meadors@sdics.ucsd.EDU (Tony Meadors) (12/08/88)
I hope the semi-greedy nature of this posting doesn't offend too many. Just go with the ever-popular 'n' key... A colleague and myself have been developing some nice software gizmos on the weekends: mostly pc applications. Now we are beginning to wonder how to market our little wonders. The options are somewhat obvious (direct advertising, approaching software houses...) but we are both completely naive of the marketing world. I would really appreciate any suggestions or personal experiences that might be helpful. The basic question is a simple, "how do small software concerns peddle their wares?" tonyM
daryl@arthur.uchicago.edu (Daryl McLaurine) (12/09/88)
In article <662@sdics.ucsd.EDU> meadors@sdics.UUCP (Tony Meadors) writes: [...] ~ The basic question is a simple, "how do small software concerns ~ peddle their wares?" ~ ~tonyM The way we do it is simple, we find a client with a particular need that we can address, solve it (hopefully!) and then use them as our 'marketing tool', as in, "Hey, these people really helped me out with X problem, Oh, you have the same problem too? Here, let me give you their number..." Now, the way to _get_ to the marketable client is to introduce a need THEN the solution... If this helps, E-mail me and I will tell you about us in more detail. ^ <{[-]}>----------------------------------------------------------------------- V Daryl McLaurine, Programmer/Analyst (Consultant) | Contact: | Home: 1-312-955-2803 (Voice M-F 7pm/1am) | Office: Omegan Consultants (Use Home Number 9am-4pm) | -or- | University of Chicago Mathematics Dept. | daryl@{zaphod or neuro}.UChicago.EDU ==\*/=========================================================================