[sci.psychology] color preference

golem@maui.cs.ucla.edu (05/06/89)

I came across the following reference and thought it might interest you.

  AUTHOR    Edmondson, Brad
  TITLE     The color purple. (preferences for the color purple)
  SOURCE    American Demographics v9 n6 p24(1) 1987 June
  SUBJECT   Color--Psychological aspects
            Purple--psychological aspects
            Particularity (Aesthetics)--analysis
            Fred Feucht Design Group--research
  ABSTRACT  Research by the Fred Feucht Design Group indicates that college
            women who identify purple as their favorite color outnumber
            college men by 25 versus 9 percent. People who prefer purple love
            to ski and are the most likely individuals to make purchases with
            cash.