[comp.sys.mac.hypercard] Claris Press Release 11/19

jkc@apple.com (John Kevin Calhoun) (11/27/90)

CLARIS DETAILS AGGRESSIVE PLANS FOR HYPERCARD 2.0
 
More choices, increased support with HyperCard 2.0;
Bill Duvall leads development: System 7.0, beyond
 
SANTA CLARA, Calif., Nov. 19, 1990 - Claris Corporation today announced details
of HyperCard 2.0 product and support plans, offering a choice of
configurations, free phone support for registered users, and a low-cost upgrade
for current users.
 
The increased Claris commitment to HyperCard marketing, development and user
support demonstrates that the original HyperCard vision -- putting Macintosh
programming power in the hands of many -- is being pursued more aggressively
than ever, Claris said.
 
The announcement comes after two months of transition of HyperCard
responsibility from Apple to Claris, and soon after first shipments of the
major new update to the most popular Macintosh software environment, HyperCard
2.0. This version offers significant new tools and functionality, including
more than 100 new features and commands, making it one of the most powerful and
accessible programming systems for both novice and advanced Macintosh users.
 
"Claris is committed to helping more users unlock the potential of HyperCard,
to realize our vision of broad-based, accessible Macintosh power," said John
Zeisler, Claris vice president of marketing. "During this next phase of
HyperCard, users will enjoy new levels of documentation and helpful stacks, and
unrivaled Claris phone support. Developers will see more aggressive
advertising, marketing and development, pushing HyperCard into the hands of
more users than ever before."
 
No More 'One Size Fits All'
In a major change from the past "one-size-fits-all" HyperCard product, Claris
will let users choose from three different configurations of HyperCard 2.0: the
Upgrade Kit, Development Kit, and Macintosh bundle. Each configuration contains
exactly the same HyperCard software; the manuals, sample stacks and other tools
in each configuration vary according to different users' needs.
 
Free Claris phone support is also available to purchasers of the Upgrade or the
Development Kit.
 
1) HyperCard 2.0 software is bundled free with every Macintosh. This
configuration is designed to introduce HyperCard basics to new Macintosh users
and support the large number of users who run stacks, but do not create or
customize them. This configuration includes a 35-page manual introducing and
explaining HyperCard and three sample stacks for addresses and personal notes,
scheduling appointments, and demonstrating sound input.
 
Like all previous releases of HyperCard, the HyperCard 2.0  bundled
configuration is set to the "Typing" level of access, which allows users to
browse through stacks and enter text. However, users can change the access
level to operate within the program's highest user levels.
 
2) Claris is taking orders now for the HyperCard 2.0 Upgrade Kit. Priced at
only $49, it is an excellent value for users familiar with earlier versions of
HyperCard who want to create and modify scripts and take advantage of the new
and extensive programming capabilities to develop applications. The Upgrade Kit
will ship Nov. 26 and can be  ordered by calling Claris toll-free at (800)
628-2100 (8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday).
 
3) The HyperCard 2.0 Development Kit is for new HyperCard users who want
complete and extensive documentation and examples, ranging from HyperCard
basics all the way through advanced scripting.
 
The Development Kit will be available from authorized Claris dealers in January
1991 for a suggested retail price of $199 in the U.S.
 
Claris Support For HyperCard Users
In addition to free user phone support, Claris has put more "support" in the
HyperCard box than before. The Upgrade Kit and Development Kit each come with
five floppy disks which include HyperCard help, ready-made buttons and fields,
stack templates, fonts and much more. Five manuals -- totaling more than 1,400
pages -- are part of the Development Kit, giving users more comprehensive
access to all the power and functionality of HyperCard.
 
Claris intends to provide support for commercial and corporate HyperCard
developers in mid-1991. In the meantime, Apple Developer Technical Services
will continue to support these developers.
 
Aggressive Development: System 7.0 and Beyond
Claris also announced Bill Duvall, well-known Macintosh software visionary and
designer, has joined Claris as director of HyperCard development  to architect
the next generation of HyperCard solutions for System 7.0 and beyond.
 
Duvall is best known as the designer of pioneering Macintosh programming
products like Mac C and MDS (the Macintosh Development System, now marketed as
CDS by Consulair Corp.). He was a research scientist at Xerox Palo Alto
Research Center (PARC) from 1973-76.
 
Under Duvall's leadership, HyperCard development will be more aggressive than
ever. Users can expect more frequent updates, and ambitious future versions of
HyperCard to take advantage of new Macintosh powers such as System 7.0.
 
International Availability
Outside the U.S., Apple will continue to upgrade and support HyperCard users.
 
Licensing and Distribution
The HyperCard 2.0 program has been licensed by Apple to developers and user
groups around the world. Claris and Apple will honor those agreements and
continue to work with these groups. In addition, Claris is developing site
licensing and volume purchase agreements for its corporate and education
customers.
 
Responsibility for development, marketing, distributing and support of
HyperCard software was transferred from Apple Computer, Inc. to Claris, its
subsidiary, in September, 1990. Claris, one of the top two vendors of Macintosh
software,develops, markets and supports application software for Macintosh and
Apple II computers.
 
 
###
 
Copyright 1990 Claris Corporation. All Rights Reserved.
Claris is a registered trademark of Claris Corporation. HyperCard is a
trademark of Apple Computer, Inc., licensed to Claris Corporation. Apple and
Macintosh are registered trademarks of Apple Computer, Inc.

gft_robert@gsbacd.uchicago.edu (11/27/90)

------
In article <46824@apple.Apple.COM>, jkc@apple.com (John Kevin Calhoun) writes...
[...]
>2) Claris is taking orders now for the HyperCard 2.0 Upgrade Kit. Priced at
>only $49, it is an excellent value for users familiar with earlier versions of
>HyperCard who want to create and modify scripts and take advantage of the new
>and extensive programming capabilities to develop applications. The Upgrade Kit
>will ship Nov. 26 and can be  ordered by calling Claris toll-free at (800)
>628-2100 (8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday).
> 
>3) The HyperCard 2.0 Development Kit is for new HyperCard users who want
>complete and extensive documentation and examples, ranging from HyperCard
>basics all the way through advanced scripting.
> 
>The Development Kit will be available from authorized Claris dealers in January
>1991 for a suggested retail price of $199 in the U.S.
> 
>Claris Support For HyperCard Users
>In addition to free user phone support, Claris has put more "support" in the
>HyperCard box than before. The Upgrade Kit and Development Kit each come with
>five floppy disks which include HyperCard help, ready-made buttons and fields,
>stack templates, fonts and much more. Five manuals -- totaling more than 1,400
>pages -- are part of the Development Kit, giving users more comprehensive
>access to all the power and functionality of HyperCard.




OK, I'm a wee bit confused here.  I own HyperCard 1.whatever (having gotten it
bundled with my Mac).  I am a fairly proficient developer in HyperCard, having
used it for in-house apps for clients, etc.  I own a few HyperCard development
books for 1.whatever.

So what should I order if I'm interested in developing for 2.0?  The $49
upgrade?  Or the $199 "developers version"?  $200 seems like a LOT of money for
me: what's in those "5 manuals -- totaling more than 1400 pages" that I
couldn't get in a couple of HC 2.0 books bought at the bookstore for much less
than $200?

I guess basically what I'm saying is: 1)Is there stuff in the developers
version that a developer really needs to have, and 2) if not, is there any
reason to buy it over the upgrade (e.g. great docs, etc).?

Robert




============================================================================
= gft_robert@gsbacd.uchicago.edu * generic disclaimer: * "It's more fun to =
=            		         * all my opinions are *  compute"         =
=                                * mine                *  -Kraftwerk       =
============================================================================

jkc@Apple.COM (John Kevin Calhoun) (11/27/90)

I should mention that the Claris press release and product fact sheet,
which contain copyrighted material, have been posted with permission
from Claris.

Kevin Calhoun
HyperCard Team
Apple Computer, Inc.

steve@Advansoft.COM (Steve Savitzky) (11/28/90)

OK, what EXACTLY is in the development kit, the upgrade, and the
bundle, so we can see what's worth spending our money for.

In particular, how do the development kit and the upgrade differ?
--
\ --Steve Savitzky--  \ ADVANsoft Research Corp \ REAL hackers use an AXE! \
 \ steve@advansoft.COM \ 4301 Great America Pkwy \ #include<disclaimer.h>   \
  \ arc!steve@apple.COM \ Santa Clara, CA 95954   \        408-727-3357      \
   \__ steve@arc.UUCP _________________________________________________________

jkc@Apple.COM (John Kevin Calhoun) (11/28/90)

In article <1990Nov27.010702.8472@midway.uchicago.edu>
gft_robert@gsbacd.uchicago.edu writes:

>I guess basically what I'm saying is: 1)Is there stuff in the developers
>version that a developer really needs to have, and 2) if not, is there any
>reason to buy it over the upgrade (e.g. great docs, etc).?


I passed your question along to Mary Bushnell, the HyperCard Product Specialist
at Claris, and she said:

"You're a licensed user of HyperCard 1.x.  If you want to do development with
HyperCard 2.0, all you need to do is to purchase the upgrade package for $49.

"The Development Kit is everything that a new user of HyperCard needs to learn
stackware development.  It includes the following manuals that aren't part of
the upgrade package: Getting Started With HyperCard, The HyperCard Reference
Guide, and Beginners' Guide to Scripting.  Because you're already a proficient
HyperCard developer, you probably won't require this additional material.

"The Development Kit is the complete HyperCard 2.0 product.  The upgrade,
in essence, is the differential between the complete HyperCard 1.x product
and the Development Kit."

Hope this helps.

Kevin Calhoun
HyperCard Team
Apple Computer, Inc.

P.S. Mary also says that the U. of Chicago has a great anthropology
department.

gft_robert@gsbacd.uchicago.edu (11/29/90)

------- 
In article <46893@apple.Apple.COM>, jkc@Apple.COM (John Kevin Calhoun) writes...
 
>In article <1990Nov27.010702.8472@midway.uchicago.edu>
>gft_robert@gsbacd.uchicago.edu writes:
> 
>>I guess basically what I'm saying is: 1)Is there stuff in the developers
>>version that a developer really needs to have, and 2) if not, is there any
>>reason to buy it over the upgrade (e.g. great docs, etc).?
> 
> 
>I passed your question along to Mary Bushnell, the HyperCard Product Specialist
>at Claris, and she said:
> 
>"You're a licensed user of HyperCard 1.x.  If you want to do development with
>HyperCard 2.0, all you need to do is to purchase the upgrade package for $49.

[...]

Thanks!


> 
>Kevin Calhoun
>HyperCard Team
>Apple Computer, Inc.
> 
>P.S. Mary also says that the U. of Chicago has a great anthropology
>department.


Yes, and a pretty good business school too! :->


Robert


============================================================================
= gft_robert@gsbacd.uchicago.edu * generic disclaimer: * "It's more fun to =
=            		         * all my opinions are *  compute"         =
=                                * mine                *  -Kraftwerk       =
============================================================================

francis@daisy.uchicago.edu (Francis Stracke) (11/29/90)

In article <1990Nov28.185511.5891@midway.uchicago.edu> gft_robert@gsbacd.uchicago.edu writes:
>------- 
>In article <46893@apple.Apple.COM>, jkc@Apple.COM (John Kevin Calhoun) writes...
[...]
>>P.S. Mary also says that the U. of Chicago has a great anthropology
>>department.

>Yes, and a pretty good business school too! :->

>Robert
>= gft_robert@gsbacd.uchicago.edu * generic disclaimer: * "It's more fun to =

And math!
(Sorry, couldn't stand seeing GSB getting net.praise and not the *real*
 departments. :-) (Note the follow-up, please.)

| Francis Stracke		| My opinions are my own.  I don't steal them.|
| Department of Mathematics	|=============================================|
| University of Chicago		| Until you stalk and overrun,	     	      |
| francis@zaphod.uchicago.edu	|  you can't devour anyone. -- Hobbes 	      |

rsfinn@athena.mit.edu (Russell S. Finn) (11/29/90)

In article <46893@apple.Apple.COM>, jkc@Apple.COM (John Kevin Calhoun) quotes 
Mary Bushnell, the HyperCard Product Specialist at Claris:

> "The Development Kit is everything that a new user of HyperCard needs to learn
> stackware development.  It includes the following manuals that aren't part of
> the upgrade package: Getting Started With HyperCard, The HyperCard Reference
> Guide, and Beginners' Guide to Scripting.  Because you're already a proficient
> HyperCard developer, you probably won't require this additional material.
> 
> "The Development Kit is the complete HyperCard 2.0 product.  The upgrade,
> in essence, is the differential between the complete HyperCard 1.x product
> and the Development Kit."

If this is really the case, then someone at Claris needs to learn how to write press releases better.  :-)  Another software company would simply say something like:  "HyperCard 2.0 will be available in January at a suggested retail of $199.  Current HyperCard 1.x owners may upgrade for $49; upgrade orders are being taken now..."  This common wording would keep people like me from wondering what's really in those five manuals that's worth $150.  (The answer appears to be "Not much.")

Personally, having already purchased the fine book "HyperTalk 2.0: The Book," my only interest in the $49 upgrade is (a) real documentation on things like the new debugger and variable watcher, (b) the technical support available to registered owners, and (c) the latest bug fixes (roughly in that order).  I decided that this was worth the upgrade cost.  However, is the information I seek available in the upgrade, or is it in the "HyperCard Reference Guide" (which is *not* in the upgrade according to the ab






ove)?

-- Russ
rsfinn@athena.mit.edu

P.S.  I'm a little disappointed that Claris is *apparently* raising the price of the full HyperCard "package" from $49 to $199; that seems a little steep (granted, the street price will probably be "only" $125 or so).

mxmora@unix.SRI.COM (Matt Mora) (11/30/90)

In article <1990Nov27.010702.8472@midway.uchicago.edu> gft_robert@gsbacd.uchicago.edu writes:
>------

>So what should I order if I'm interested in developing for 2.0?  The $49
>upgrade?  Or the $199 "developers version"?  $200 seems like a LOT of money for
>me: what's in those "5 manuals -- totaling more than 1400 pages" that I
>couldn't get in a couple of HC 2.0 books bought at the bookstore for much less
>than $200?

That is a lot of money. You can get Supercard for that much!





>Robert
>







-- 
___________________________________________________________
Matthew Mora                |   my Mac  Matt_Mora@sri.com
SRI International           |  my unix  mxmora@unix.sri.com
___________________________________________________________

maddox@blake.u.washington.edu (Tom Maddox) (12/01/90)

	I take it, then, that the "upgrade" version of HC 2.0 comes with 
*zero* documentation?

	In which case, isn't it exactly equivalent to the set distributed by
users' groups?

	In which case, wouldn't it make more sense to join BMUG (or whatever
group you prefer), given them the money, and get some additional benefits?

	(There must be a hole in this one somewhere, eh?)


--
				Tom Maddox
	"Satanic Verses is a despicable book that could not have been
	written by a person who wished to behave decently and responsibly." 
				Orson Scott Card

jkc@Apple.COM (John Kevin Calhoun) (12/02/90)

In article <12084@milton.u.washington.edu> maddox@blake.u.washington.edu
(Tom Maddox) writes:
>
>       I take it, then, that the "upgrade" version of HC 2.0 comes with 
>*zero* documentation?
>
>       In which case, isn't it exactly equivalent to the set distributed by
>users' groups?
>
>       In which case, wouldn't it make more sense to join BMUG (or whatever
>group you prefer), given them the money, and get some additional benefits?
>
>       (There must be a hole in this one somewhere, eh?)

Yup, the hole is this:  you took it wrong.  The upgrade package comes with
two manuals.  There's a small one in which the new features of 2.0 are
briefly described.  And there's a big one, the new script language guide.

Kevin Calhoun
HyperCard Team
Apple Computer, Inc.