created for my PH.D. research.  I'm not in the same league with
most of the people on this bboard, but I am developing my own working
products from scratch.  That's an amazing amount of power for someone
with no programming background.

Here's where Apple/Claris should listen closely.  If they were to offer
a bundle of developer's tools that would help me go beyond the basic
scripting level I'm now at, I would buy it.  Now that you've got me
hooked on scripting (first one's free, kid), you could easily sell me
stuff to help me become better.  (The people who sell the HC books
already have.)  But if I had never gotten HC for free, I never would
have started fooling around with it--surely I never would have paid
money for a product that was marketed for "commercial developers."

I guess my point is that, by giving HC for free, you're creating a
potential market of developers.  By just letting people look at it
without scripting, you're locking people out who don't already program. 
(I don't care how much you tell people it's easy, no one who doesn't
program is going to believe the ease of scripting until they've tried
it.)

I think Apple should keep HC free and concentrate on marketing
developer's tools rather than on trying to make a quick buck on selling
scripting capability.  So there.