[comp.protocols.ibm] IBM Strategic Directions, from <VUSTEVE@WEIZMANN>

ROGERWAT@WATDCS.BITNET ("AssocDir,CompServ,UWaterloo Roger Watt") (12/10/87)

> I believe that our campus is not atypical. From what I see being
> discussed in this list, it certainly isn't. Is IBM marching to a
> different drummer? If these two products are an indication of IBM's
> strategic direction, will IBM be marching alone?

From my perspective, I see IBM caught in an interesting position ... it
continues to push SNA as its "strategic networking product" to an
academic/research world in which it claims to have renewed its interest,
while Europe is clearly going OSI and the academic/research environment
in the US is clearly going TCP/IP and I expect that the academic/research
environment in Canada will do the same.  At this rate, in a few years,
there won't be a graduating student on either side of the Atlantic who
has been raised in an SNA environment, and IBM will find itself in a
"networking" cultural vacuum very much like the "computing" cultural
vacuum that its academic-marketing arm has been trying to overcome. IBM
has some excellent products, but I don't believe that re-packaging
products from the business-dp marketplace and attempting to call them
"academic products" is being well accepted in the academic/research
environment. By comparison, IBM Research (eg, the way it is supporting
FAL) is a bright light on an otherwise-gloomy horizon.