[net.micro] Amiga Launch!

LAVITSKY@RUTGERS.ARPA (Eric) (07/24/85)

"Our power of imagination makes us infinite..."
	- Commodore/Amiga 1985

Never in my entire life have I been left so totally awestruck and
speechless as I was tonight at the launch of the Commodore Amiga PC.
This article will not be an attempt to describe the machines
capabilities, those must be seen (and heard) to be fully
appreciated. I will try to convey the image Commodore tried to
present along with what I feel to be a very strong commitment to
continued quality support and innovation.

The evening at Lincoln Center's Vivian Beaumont Theater started off
rather slowly (it took a while to let the guests enter.). There
wasn't much technical talk over cocktails, but I did get a chance to
meet with some of the top Commodore/Amiga people (very exciting). At
6:30 they opened the theater doors and people quietly shuffled in
not quite knowing what to expect. On the stage were musicians
playing an unfamiliar piece, one that would later be reproduced
perfectly at the close of the demonstration by the Amiga. The lights
dimmed and a pleasant laser light show filled the screen followed by
the slogan about imagination. We were introduced to Commodores
Chairman and President and finally to the star of the show, the
Amiga. 

The presentation was done using three machines, each displayed in
high quality on large projection screens above the stage. The chief
engineer responsible for the Amiga (darn, I can't remember his name)
was the host for the demo.  We were first introduced to the
operating system and it's different levels.
-------

jss@sjuvax.UUCP (J. Shapiro) (07/26/85)

> I will try to convey the image Commodore tried to
> present along with what I feel to be a very strong commitment to
> continued quality support and innovation.

Commodore's support has traditionally been cruddy. They have a nasty habit
of running support through their dealers, making their dealers cover
all warrantee jobs whether purchased at that stor or not, making the
dealer cover two way shipping, and selling the same products to
Major toy stores such that the big stores can price them lower than the
dealer cost. I was once a Commodore dealer, I know.

I would be very leary of making claims about Commodore's support until
two things have happened:

	1) they have demonstrated it with more than words.
	2) they have come to understand that dealers don't like to
		be screwed.

I would think that commodore is going to have a major marketing problem in
light of their past failure to deliver on their commitments.

Jonathan S. Shapiro

eric@topaz.ARPA (Eric Lavitsky) (07/27/85)

>> I will try to convey the image Commodore tried to
>> present along with what I feel to be a very strong commitment to
>> continued quality support and innovation.

>Commodore's support has traditionally been cruddy. They have a nasty habit
>of running support through their dealers, making their dealers cover
>all warrantee jobs whether purchased at that stor or not, making the
>dealer cover two way shipping, and selling the same products to
>Major toy stores such that the big stores can price them lower than the
>dealer cost. I was once a Commodore dealer, I know.
>...
>Jonathan S. Shapiro

Hi,

 You are speaking of the *old* Commodore which was run by Jack Tramiel.
Commodore has since totally restructured. It's presdient, Thomas J. Rattigan
was the head of Pepsico's international marketing division. He knows
marketing as do the Amiga personell. Commodore is going *only* for the
computer specialty stores at first (The Computer Factory has already signed
up) and is guaranteeing a minimum 30% profit margin on all machines. Most
people are still skeptical, I think by Christmas you will see that Commodore
really intends to do it right this time.

Eric
-- 

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